Marketing Strategy Lead at CertCare (Origin Food Sarl)

Marketing strategy lead (details not specified in resume excerpt).

Senior Manager, Global Marketing at Veranex

- Collaborated with regulatory, clinical and market access SMEs to extract technical insights and convert them into persuasive narratives (blog articles, case studies, white papers and webinars). - Developed creative briefs and managed the content calendar for multi-channel marketing campaigns, aligning them with customer pain points and the buyer's journey. - Collaborated on the website restructuring project, including content migration, copywriting, SEO optimisation and cross-linking, resulting in a 2.5x increase in sales-qualified leads.

Marketing & Communications Manager at MediDee Services SA (now part of Vero nex)

Led digital marketing campaigns across social media, website, email, and industry publications to drive awareness and adoption of new technologies. Developed and executed go-to-market strategies including market research, competitive analysis, value proposition development, messaging, and sales enablement materials. Built and leveraged press relations securing 260+ media articles and represented SwissDeCode at industry events and startup accelerator venues, pitching new technologies and engaging key stakeholders.

International Project Coordinator at ICT & Management

- Coordinated and executed EU-funded internationalisation projects across multiple supported industries (wine, furniture, fashion, tourism) and target markets (Switzerland, France, Germany, Poland, Latin America, China).

Marketing & Communication Manager at SwissDeCode

Coordinated and executed EU-funded internationalisation projects across multiple supported industries (wine, furniture, fashion, tourism) and target markets (Switzerland, France, Germany, Poland, Latin America, China).

China Import Assistant at SONAE

Updated existing marketing and go-to-market strategy with focus on sales and market alignment. Audited and upgraded marketing assets, website architecture, and content including SEO. Defined communications strategy that proactively supported sales outreach and lead nurturing efforts.