Available to hire
I get excited about everything digital. I love learning and continually challenging myself in digital marketing, because there is always something new to discover.
Over the past three years I have been active in the startup scene, having co-founded two enterprises, and I have represented my start-ups at international competitions after being selected for accelerator programs such as Women in Tech.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Estonian
Fluent
English
Fluent
Russian
Intermediate
Finnish
Intermediate
German
Intermediate
Work Experience
Freelancer, Digital Marketing Specialist at Moon Sail
May 1, 2024 - October 14, 2025Paid social media and paid search management, reporting, campaign management and optimization, and development of digital strategies and creative support.
Digital Executive at Reprise Sydney
March 1, 2022 - October 14, 2025PPC strategies, execution, and reporting; client-facing work; social media management across Facebook, Instagram, LinkedIn, Twitter, and Pinterest; SEM across SA360 and Google Ads; building marketing funnels and ongoing optimizations.
Co-founder at Data Gambit
November 1, 2021 - October 14, 2025UX design optimizations for creatives and landing pages; marketing strategy and digital-first media buying; customer research (interviews, focus groups, analysis); investor relations management and reporting.
Digital Marketing Specialist at Media Brands Digital OU
September 1, 2020 - October 14, 2025Digital account management; outlining digital campaign plans for various clients; Facebook and Google Ads management; campaign optimization and analysis; managing social channels and SEM, implementing marketing funnels.
Accounts Officer at Coleman Group
June 1, 2018 - October 14, 2025Daily invoicing management (creditors and debtors); weekly payroll; preparation of BAS; superannuation calculations and payments; supporting management for smooth office operations.
Marketing and Admissions Officer at Perth College of Business and Technology
April 1, 2017 - October 14, 2025Assisting Marketing Manager in developing the website and marketing materials for prospective international students; providing support and information for new students; updating templates and designing new forms and pathways for study information.
Order Sorter at K-Mart Distribution Centre
June 1, 2014 - October 14, 2025Sorting orders for K-Mart stores in Western Australia; building and scanning pallets; moving pallets to dispatch using RF scanners; working in a fast-paced warehouse with strong team collaboration.
Waitress at Windsor Hotel
January 1, 2014 - October 14, 2025Serving tables, taking orders, preparing drinks, and ensuring customers had a positive experience during busy shifts.
Casual Farm Worker at Farms in Australia
August 1, 2011 - October 14, 2025Backpacking and casual farm work, including mango picking and packing; seasonal employment across different regions.
Marketing Assistant at Nesier AS
January 1, 2010 - October 14, 2025Designing marketing materials for a furniture company; managing photo assets; organizing photo shoots; contributing to strategies and campaigns for international markets; supporting office operations.
Research Assistant at Tur-u-urin Gute AS
February 1, 2005 - October 14, 2025Analyzing door-to-door research forms; organizing target group interviews; transcribing interviews; engaging with clients and updating website content as needed.
Au Pair at The Alpine Family
June 1, 2005 - October 14, 2025Live-in babysitter in Finland; looked after a 4-year-old boy during the day, taught him, played with him, cooked, cleaned, and accompanied him to events; gained independence and language exposure.
Paid Digital Specialist at Moon Sail
May 1, 2024 - PresentFreelance Digital Marketing Specialist at Media Brands Digital OÜ
May 1, 2024 - October 14, 2025Paid Social Media; Campaign planning and execution; Social platforms (Meta, TikTok, LinkedIn, X, Pinterest); Email sequences and automations
Digital Executive at Repr is e Sydney
March 1, 2022 - October 14, 2025PPC; Strategies, execution, reporting – client facing; Social media across Facebook, Instagram, LinkedIn, Twitter & Pinterest; SEM across SA360 and Google Ads; Implementing marketing funnels and ongoing optimisations
Co-founder at Data Gambit
December 1, 2022 - October 14, 2025UX design - optimising creatives and landing pages; Marketing strategy and digital-first media buying; Customer research (interviews, surveys, focus groups); Media and marketing activities analysis and optimization; Investor relations management and reporting
Marketing Co-ordinator, Co-founder at ReCov OÜ
December 1, 2022 - October 14, 2025Managing all aspects of customer and competitor research; determining target market and marketing funnel; Social media channels and content; Customer testing, surveys; Investor relations management and reporting
Digital Marketing Specialist at Media Brands Digital OÜ
September 1, 2020 - October 14, 2025Digital account management; Outlining digital campaign activities; Facebook ads management; Google ads management; Campaign optimization and analysis
Accounts Officer at Coleman Group
April 1, 2017 - October 14, 2025Daily invoicing management; Payables and debtors; Weekly payroll; Preparation of BAS; Superannuation calculations and payment; Office support
Marketing and Admissions Officer at Perth College of Business and Technology
December 1, 2015 - October 14, 2025Assisting Marketing Manager in development of website and marketing materials for prospective international students; Support for new students; Updating templates and designing forms/pathways
Order Sorter at K-Mart Distribution Centre
June 1, 2014 - October 14, 2025Sorting orders; Building and scanning pallets; Moving pallets to dispatch with RF scanners
Waitress at Windsor Hotel
January 1, 2014 - October 14, 2025Serving tables; Taking orders; Preparing drinks; Serving food; Ensuring customer satisfaction
Casual Farm Worker at Farms in Australia
August 1, 2011 - October 14, 2025Backpacking in Australia doing casual farm work - mangoes, pears, olives; seasonal jobs while traveling
Media Planner at Media Broker OU
January 1, 2010 - October 14, 2025Building and executing media plans; TV channels; managing photo base; client meetings
Marketing Assistant at Nesier AS
June 1, 2008 - October 14, 2025Designing marketing materials for furniture company; manage photo base; set up photo shoots; office support
Research Assistant at Tur-u Urin Gute AS
February 1, 2005 - October 14, 2025Analyzing door-to-door survey forms; organizing target group interviews; transcriptions; data and statistical analysis; client meetings
Au Pair at The Alpine family
February 1, 2009 - October 14, 2025Live-in babysitter in Finland; caring for a 4-year-old; language studies and independence
Education
Bachelor of Marketing and Advertising at University of Tasmania
September 1, 2005 - June 1, 2008Diploma of Marketing at North Metropolitan TAFE, Western Australia
September 1, 2009 - June 1, 2011Journalism and Public Relations at University of Tasmania
September 1, 2009 - June 1, 2011Secondary Education at Tallinn Pääsküla High School
September 1, 1991 - June 1, 2004Diploma of Marketing at North Metropolitan TAFE, Western Australia
July 1, 2016 - June 1, 2017Journalism and Public Relations at University of Tartu
September 1, 2009 - June 1, 2011Bachelor of Marketing and Advertising at University of Tallinn
September 1, 2005 - June 1, 2008Secondary Education at Tallinn Pääsküla High School
January 11, 2030 - October 14, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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