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I am a data-driven marketing professional with 2 years of experience in B2B and B2C sectors, specializing in digital campaigns, CRM management, and leveraging data to optimize performance. I enjoy turning insights into actionable growth across software and professional services, and I am seeking a full-time role in Marketing or Data where I can contribute to cross-functional teams with a hands-on, collaborative approach.…I am a data-driven marketing professional with 2 years of experience in B2B and B2C sectors, specializing in digital campaigns, CRM management, and leveraging data to optimize performance. I enjoy turning insights into actionable growth across software and professional services, and I am seeking a full-time role in Marketing or Data where I can contribute to cross-functional teams with a hands-on, collaborative approach.

Huyen-Tran

Content Creator, Content Producer, Designer, +4

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I am a data-driven marketing professional with 2 years of experience in B2B and B2C sectors, specializing in digital campaigns, CRM management, and leveraging data to optimize performance. I enjoy turning insights into actionable growth across software and professional services, and I am seeking a full-time role in Marketing or Data where I can contribute to cross-functional teams with a hands-on, collaborative approach.…I am a data-driven marketing professional with 2 years of experience in B2B and B2C sectors, specializing in digital campaigns, CRM management, and leveraging data to optimize performance. I enjoy turning insights into actionable growth across software and professional services, and I am seeking a full-time role in Marketing or Data where I can contribute to cross-functional teams with a hands-on, collaborative approach.

Available to hire

I am a data-driven marketing professional with 2 years of experience in B2B and B2C sectors, specializing in digital campaigns, CRM management, and leveraging data to optimize performance.

I enjoy turning insights into actionable growth across software and professional services, and I am seeking a full-time role in Marketing or Data where I can contribute to cross-functional teams with a hands-on, collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Fluent

French

Intermediate

Work Experience

B2B Marketing Specialist at Rizlum.ai

May 1, 2025 - Present

CRM Management: Set up and administered the Salesforce CRM instance, including data migration, system configuration, and reporting for the sales team. Lead Generation: Built and qualified a targeted B2B prospect database of 3,000 contacts (AI & Insurance sectors), increasing the lead generation pipeline by 25%. Market Research: Conducted strategic competitive intelligence in the AI, insurance, and startup sectors to inform SaaS product positioning. Content & Project Management: Created content for the new website and product launch; established and managed the company's CSR program.

B2B Marketing Specialist at Rizlum.ai

May 1, 2025 - Present

Led B2B marketing initiatives by setting up and administering the Salesforce CRM, building a 3,000-contact target database (AI & Insurance sectors), and driving a 25% increase in the lead generation pipeline. Conducted strategic market research to inform SaaS positioning, developed content for product launches, and managed CSR programs to support corporate branding.

Digital Marketing Specialist at Orange Travel (Orange)

February 1, 2025 - October 14, 2025

SEA Management: Managed and optimized paid acquisition campaigns across Google, META, App Store, and Play Store, rigorously tracking KPIs (CPA, CTR, ROAS). SEO & Content Creation: Wrote and optimized blog articles on WordPress, resulting in a 130% increase in organic traffic over 6 months. Market Research: Conducted competitive intelligence analysis to identify best practices and adjust acquisition strategies. Community Management: Managed social media channels (Instagram), including content creation and editorial planning to engage the community, resulting in 1000+ followers. Performance Analysis: Developed detailed performance reports to analyze campaign effectiveness and provide data-driven recommendations for improvement.

Digital Marketing Specialist at Orange (Orange Travel)

February 1, 2025 - October 14, 2025

Managed and optimized paid acquisition campaigns across Google, META, App Store, and Play Store, with rigorous KPI tracking (CPA, CTR, ROAS). Wrote and optimized WordPress blog content, achieving a 130% increase in organic traffic over 6 months. Conducted competitive intelligence, and led community management and editorial planning on Instagram, supported by detailed performance analyses.

Marketing Analyst at ICAPE Group

July 1, 2024 - October 14, 2025

Budget Optimization: Analyzed and optimized marketing budget, reallocating spend to achieve a direct saving of €350,000 while maintaining conversion targets. CRM Management: Led a data cleansing and unification project for CRM (Dynamics 365) and SAP databases across 80,000 accounts, improving data reliability for marketing campaigns to over 95%. Data Analysis & Prospecting: Defined ICPs and scraped over 8,000 qualified leads for sales enablement. Project Management: Managed an end-to-end international video campaign (US & China), overseeing scriptwriting, agency selection, budget tracking, and final publication.

Marketing Analyst at ICAPE Group

July 1, 2024 - October 14, 2025

Analyzed and optimized marketing budget to achieve €350,000 in direct savings while maintaining conversions. Led a data cleansing and unification project for CRM (Dynamics 365) and SAP databases across 80,000 accounts, improving data reliability for campaigns to above 95%. Defined ICPs and sourced over 8,000 qualified leads for sales enablement. Managed an international end-to-end video campaign (US & China), overseeing scriptwriting, agency selection, budget tracking, and publication.

e-Procurement Consultant at National e-Procurement Center

September 1, 2021 - October 14, 2025

Public Procurement Advisory: Consulted on the National e-Procurement Platform and Public Procurement Law, achieving 95% user satisfaction. User Support Coordination: Worked with related teams to address and resolve user problems. Teaching Assistant: Assisted in delivering e-procurement system classes for professional courses at top banks such as Vietcombank and Vietinbank.

e-Procurement Consultant at National e-Procurement Center

September 1, 2021 - October 14, 2025

Public procurement advisory for the National e-Procurement Platform; provided user support coordination and contributed to delivering e-procurement system classes for professional courses at Vietcombank and Vietinbank.