Skills
Experience Level
Expert
Expert
Language
Finnish
Fluent
English
Fluent
German
Advanced
Swedish
Advanced
Work Experience
Founder & CEO at Nooon Life
June 1, 2023 - PresentFounder & CEO of Nooon Life, a B2B influencer marketing platform for luxury hotels, enabling collaboration between properties and verified influencers through automated workflows and data-driven insights. Responsibilities included leading product development and strategic vision, driving founder-led sales and managing relationships with luxury hotel clients across US, Europe, and Asia; overseeing cross-functional operations and building a scalable SaaS offering.
Head of Operations at Surge Global
April 30, 2023 - October 14, 2025Led operations team of 10–22 professionals across multiple projects; executed sales strategies for Nordic market expansion; managed client relationships including luxury brands and hospitality clients; oversaw overall operational excellence and team performance.
CEO & Founder at Riijärvi Media
February 28, 2022 - October 14, 2025Founded and operated a creative marketing agency specializing in content creation and digital marketing for luxury brands and hospitality clients. Built and scaled from solo freelancer to a team of 15–20 professionals; secured clients including Mercedes-Benz and multiple luxury hotel properties; developed deep expertise in hotel marketing and digital transformation. Successfully exited via merger, providing capital and experience for Nooon launch.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Other
Skills
Experience Level
Expert
Expert
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