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I’m Oksana Dikareva, a marketing strategist and founder based in Rome, Italy. My work spans researching and forecasting marketing trends, establishing KPIs, collecting and analyzing data (UX research, customer development, big data, qualitative and quantitative), and creating communicative strategies and activation plans that track and report results. I excel at coordinating internal resources and vendors to flawlessly execute projects, and I’ve led campaigns for major brands across Europe. My experience ranges from agency strategy and digital research to startup product development, with a strong emphasis on data-driven decision making and creative activation.…I’m Oksana Dikareva, a marketing strategist and founder based in Rome, Italy. My work spans researching and forecasting marketing trends, establishing KPIs, collecting and analyzing data (UX research, customer development, big data, qualitative and quantitative), and creating communicative strategies and activation plans that track and report results. I excel at coordinating internal resources and vendors to flawlessly execute projects, and I’ve led campaigns for major brands across Europe. My experience ranges from agency strategy and digital research to startup product development, with a strong emphasis on data-driven decision making and creative activation.

Oksana Dikareva

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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I’m Oksana Dikareva, a marketing strategist and founder based in Rome, Italy. My work spans researching and forecasting marketing trends, establishing KPIs, collecting and analyzing data (UX research, customer development, big data, qualitative and quantitative), and creating communicative strategies and activation plans that track and report results. I excel at coordinating internal resources and vendors to flawlessly execute projects, and I’ve led campaigns for major brands across Europe. My experience ranges from agency strategy and digital research to startup product development, with a strong emphasis on data-driven decision making and creative activation.…I’m Oksana Dikareva, a marketing strategist and founder based in Rome, Italy. My work spans researching and forecasting marketing trends, establishing KPIs, collecting and analyzing data (UX research, customer development, big data, qualitative and quantitative), and creating communicative strategies and activation plans that track and report results. I excel at coordinating internal resources and vendors to flawlessly execute projects, and I’ve led campaigns for major brands across Europe. My experience ranges from agency strategy and digital research to startup product development, with a strong emphasis on data-driven decision making and creative activation.

Available to hire

I’m Oksana Dikareva, a marketing strategist and founder based in Rome, Italy. My work spans researching and forecasting marketing trends, establishing KPIs, collecting and analyzing data (UX research, customer development, big data, qualitative and quantitative), and creating communicative strategies and activation plans that track and report results.

I excel at coordinating internal resources and vendors to flawlessly execute projects, and I’ve led campaigns for major brands across Europe. My experience ranges from agency strategy and digital research to startup product development, with a strong emphasis on data-driven decision making and creative activation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Italian

Advanced

Russian

Fluent

Ukrainian

Intermediate

Work Experience

Founder at Godzy

January 1, 2025 - Present

Lead founder responsible for strategy, product-market fit, and go-to-market activities. Oversaw research and forecasting of marketing trends, KPI development, data collection and analysis (UX research, customer development, big data, qualitative and quantitative), creation of communicative strategies and activation plans, tracking and reporting results, and coordination of internal resources and vendors for flawless execution. Notable results include Best Idea Award of Confcommercio Roma, MVP LLC (S.r.l.) established with product in pilot phase and initial results, 63% of the audience on a waiting list, and contracts with a genetic testing company (Spain) along with MyPetHub and Hippocampi.

Head of Marketing at Wish IT

January 1, 2025 - October 14, 2025

Led branding, marketing strategy, and new sales channels; launched and optimized an e-commerce platform; achieved CR + 7%, site visitors +32%, CPC - 22%, and contracts +18%. In 2023 Wish IT was recognized as one of the fastest-growing companies in the Italian IT market.

Head of Strategy at ICON Advertising Agency

October 1, 2019 - October 14, 2025

Created strategies and activation plans for major brands including Heineken, Ritter Sport, La Roche Posay, Vichy, and Volkswagen Group, and conducted research studies to inform campaigns and client solutions.

Senior Digital Researcher, Strategist at BBDO Advertising Agency, EMEA region

September 1, 2016 - October 14, 2025

Developed strategic frameworks and activation plans; conducted research studies to support campaigns for clients such as VISA, DHL, PepsiCo, Lays, Procter & Gamble, MARS, and Baltica Brewery.

Head of Marketing at Companion Group publishing house, Kiev

January 1, 2009 - October 14, 2025

Managed marketing initiatives; increased advertisers by 12%, launched a new site, and organized professional conferences and seminars.

Founder at Godzy

January 1, 2025 - Present

Founder and lead strategist establishing and growing Godzy, with MVP development, pilot phase validation, and early customer traction; secured strategic partnerships and awards such as Best Idea Award of Confcommercio Roma; built a waiting-list audience and signed contracts with partners in the genetic testing space and related ventures.

Head of Marketing at Wish IT

January 1, 2025 - October 14, 2025

Led branding, marketing strategy, new sales channels, and the launch of an ecommerce platform; achieved CR +7%, site visitors +32%, CPC -22%, and contracts +18%. Recognized in 2023 as one of the fastest-growing Italian IT companies.

Head of Strategy at ICON Advertising Agency

October 1, 2019 - October 14, 2025

Created strategies and activation plans for high-profile brands including Heineken, Ritter Sport, La Roche-Posay, Vichy, and Volkswagen Group.

Senior Digital Researcher, Strategist at BBDO Advertising Agency, EMEA region

September 1, 2016 - October 14, 2025

Conducted research studies and developed strategic activation plans; clients included VISA, DHL, PepsiCo, Lays, Procter & Gamble, MARS, and Baltica Brewery.

Head of Marketing at Companion Group publishing house, Kiev

January 1, 2009 - October 14, 2025

Led growth in advertisers (+12%), launched a new site, and organized professional conferences and seminars.