Cynthia Achaya

Language

English
Fluent
French
Intermediate

Work Experience

Social Media Marketing Manager at Glory Branding
August 2, 2023 - Present
Developed and executed social media marketing strategies across Facebook, Instagram, Twitter, and LinkedIn; managed content calendars; created and curated content to increase brand visibility and engagement; analyzed performance metrics to optimize campaigns and ROI; collaborated with cross-functional teams to align campaigns with broader marketing goals and improve overall brand messaging.
Freelance Digital Marketing Specialist at Hazo Branding
August 1, 2023 - Present
Implemented social media marketing strategies across Facebook, Instagram, Twitter, and LinkedIn to increase brand visibility and engagement; optimized campaigns for target audiences and ROI.
Digital Marketing Specialist at Glory Branding
June 1, 2023 - October 14, 2025
Led marketing campaigns including SEO and paid advertising, driving a 90% increase in online sales and a 70% uplift in organic traffic. Collaborated with cross-functional teams to align goals and improve efficiency.
Ghost Content Writer at Freelance – Kampala/Zimbabwe
January 1, 2021 - October 14, 2025
Developed social media marketing strategies, managed content calendars, and created/curated content that increased social media engagement. Wrote 200+ blog posts for C-level executives in SaaS, fintech, and digital marketing contexts.
Virtual Assistant & Teacher at Freelance – Kampala
October 1, 2019 - October 14, 2025
Provided virtual assistance to students, created and curated learning resources, hosted live sessions via Zoom/Google Meet, and supported remote work opportunities.
Online Virtual Assistant & Teacher at Freelance (Uganda)
December 31, 2018 - October 14, 2025
Provided virtual assistance to clients across industries, managed schedules and customer inquiries, and handled administrative tasks. Taught digital marketing, social media management, and content creation to students, helping them build skills for remote work opportunities. Hosted live sessions via Zoom/Google Meet, prepared learning content, and implemented CRM tools to manage client data and support learning objectives.
Financial Consultant at Prime Financial Consultant
December 31, 2016 - October 14, 2025
Provided expert financial advice to clients, assisted in investment, savings, and budgeting decisions. Prepared client presentations focused on digital tools for managing finances and used email marketing and digital communication to reach prospective clients and maintain relationships.

Education

Bachelor of Science in Marketing at Kampala International University, Uganda
January 1, 2012 - January 1, 2016
BA in Computer Applications at Multi Tech Business Institute, Kampala
January 1, 2017 - January 1, 2021
Diploma in Computer in Business Administration at Kampala International University
January 1, 2020 - January 1, 2023
Diploma in Hospitality & Tourism Management at Multitech School
January 1, 2017 - January 1, 2019

Qualifications

Facebook Blueprint Certification
October 1, 2019 - October 14, 2025
Google Ads Certification
June 1, 2020 - October 14, 2025
SEO Mastery Course (LinkedIn Learning)
January 1, 2021 - October 14, 2025
Facebook Blueprint Certification
January 1, 2019 - October 14, 2025
Google Ads Certification
January 1, 2020 - October 14, 2025
SEO Mastery Course (LinkedIn Learning)
January 1, 2021 - October 14, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Travel & Hospitality