I'm a multi-disciplinary motion designer and visual systems architect with over 20 years of international experience delivering standout work across TV, tech, branding, and advertising. I’m an award-winning creative who blends strategic thinking with playful design and hands-on technical mastery. I’ve led motion teams, built scalable pipelines, and translated brand stories into dynamic visuals for global campaigns for clients like Meta, BBC, Adidas, Buck, and Sony. My approach combines storytelling, systems thinking, and a keen eye for detail to craft memorable visual narratives.

David Pocull

I'm a multi-disciplinary motion designer and visual systems architect with over 20 years of international experience delivering standout work across TV, tech, branding, and advertising. I’m an award-winning creative who blends strategic thinking with playful design and hands-on technical mastery. I’ve led motion teams, built scalable pipelines, and translated brand stories into dynamic visuals for global campaigns for clients like Meta, BBC, Adidas, Buck, and Sony. My approach combines storytelling, systems thinking, and a keen eye for detail to craft memorable visual narratives.

Available to hire

I’m a multi-disciplinary motion designer and visual systems architect with over 20 years of international experience delivering standout work across TV, tech, branding, and advertising. I’m an award-winning creative who blends strategic thinking with playful design and hands-on technical mastery. I’ve led motion teams, built scalable pipelines, and translated brand stories into dynamic visuals for global campaigns for clients like Meta, BBC, Adidas, Buck, and Sony. My approach combines storytelling, systems thinking, and a keen eye for detail to craft memorable visual narratives.

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
French
Intermediate

Work Experience

Freelance Motion Graphics Director, Designer & Illustrator at Freelance
December 1, 2013 - Present
Led creative projects for world-renowned studios including Buck, Dress Code, State Design, The Furrow, Wonderlust, Oddfellows, and Meta. Directed motion teams and developed pipelines for tech, fashion, TV, insurance, and food & beverage; delivered high-impact visuals, 3D animations, and branded content for global campaigns.
Motion Designer at Meta
December 1, 2023 - October 14, 2025
Designed internal branding assets for multiple Messenger sub-teams, ensuring visual coherence and adaptability.
Motion Designer at Meta
September 1, 2022 - October 14, 2025
Created brand illustration systems for Messenger and Messenger Kids in collaboration with UX teams. Established scalable 3D design pipelines, increasing production efficiency and consistency across media.
Co-founder & Creative Director at Cake London
December 1, 2013 - October 14, 2025
Founded and led a boutique creative agency delivering animation and design projects for BBC, Adidas, Lacoste, Tiger Beer, Universal, and Monty Python. Oversaw creative direction, business operations, team leadership, and client relationships.
Freelance Motion Graphics Director & Illustrator at London Agencies
October 1, 2010 - October 14, 2025
Directed animation work for top studios across the UK market, contributing to high-profile brand campaigns.
Art Director at Eyeball
September 1, 2009 - October 14, 2025
Directed the rebrand campaign for Animal Planet with photographer Jill Greenberg; designed the Hulk Hogan Celebrity Wrestling open for CMT; managed Purina Cat Chow’s national ad campaign.
Lead Designer at Brand New School
September 1, 2007 - October 14, 2025
Developed styleframes and storyboards for TV commercials for clients including BBC, Sony, Gatorade, Target, MTV, and more.
Lead Designer at Terrat
February 1, 2007 - October 14, 2025
Daily animation delivery for Spain’s popular late-night show Buenafuente.
Motion Designer at Zinestesia
August 1, 2005 - October 14, 2025
Produced broadcast design for Fox Live, Fox Crime, and National Geographic.
Motion Designer at Magic Image
November 1, 2004 - October 14, 2025
Developed TV ads, DVD menus, and music video graphics in a fast-paced animation studio.
Junior Graphic Designer at Atipus Studio
July 1, 2003 - October 14, 2025
Contributed to branding and editorial projects in a collaborative design environment.
Intern at Villuendas + Gómez Studio
October 1, 2001 - October 14, 2025
Supported city branding initiatives for Barcelona’s local government agencies.
Freelance Motion Graphics Director, Designer & Illustrator at Self-Employed (Freelance)
December 1, 2013 - Present
Led creative projects for world-renowned studios including Buck, Dress Code, State Design, The Furrow, Wonderlust, Oddfellows, and Meta. Directed motion teams and developed creative pipelines across tech, fashion, TV, insurance, and food & beverage. Delivered high-impact visuals, 3D animations, and branded content for global campaigns.
Motion Designer (Messenger Team) at Meta
December 31, 2023 - October 14, 2025
Designed internal branding assets for multiple Messenger sub-teams, ensuring visual coherence and adaptability.
Motion Designer at Meta
September 30, 2022 - October 14, 2025
Created brand illustration systems for Messenger and Messenger Kids in collaboration with UX teams. Established scalable 3D design pipelines, increasing production efficiency and consistency across media.
Co-founder & Creative Director at Cake London
December 31, 2013 - October 14, 2025
Founded and led a boutique creative agency delivering animation and design projects for BBC, Adidas, Lacoste, Tiger Beer, Universal, and Monty Python. Oversaw creative direction, business operations, team leadership, and client relationships.
Freelance Motion Graphics Director & Illustrator at Self-Employed (London)
October 31, 2010 - October 14, 2025
Directed animation work for top studios across the UK market, contributing to high-profile brand campaigns.
Art Director at Eyeball
September 30, 2009 - October 14, 2025
Directed the rebrand campaign for Animal Planet with photographer Jill Greenberg. Designed the Hulk Hogan Celebrity Wrestling open for CMT with illustrator Boris Vallejo. Managed creative for Purina Cat Chow’s national ad campaign.
Lead Designer at Brand New School
September 30, 2007 - October 14, 2025
Developed styleframes and storyboards for TV commercials for clients including BBC, Sony, Gatorade, Target, MTV, and more.
Senior Motion Designer at Terrat
February 28, 2007 - October 14, 2025
Daily animation delivery for Spain’s popular late-night show Buenafuente.
Senior Motion Designer at Zinestesia
August 31, 2005 - October 14, 2025
Produced broadcast design for Fox Live, Fox Crime, and National Geographic.
Motion Designer at Magic Image
November 30, 2004 - October 14, 2025
Developed TV ads, DVD menus, and music video graphics in a fast-paced animation studio.
Junior Graphic Designer at Atipus Studio
July 31, 2003 - October 14, 2025
Contributed to branding and editorial projects in a collaborative design environment.
Intern at Villuendas + Gómez Studio
October 31, 2001 - October 14, 2025
Supported city branding initiatives for Barcelona’s local government agencies.

Education

Bachelor of Arts in Graphic Design & Visual Communication at ESDI, Ramon Llull University – Sabadell, Spain
January 11, 2030 - January 1, 2002
Bachelor of Arts in Graphic Design & Visual Communication at ESDI, Ramon Llull University – Sabadell, Spain
January 11, 2030 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other