Available to hire
Hi, I’m Velin Vlasev, a product and payments leader with 17+ years in fintech and crypto. I design and ship scalable solutions across Europe, the US, and Asia, spanning card issuing/acquiring, payment orchestration, wallets, Web3, and SaaS platforms. I turn strategy into execution by shaping roadmaps, writing clear specs, and delivering compliant, revenue-driving products. I also build partnerships with PSPs, issuers, and providers, and I lead cross-functional teams through complex launches. I hold a PSPO certification and a growing focus on AI, analytics, and data-driven product delivery.
I’m energized by the intersection of finance, crypto infrastructure, and user-centric product experiences. I’ve led multi-market programs, defined end-to-end flows (payments, KYC, onboarding), and implemented scalable rails (SEPA, ACH, Open Banking, custodial/non-custodial wallets). I’m continuously expanding my AI and data analytics capabilities to drive better product outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Chief of Payments / Neobank Product Owner at WeFi
July 1, 2025 - October 14, 2025Owned the payments roadmap for a multi-market crypto neobank; prioritized custodial and non-custodial wallets, card, APMs, and open banking rails by market. Defined end-to-end payment and KYC flows, error handling, event models, and webhooks with engineering. Produced developer-facing specs, OpenAPI/Swagger, sample payloads, Postman collections, sandbox test matrices, error taxonomy, and go-live checklists. Led partner due diligence and onboarding (PSPs, open banking, KYC); aligned SLAs, monitoring, and operational run-books.
Chief of Payments / Neobank Product Owner at WeFi
July 1, 2025 - October 14, 2025Owned the payments roadmap for a multi-market crypto neobank; prioritized custodial and non-custodial wallets, card, APM, and open-banking rails by market. Defined end-to-end payment/KYC flows, error handling, event models, and webhooks with engineering. Produced developer-facing specs, OpenAPI/Swagger, sample payloads, Postman collections, sandbox test matrices, error taxonomy, and go-live checklists. Led partner due diligence and onboarding (PSPs, open banking, KYC); aligned SLAs, monitoring, and operational runbooks.
Chief of payments/Neobank Product Owner at WeFi
July 1, 2025 - October 14, 2025Owned the payments roadmap for a multi-market crypto neobank; prioritized custodial and non-custodial wallets, card, APM, and open-banking rails by market. Defined end-to-end payment/KYC flows, error handling, event models, and webhooks with engineering. Produced developer-facing specs, OpenAPI/Swagger definitions, sample payloads, Postman collections, sandbox test matrices, error taxonomy, and go-live checklists. Led partner due diligence and onboarding (PSPs, Open Banking, KYC); aligned SLAs, monitoring, and operational runbooks.
Web3 Payments Rails PO at Axon Finance
July 1, 2024 - October 14, 2025Built and scaled core payment rails (SEPA, ACH, Open Banking, card acquiring, Visa Direct, Mastercard Moneysend) across EU and US; led due diligence and onboarding with banks and PSPs; ensured regulatory compliance (KYC) while securing commercial terms in high-risk sectors such as crypto. Delivered frictionless funding and withdrawal flows through multi-channel integrations, optimizing conversion and reducing payment failures.
Web3 Payment Rails Product Owner at Axon Finance
July 1, 2024 - October 14, 2025Built and scaled core payment rails (SEPA, ACH, Open Banking, card acquiring, Visa Direct, and Mastercard Moneysend) from the ground up, enabling deposits and instant payouts across EU and US markets. Led due diligence and onboarding with banks and PSPs in Europe and the US, ensuring regulatory compliance (KYC/AML) while securing commercial terms in high-risk sectors such as crypto. Delivered frictionless funding and withdrawal flows through multi-channel integrations, optimizing conversion rates, reducing payment failures, and enhancing user experience at scale.
Web3 Payment Rails PO at Axon Finance (FREELANCE)
July 1, 2024 - October 14, 2025Built and scaled core payment rails (SEPA, ACH, Open Banking, card acquiring, Visa Direct, Mastercard MoneySend) from the ground up, enabling seamless deposits and instant payouts across EU and US markets. Led due diligence and onboarding with banks and PSPs in Europe and the US, ensuring regulatory compliance (KYC/AML) while securing commercial terms in high-risk sectors such as crypto. Delivered frictionless funding and withdrawal flows through multi-channel integrations, optimizing conversion rates and reducing payment failures.
Senior Project Consultant at Eurobank EFG
December 1, 2023 - October 14, 2025Led workstreams for authorization-host migration (issuing/acquiring), POS/ATM routing logic (Visa/MC/BORICA), ISO 8583 mapping, and EMV test coverage. Assisted back-office system selection (merchant onboarding, pricing, settlement); bridged Cards, IT, and vendors for delivery readiness.
Senior Project Consultant at Eurobank EFG
December 1, 2023 - October 14, 2025Re-joined to lead authorization-host migration efforts, continuing work on issuing/acquiring, routing logic, ISO 8583 mapping, and EMV test coverage; supported back-office alignment and vendor coordination for delivery readiness.
Senior project consultant at Eurobank EFG (FREELANCE)
December 1, 2023 - October 14, 2025Led ongoing freelance engagements focusing onauthorization-host migration and related deployment readiness for issuing/acquiring, including IT integration testing and vendor coordination.
Web3 Product Owner at Fig Finance
December 1, 2022 - October 14, 2025Designed the product architecture for an on-chain borrowing and lending protocol with B2B credit vaults on Ethereum, ensuring scalability and regulatory alignment. Specified and documented functional and technical requirements for a non-custodial Ethereum wallet, focusing on compliance, usability, and security. Owned the product roadmap from concept through technical specifications, aligning protocol mechanics and credit vault features with business objectives.
Web3 Product Owner at Fig Finance
December 1, 2022 - October 14, 2025Defined the product architecture for an on-chain borrowing and lending protocol with B2B credit vaults on Ethereum, ensuring scalability and regulatory alignment. Specified and documented functional and technical requirements for a non-custodial Ethereum wallet, with a focus on compliance, usability, and security. Owned the product roadmap from concept through technical specifications, aligning protocol mechanics and credit vault features with business objectives.
Web3 Product Owner at Fig Finance (FREELANCE)
December 1, 2022 - October 14, 2025Designed the product architecture for an on-chain borrowing and lending protocol with B2B credit vaults on Ethereum, ensuring scalability and regulatory alignment. Specified and documented functional and technical requirements for a non-custodial Ethereum wallet, with a focus on compliance, usability, and security. Owned the product roadmap from concept through technical specifications, aligning protocol mechanics and credit vault features with business objectives.
Director and PO of Crypto Cards Business at CryptoPay
June 1, 2022 - October 14, 2025Delivered a crypto-funded card product in EU/US; owned partners, BIN sponsorships, and processor integrations; established telemetry and reconciliation checks. Defined cardholder journeys (enrollment/KYC, top-ups, 3DS2, limits, disputes); produced specs, test packs, and support playbooks. Improved approval rates by refining routing and idempotent top-ups; reduced failed loads and support friction.
Director and PO of Crypto Cards Business at CryptoPay
June 1, 2022 - October 14, 2025Delivered a crypto-funded card product in EU/US; owned partners, BIN sponsorships, and processor integrations; established telemetry and reconciliation checks. Defined cardholder journeys (enrollment/KYC, top-ups, 3DS2, limits, disputes); produced specs, test packs, and support playbooks. Improved approval rates by refining routing and idempotent top-ups; reduced failed loads and support friction.
Director and PO of Crypto Cards Business at CryptoPay
June 1, 2022 - October 14, 2025Delivered a crypto-funded card product in EU/US; owned partners, BIN sponsorships, and processor integrations; established telemetry and reconciliation checks. Defined cardholder journeys (enrollment/KYC, top-ups, 3DS2, limits, disputes); produced specs, test packs, and support playbooks. Improved approval rates by refining routing and idempotent top-ups; reduced failed loads and support friction.
Senior Project Consultant at Eurobank EFG
January 1, 2021 - October 14, 2025Led workstreams for authorization-host migration (issuing/acquiring), POS/ATM routing logic (Visa/MC/BORICA), ISO 8583 mapping, and EMV test coverage. Assisted back-office system selection (merchant onboarding, pricing, settlement); bridged Cards, IT, and vendors for delivery readiness.
Senior Project Consultant at Eurobank EFG
January 1, 2021 - October 14, 2025Led workstreams for authorization-host migration (issuing/acquiring), POS/ATM routing logic (Visa/MC/BORICA), ISO 8583 mapping, and EMV test coverage. Assisted back-office system selection (merchant onboarding, pricing, settlement); bridged Cards, IT, and vendors for delivery readiness.
Senior project consultant at Eurobank EFG (FREELANCE)
January 1, 2021 - October 14, 2025Led workstreams for authorization-host migration (issuing/acquiring), POS/ATM routing logic (Visa/MC/BORICA), ISO 8583 mapping, and EMV test coverage. Assisted back-office system selection (merchant onboarding, pricing, settlement); bridged Cards, IT, and vendors for delivery readiness.
Delivery Manager at Qello Concerts
January 1, 2018 - October 14, 2025Introduced sprint planning, backlog grooming, and a steady release cadence; partnered with Product/UX to test subscription and engagement flows; shipped incremental improvements from data insights. Delivered a live OTT delivery platform including raw video capture, encoding and delivery through AWS Elemental.
Delivery Manager at Qello Concerts
January 1, 2018 - October 14, 2025Introduced sprint planning, backlog grooming, and a steady release cadence; improved predictability and flow. Partnered with Product/UX to test subscription and engagement flows; shipped incremental improvements from data insights. Delivered a live OTT delivery platform including raw video capture, encoding and delivery through AWS Elemental.
Delivery Manager at Qello Concerts
January 1, 2018 - October 14, 2025Introduced sprint planning, backlog grooming, and a steady release cadence; improved predictability and flow. Partnered with Product/UX to test subscription and engagement flows; shipped incremental improvements from data insights. Delivered a live OTT delivery platform including raw video capture, encoding and delivery through AWS Elemental.
Cards Programs Manager at Wave Crest
August 1, 2016 - October 14, 2025Delivered a card issuing B2B SDK used by program partners; provided integration options for KYC, card lifecycle, and monitoring. Managed 4 BINs; launched 60+ co-branded programs across EU/US with Visa, Mastercard, GPS, Worldpay; drove certifications and processor integrations. Maintained partner SLAs and compliance; coordinated operational readiness and dispute processes.
Cards Program Manager at Wave Crest
August 1, 2016 - October 14, 2025Delivered a card issuing B2B SDK used by program partners; provided integration options for KYC, card lifecycle, and monitoring. Managed 4 BINs; launched 60+ co-branded programs across EU/US with Visa, Mastercard, GPS, Worldpay; drove certifications and processor integrations. Maintained partner SLAs and compliance; coordinated operational readiness and dispute processes.
Cards Program Manager at Wave Crest
August 1, 2016 - October 14, 2025Delivered a card issuing B2B SDK used by program partners; provided integration options for KYC, card lifecycle, and monitoring. Managed 4 BINs; launched 60+ co-branded programs across EU/US with Visa, Mastercard, GPS, Worldpay; drove certifications and processor integrations. Maintained partner SLAs and compliance; coordinated operational readiness and dispute processes.
Business Analyst at Dais Software
August 1, 2011 - October 14, 2025Wrote BRDs/functional specs and UI mockups for e-banking and payment apps; supported payment API implementations.
Business Analyst at Dais Software
August 1, 2011 - October 14, 2025Wrote BRDs/functional specs and UI mockups for e-banking and payment apps; supported payment API implementations.
Business Analyst at Dais Software
August 1, 2011 - October 14, 2025Wrote BRDs/functional specs and UI mockups for e-banking and payment apps; supported payment API implementations.
Business Analyst at Vereo Technologies
August 1, 2008 - October 14, 2025Authored user stories and specs for a PaaS product; conducted competitive and external intelligence.
Business Analyst at Vereo Technologies
August 1, 2008 - October 14, 2025Authored user stories and specs for a PaaS product; conducted competitive and external intelligence.
Business Analyst at Vereo Technologies
August 1, 2008 - October 14, 2025Authored user stories and specs for a PaaS product; conducted competitive and external intelligence.
Education
M.Sc. in Economics and Management at Humboldt University of Berlin
January 11, 2030 - January 1, 2007B.Sc. in Economics at Martin-Luther University, Halle-Wittenberg
January 11, 2030 - January 1, 2004M.Sc. in Economics and Management at Humboldt University of Berlin
January 11, 2030 - January 1, 2007B.Sc. in Economics at Martin-Luther University, Halle-Wittenberg
January 11, 2030 - January 1, 2004M.Sc. in Economics and Management at Humboldt University of Berlin
January 11, 2030 - January 1, 2007B.Sc. in Economics at Martin-Luther University, Halle-Wittenberg
January 11, 2030 - January 1, 2004Qualifications
Professional Scrum Product Owner (PSPO)
January 1, 2024 - October 14, 2025Google Data Analytics Professional Certificate
January 1, 2025 - October 14, 2025Professional Scrum Product Owner (PSPO)
January 1, 2024 - October 14, 2025Google Data Analytics Professional Certificate
January 11, 2030 - January 1, 2025Introduction to AI Concepts (Microsoft)
January 11, 2030 - October 14, 2025Professional Scrum Product Owner (PSPO)
January 11, 2030 - January 1, 2024Google Data Analytics Professional Certificate
January 11, 2030 - January 1, 2025Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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