Olena Lysenko

Programmatic & Digital Media Manager at Javelin Advertising Agency

Lead digital advertising campaigns across Display, YouTube, CTV, and PG deals & reporting. Leverage GA4 to track campaign performance, generate actionable insights, and optimize strategies based on audience behaviour and conversion data. Collaborate with cross-functional teams to refine strategies and improve client satisfaction.

Campaign Manager at Javelin Advertising Agency

Managing campaigns across Display, YouTube, CTV, and PG deals. Optimise targeting, audience segmentation, and campaign strategies to align with client goals. Use data-driven insights to improve ad performance, focusing on KPIs and metrics. Manage budgets and create performance reports in Google Data Studio.

Digital Media Executive at Javelin Advertising Agency

Assisted in campaign execution, optimisation, and performance analysis. Managed audience segmentation and targeting adjustments to improve campaign efficiency. Worked on key accounts including Toyota, Bombay, Bacardi, General Paint, and Lexus.

Senior TV Buyer at Sigma UA Advertising Agency

Led TV media buying and campaign management for multiple clients. Optimised budgets to maximise ad spend efficiency, creating detailed client reports in Excel. Negotiated contracts and ensured accurate campaign execution. Managed key clients like Kusum, Natur Product, Biosphere, and Huawei.

TV Buyer at Sigma UA Advertising Agency

Managed and optimised TV ad campaigns and placements. Conducted market analysis and forecasting to inform strategic decisions. Communicated with media sellers to negotiate placements and optimise budget allocation. Monitored and reported campaign effectiveness, adjusting strategy as needed.