Sofia Yaseen
I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising.
About
I am a dynamic Senior Social Media Specialist with expertise in content strategy, influencer marketing, and paid social advertising. I have a track record of driving engagement and brand growth through strategic campaigns and data-driven insights.
Throughout my career, I have led social media strategies for global brands, built influencer partnerships, and optimized campaigns to maximize reach, engagement, and conversions.
- 8 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
Work experience· 4 roles
Managed brand presence across digital platforms, driving engagement and visibility. Planned and executed influencer marketing and advertising campaigns. Analyzed social media performance to optimize future strategies.
Led social media strategies for Agent Provocateur, Sesderma, Fragrance.com, Beauty Bay and other global brands. Created and managed content tailored for multiple platforms. Optimized Meta Ads to enhance reach, engagement, and conversion. Developed and maintained key influencer partnerships to maximize brand impact. Tracked performance metrics to refine and improve campaigns.
Executed community engagement initiatives, responding to user inquiries. Supported social media campaigns and organized brand-driven events.
Education
Hire Sofia Yaseen today
Post a job and invite Sofia, or contact them directly. No hidden commission.