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I am Sachin Naik, a results-driven digital marketing leader with 12+ years in the BFSI sector, specializing in SEM, SEO, performance marketing, and programmatic advertising. I help banks and insurers boost customer acquisition and revenue through multi-channel campaigns across search, social, display, video, and app platforms. I am data-driven, collaborative, and focused on measurable ROI. I thrive on audience segmentation, conversion optimization, and marketing analytics, and I enjoy partnering with agencies and cross-functional teams to scale lead generation, reduce CPL, and drive brand visibility with innovative marketing solutions.…I am Sachin Naik, a results-driven digital marketing leader with 12+ years in the BFSI sector, specializing in SEM, SEO, performance marketing, and programmatic advertising. I help banks and insurers boost customer acquisition and revenue through multi-channel campaigns across search, social, display, video, and app platforms. I am data-driven, collaborative, and focused on measurable ROI. I thrive on audience segmentation, conversion optimization, and marketing analytics, and I enjoy partnering with agencies and cross-functional teams to scale lead generation, reduce CPL, and drive brand visibility with innovative marketing solutions.

SACHIN NAIK

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I am Sachin Naik, a results-driven digital marketing leader with 12+ years in the BFSI sector, specializing in SEM, SEO, performance marketing, and programmatic advertising. I help banks and insurers boost customer acquisition and revenue through multi-channel campaigns across search, social, display, video, and app platforms. I am data-driven, collaborative, and focused on measurable ROI. I thrive on audience segmentation, conversion optimization, and marketing analytics, and I enjoy partnering with agencies and cross-functional teams to scale lead generation, reduce CPL, and drive brand visibility with innovative marketing solutions.…I am Sachin Naik, a results-driven digital marketing leader with 12+ years in the BFSI sector, specializing in SEM, SEO, performance marketing, and programmatic advertising. I help banks and insurers boost customer acquisition and revenue through multi-channel campaigns across search, social, display, video, and app platforms. I am data-driven, collaborative, and focused on measurable ROI. I thrive on audience segmentation, conversion optimization, and marketing analytics, and I enjoy partnering with agencies and cross-functional teams to scale lead generation, reduce CPL, and drive brand visibility with innovative marketing solutions.

Available to hire

I am Sachin Naik, a results-driven digital marketing leader with 12+ years in the BFSI sector, specializing in SEM, SEO, performance marketing, and programmatic advertising. I help banks and insurers boost customer acquisition and revenue through multi-channel campaigns across search, social, display, video, and app platforms. I am data-driven, collaborative, and focused on measurable ROI.

I thrive on audience segmentation, conversion optimization, and marketing analytics, and I enjoy partnering with agencies and cross-functional teams to scale lead generation, reduce CPL, and drive brand visibility with innovative marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Bank Of Baroda

August 1, 2024 - May 1, 2025

Managed paid media campaigns across Google Ads, Meta, and DV360 for retail banking products; Led app install campaigns for BOB World App; Managed end-to-end campaigns for car loans, home loans, savings accounts, and fixed deposits; Improved CTR and reduced CPI through A/B testing and audience optimization; Increased qualified leads by 25% QoQ; Achieved over 1.3 million app installs with CPI below benchmark; Increased digital acquisition of savings accounts by 35% and online fixed deposit bookings by 16% in six months.

Digital Marketing Manager at Kotak Insurance

January 1, 2024 - July 1, 2024

Led performance marketing campaigns for Car, Health, and Travel Insurance; Executed programmatic campaigns via DV360; Improved ROI through retargeting and funnel optimization; Reduced drop-offs in checkout journey; Improved digital car insurance ROI campaign by 18% through analytics and targeting.

Digital Marketing Manager at Mashreq Bank

October 1, 2022 - January 1, 2024

Developed digital strategies for SME banking products; Managed vendor relationships and campaign budgets; Generated 13,000 NEOBIZ accounts with 12% YoY growth in FY22; Reduced CPL by 15% through media plan and creative optimizations.

Digital Marketing Manager at ICICI Bank

March 1, 2015 - Present

Led multi-channel digital campaigns for credit cards and retail loan products; Managed programmatic media via DV360; Collaborated cross-functionally to achieve revenue targets; Achieved a 30% increase in lead conversions for home loan campaigns; Successfully reduced customer acquisition costs by 20% using programmatic advertising.

SEO Executive at SEOSEM India

March 1, 2014 - March 1, 2015

Improved organic traffic by 25% through on-page and off-page SEO optimisation.

Product Executive at Rahul Metals

August 1, 2013 - March 1, 2014

Handled product-related activities and market analysis.

Engineer at Alcatel Lucent

November 1, 2009 - June 1, 2011

Engineering role supporting telecom solutions.

Analyst at EClerx

November 1, 2008 - November 1, 2009

Analytical role supporting business insights.

Chief Digital Marketing Manager at ICICI Bank

March 1, 2015 - September 1, 2022

Led multi-channel paid search and digital marketing programs for Credit Cards, Home Loans, Auto Loans, and more. Ran campaigns across Google AdWords, Facebook Ads, and display advertising. Partnered with agencies to plan and execute programmatic campaigns via DV360. Used audience retargeting, creative sequencing, and channel mix optimization to improve leads and reduce CAC. Coordinated with internal teams and external vendors to meet revenue, budget, and ROI goals. Enhanced performance through data analysis and optimization.