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I'm Edison Mak, a strategy- and execution-driven product leader focused on Web3 and crypto ecosystems. With 8 years of experience across DeFi, SocialFi, and trading platforms, I turn ideas into scalable products by aligning design, engineering, and marketing and shipping data-driven features that boost liquidity, UX, and community engagement. Based in Melbourne, I bring deep trading fluency across perpetuals and spot, cross-chain awareness, and a calm, methodical approach to executing in fast-moving environments. I'm passionate about building interoperable infrastructure and thriving ecosystems for innovative Web3 projects.…I'm Edison Mak, a strategy- and execution-driven product leader focused on Web3 and crypto ecosystems. With 8 years of experience across DeFi, SocialFi, and trading platforms, I turn ideas into scalable products by aligning design, engineering, and marketing and shipping data-driven features that boost liquidity, UX, and community engagement. Based in Melbourne, I bring deep trading fluency across perpetuals and spot, cross-chain awareness, and a calm, methodical approach to executing in fast-moving environments. I'm passionate about building interoperable infrastructure and thriving ecosystems for innovative Web3 projects.

Edison Mak

Brand Strategist, Marketing Strategist, UX Designer, +4

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I'm Edison Mak, a strategy- and execution-driven product leader focused on Web3 and crypto ecosystems. With 8 years of experience across DeFi, SocialFi, and trading platforms, I turn ideas into scalable products by aligning design, engineering, and marketing and shipping data-driven features that boost liquidity, UX, and community engagement. Based in Melbourne, I bring deep trading fluency across perpetuals and spot, cross-chain awareness, and a calm, methodical approach to executing in fast-moving environments. I'm passionate about building interoperable infrastructure and thriving ecosystems for innovative Web3 projects.…I'm Edison Mak, a strategy- and execution-driven product leader focused on Web3 and crypto ecosystems. With 8 years of experience across DeFi, SocialFi, and trading platforms, I turn ideas into scalable products by aligning design, engineering, and marketing and shipping data-driven features that boost liquidity, UX, and community engagement. Based in Melbourne, I bring deep trading fluency across perpetuals and spot, cross-chain awareness, and a calm, methodical approach to executing in fast-moving environments. I'm passionate about building interoperable infrastructure and thriving ecosystems for innovative Web3 projects.

Available to hire

I’m Edison Mak, a strategy- and execution-driven product leader focused on Web3 and crypto ecosystems. With 8 years of experience across DeFi, SocialFi, and trading platforms, I turn ideas into scalable products by aligning design, engineering, and marketing and shipping data-driven features that boost liquidity, UX, and community engagement.

Based in Melbourne, I bring deep trading fluency across perpetuals and spot, cross-chain awareness, and a calm, methodical approach to executing in fast-moving environments. I’m passionate about building interoperable infrastructure and thriving ecosystems for innovative Web3 projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Strategist at Finstable

December 31, 2024 - October 14, 2025

Authored white papers and tokenomics for real-world asset (RWA) tokens; led GTM launch through Thailand Blockchain Week (1.6K RSVPs); designed financial mechanisms and dashboards to optimize investor onboarding and settlement flows.

Product Manager at Undercurrent Capital (Dove Finance)

September 1, 2024 - October 14, 2025

Over 0→1 product execution for gamified options and vaults platform; secured $150K accelerator grant post-launch. Collaborated with engineering to design UX and on-chain settlement flows for derivatives trading. Delivered weekly sprint reports and stakeholder presentations ensuring alignment from concept to testnet.

Operations & Product Strategist at White Paper Auditor (Acquired by Block Office)

January 1, 2024 - Present

Drove end-to-end delivery of DeFi and SocialFi projects across infra, RWA and AI verticals; secured $1.5M+ client funding. Defined product narratives, token mechanics, and GTM plans to align legal, tech and marketing stakeholders. Authored white papers and financial models that inform investor documentation and regulatory readiness.

Web3 Strategist & Marketing Executive at The Ace Meta

January 1, 2024 - October 14, 2025

Directed product roadmap and community activation for SocialFi app and DAO integration. Coordinated token design and KPI tracking for mainnet readiness. Managed $1M marketing budget and cross-team operations to scale ecosystem growth.

Operations & Product Strategist at Whitepaper Auditor

January 1, 2024 - Present

Drove end-to-end delivery of DeFi and SocialFi projects across infra, RWA and AI verticals; secured $1.5M+ in client funding. Defined product narratives, token mechanics, and GTM plans to align legal, tech and marketing stakeholders.