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I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising. I have a track record of driving engagement and brand growth through strategic campaigns and data-driven insights. Throughout my career, I have led social media strategies for global brands, built influencer partnerships, and optimized campaigns to maximize reach, engagement, and conversions.…I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising. I have a track record of driving engagement and brand growth through strategic campaigns and data-driven insights. Throughout my career, I have led social media strategies for global brands, built influencer partnerships, and optimized campaigns to maximize reach, engagement, and conversions.

Sofia Yaseen

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising. I have a track record of driving engagement and brand growth through strategic campaigns and data-driven insights. Throughout my career, I have led social media strategies for global brands, built influencer partnerships, and optimized campaigns to maximize reach, engagement, and conversions.…I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising. I have a track record of driving engagement and brand growth through strategic campaigns and data-driven insights. Throughout my career, I have led social media strategies for global brands, built influencer partnerships, and optimized campaigns to maximize reach, engagement, and conversions.

Available to hire

I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising. I have a track record of driving engagement and brand growth through strategic campaigns and data-driven insights.

Throughout my career, I have led social media strategies for global brands, built influencer partnerships, and optimized campaigns to maximize reach, engagement, and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Social Media Specialist at REVTON

January 1, 2021 - Present

Led social media strategies for Agent Provocateur, Sesderma, Fragrance.com, Beauty Bay and other global brands. Created and managed content tailored for multiple platforms. Optimized Meta Ads to enhance reach, engagement, and conversion. Developed and maintained key influencer partnerships to maximize brand impact. Tracked performance metrics to refine and improve campaigns.

Social Media Specialist at MODANISA

January 1, 2021 - October 14, 2025

Managed brand presence across digital platforms, driving engagement and visibility. Planned and executed influencer marketing and advertising campaigns. Analyzed social media performance to optimize future strategies.

Social Media - Community Team at CAREEM

January 1, 2020 - October 14, 2025

Executed community engagement initiatives, responding to user inquiries. Supported social media campaigns and organized brand-driven events.

Product Specialist at BAYT.COM

January 1, 2018 - October 14, 2025

Trained clients and employees on Bayt.com's tools and services. Managed job postings and facilitated recruitment for clients. Provided live chat support, ensuring high customer satisfaction.