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I’m Andriana Demetriou, a creative, people-first MSc Business Administration graduate with a strong interest in turning consumer insights into compelling brand stories. I’ve built hands-on experience across e-commerce merchandising, performance marketing, and social media—always with a focus on what customers actually do and how content can improve results. In my recent roles, I’ve owned end-to-end product creation and merchandising for German and Austrian e-commerce sites, supported CRM campaign product selection, and optimized homepage and content based on performance. I’m also experienced with cross-channel campaign management (Google Ads, Meta Ads, SEO research, email/affiliate reporting), competitor intelligence, and KPI tracking in GA4—bringing both analytical rigor and fast, detail-oriented execution to every project.…I’m Andriana Demetriou, a creative, people-first MSc Business Administration graduate with a strong interest in turning consumer insights into compelling brand stories. I’ve built hands-on experience across e-commerce merchandising, performance marketing, and social media—always with a focus on what customers actually do and how content can improve results. In my recent roles, I’ve owned end-to-end product creation and merchandising for German and Austrian e-commerce sites, supported CRM campaign product selection, and optimized homepage and content based on performance. I’m also experienced with cross-channel campaign management (Google Ads, Meta Ads, SEO research, email/affiliate reporting), competitor intelligence, and KPI tracking in GA4—bringing both analytical rigor and fast, detail-oriented execution to every project.

Andriana Demetriou

Digital Marketer, Social Media Manager, Marketing Strategist, +5

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I’m Andriana Demetriou, a creative, people-first MSc Business Administration graduate with a strong interest in turning consumer insights into compelling brand stories. I’ve built hands-on experience across e-commerce merchandising, performance marketing, and social media—always with a focus on what customers actually do and how content can improve results. In my recent roles, I’ve owned end-to-end product creation and merchandising for German and Austrian e-commerce sites, supported CRM campaign product selection, and optimized homepage and content based on performance. I’m also experienced with cross-channel campaign management (Google Ads, Meta Ads, SEO research, email/affiliate reporting), competitor intelligence, and KPI tracking in GA4—bringing both analytical rigor and fast, detail-oriented execution to every project.…I’m Andriana Demetriou, a creative, people-first MSc Business Administration graduate with a strong interest in turning consumer insights into compelling brand stories. I’ve built hands-on experience across e-commerce merchandising, performance marketing, and social media—always with a focus on what customers actually do and how content can improve results. In my recent roles, I’ve owned end-to-end product creation and merchandising for German and Austrian e-commerce sites, supported CRM campaign product selection, and optimized homepage and content based on performance. I’m also experienced with cross-channel campaign management (Google Ads, Meta Ads, SEO research, email/affiliate reporting), competitor intelligence, and KPI tracking in GA4—bringing both analytical rigor and fast, detail-oriented execution to every project.

Available to hire

I’m Andriana Demetriou, a creative, people-first MSc Business Administration graduate with a strong interest in turning consumer insights into compelling brand stories. I’ve built hands-on experience across e-commerce merchandising, performance marketing, and social media—always with a focus on what customers actually do and how content can improve results.

In my recent roles, I’ve owned end-to-end product creation and merchandising for German and Austrian e-commerce sites, supported CRM campaign product selection, and optimized homepage and content based on performance. I’m also experienced with cross-channel campaign management (Google Ads, Meta Ads, SEO research, email/affiliate reporting), competitor intelligence, and KPI tracking in GA4—bringing both analytical rigor and fast, detail-oriented execution to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

Work Experience

E-commerce Intern at Euroflorist

January 1, 2026 - Present

Owned German and Austrian e-commerce merchandising and end-to-end product creation. Supported pricing strategy recommendations, product launches, UX and functionality audits, and homepage/content optimization using Ergonode, CommerceTools, and Magnolia. Led product selection for CRM campaigns and proposed homepage updates based on performance insights, ensuring on-site content matched commercial priorities and observed customer behavior. Built and maintained competitor intelligence decks by monitoring daily website, pricing, and promotions to inform tactical decisions during key performance periods. Monitored and analyzed performance across organic search, paid media, email, and affiliate channels using GA4 to track KPIs, translate results into actionable channel optimization insights, and support data-driven decisions.

Performance Marketing Intern at Action Global Communications

August 1, 2025 - October 14, 2025

Managed Google Ads and Meta Ads campaigns for multiple clients, conducted SEO research, and produced content marketing materials to boost online visibility, traffic, and engagement across digital platforms. Performed market research and competitor analysis; delivered monthly and weekly client reports with actionable insights; optimized campaigns to improve ROI and conversion rates. Coordinated cross-channel initiatives, implemented on-site SEO improvements, and collaborated with the team to plan and monitor marketing activities aligned with client objectives.

Performance Marketing Intern at Action Global Communications

August 1, 2025 - October 14, 2025

Managed Google Ads and META Ads campaigns, conducted SEO research, and produced content marketing materials to boost online visibility, traffic, and engagement. Performed market research and competitor analysis to support campaign strategies, delivered monthly and weekly client reports with actionable insights, and optimized digital marketing initiatives to improve ROI and conversion rates. Coordinated cross-channel campaigns, implemented on-site SEO optimizations, and collaborated with the team to align activities with client objectives.

Social Media Marketing Manager at Action Global Communications

January 31, 2025 - October 14, 2025

Developed and managed social media content calendars for diverse brands, ensuring consistent messaging and strong audience engagement. Created engaging content including reels, TikToks, and stories; led influencer marketing initiatives by identifying and managing collaborations; contributed to data‑driven proposals and budget planning for new business opportunities.

Social Media Marketing Manager at Action Global Communications

January 31, 2025 - October 14, 2025

Developed and managed social media content calendars for diverse brands, ensuring consistent messaging and audience engagement across multiple platforms. Produced engaging content including reels, TikToks, and stories, leveraging trends and platform best practices. Led influencer marketing initiatives by identifying and managing collaborations, and analyzed performance to optimize partnerships. Contributed to data-driven proposals and budget planning for potential clients to support growth.

Social Media Marketing Manager at Action Global Communications

November 1, 2024 - January 31, 2025

Developed and managed social media content calendars for multiple brands, maintaining consistent messaging and improving audience engagement and content distribution across platforms. Produced interactive content such as reels, TikToks, and stories by leveraging trends and platform best practices to strengthen brand presence and grow follower engagement. Led influencer marketing by identifying, contacting, and managing collaborations, using performance analysis and reporting to expand brand reach and improve engagement for global clients.

Marketing and Communications Intern at Thanos Group Holding B.V.

May 31, 2024 - October 14, 2025

Managed social media accounts for The Greek Embassy restaurant and Diaspora Global Events, creating engaging content and responding to online interactions to enhance digital presence and customer engagement. Provided 24/7 online customer support, reducing response times and resolving issues, while actively monitoring and responding to reviews to improve satisfaction and brand reputation. Coordinated restaurant group reservations of 10+ people, successfully handling over 100 bookings and ensuring smooth operations.

Marketing and Communications Intern at Thanos Group Holding B.V.

May 1, 2024 - October 14, 2025

Managed social media accounts for The Greek Embassy restaurant and Diaspora Global Events, created engaging content, and responded to online interactions to enhance digital presence. Provided 24/7 online customer support, monitored reviews to improve satisfaction, and coordinated restaurant group reservations of 10+ people, handling over 100 bookings.

European Ambassador Program at Larnaca, Cyprus

January 1, 2021 - October 14, 2025

Led a student business initiative, coordinating a 10-member team while managing the program’s social media presence. Designed the campaign’s brand identity by creating the logo and slogan, and produced promotional material (video).

Marketing Officer at Marketing Association Amsterdam (MAA)

July 1, 2015 - Present

Directed the association’s marketing and branding strategy, ensuring a consistent and professional identity across social media, website, newsletters, and offline materials. Chaired the Media & Branding Committee, created monthly content calendars and partner plans, designing posts and promotional materials, while guiding seven committees to deliver campaigns on time and in line with creative briefs; supervised the marketers of seven committees and enforced brand guidelines.