Available to hire
I’m Tatiana Semina, a Digital Marketing Manager with 8+ years of experience leading B2B and B2C marketing across SaaS, consulting, EdTech, career services, construction, and ecommerce. I specialize in marketing strategy, marketing technology implementation, automation, and data-driven execution, with a proven track record of driving digital transformation and GenAI-enabled initiatives. I excel at translating complex data into clear, strategic recommendations and building high-performing teams that deliver measurable growth.
My passion is creating lifecycle marketing programs, ABM campaigns, and multi-channel funnels that accelerate revenue, improve customer engagement, and optimize ROI. I enjoy collaborating with sales, product, and engineering to design scalable systems, from CRM and analytics to content and campaigns, and I’ve grown departments from scratch to 50+ specialists while continuously enhancing processes and performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Technical Marketing Manager at GO
July 1, 2020 - PresentDeveloped and implemented digital marketing strategies across multiple business units and channels; planned and executed integrated campaigns (Google Ads, programmatic, and social media); measured and reported performance against goals and KPIs; identified trends to optimize digital spend and campaign performance; collaborated with marketing teams to create ads, landing pages, and content; performed ongoing A/B testing; managed HubSpot lists for targeted campaigns; evaluated emerging technologies and provided thought leadership for marketing adoption; collaborated with agencies and vendor partners to enhance campaign effectiveness; optimized email and website performance via systematic testing; developed lifecycle marketing strategy to improve customer engagement.
Digital Marketing Manager at Business consulting and corporate solutions firm
July 1, 2020 - October 14, 2025Built client acquisition pipeline from scratch implementing multi-channel digital campaigns; executed data-driven testing for campaigns optimizing deliverability and conversions; implemented dashboards to monitor campaign KPIs and performance metrics; developed multi-touch marketing funnels integrating audience segmentation and automation; created targeted content for campaigns improving engagement; led content creation for campaigns; improved engagement through targeted messaging and optimization; oversaw ongoing A/B testing and campaign optimization; managed marketing database and list creation for targeted campaign execution.
Director of Operations at Infrastructure Solutions Group
March 1, 2016 - October 14, 2025Led marketing initiatives for enterprise-grade projects worth $1.2M+; developed B2B brand positioning resulting in city-scale contracts; implemented CRM and marketing automation reducing operational costs by 30%; managed cross-functional team of 6 specialists in branding & marketing while overseeing 8 other departments; oversaw marketing initiatives including segmented email campaigns for construction and B2G contracts; designed email workflows tailored to various RFP stages and government contracting cycles.
TECHNICAL MARKETING MANAGER at GO
July 1, 2020 - PresentDeveloped and implemented digital marketing strategy across multiple business units and channels. Planned and executed integrated digital campaigns including Google Ads, programmatic advertising, and social media. Measured and reported performance against goals and KPIs, identified trends to optimize spend, and brainstormed growth strategies. Collaborated with marketing teams to create ads, landing pages, and content supporting campaign optimization. Performed ongoing A/B testing of ads and elements to improve engagement and conversions. Managed HubSpot audience lists for targeted campaigns; evaluated emerging technologies and provided thought leadership for marketing adoption. Collaborated with agencies and vendors to enhance campaign effectiveness. Optimized email and website performance via systematic testing, developing a comprehensive lifecycle marketing strategy to improve customer engagement.
DIGITAL MARKETING MANAGER at Professional Services
July 1, 2020 - October 14, 2025Built client acquisition pipeline from scratch by implementing multi-channel digital campaigns. Executed data-driven testing to optimize deliverability and conversions. Implemented dashboards to monitor campaign KPIs and performance. Developed multi-touch marketing funnels integrating audience segmentation and automation. Created targeted content for campaigns, improving engagement by 40%.
DIRECTOR OF OPERATIONS at Infrastructure Solutions Group
March 1, 2016 - October 14, 2025Led marketing initiatives for enterprise-grade projects worth $1.2M+. Developed B2B brand positioning resulting in city-scale contracts. Implemented CRM and marketing automation, reducing operational costs by 30%. Managed a cross-functional team of 6 in branding & marketing while overseeing 8 other departments. Directed marketing initiatives including segmented email campaigns for construction and B2G contracts; designed email workflows aligned to RFP stages and government contracting cycles.
Technical Marketing Manager at Go
July 1, 2020 - November 14, 2025Led go-to-market for AI-powered mentoring SaaS, developed and launched tripwire marketing on Meta platforms and LinkedIn, built 27 modular webinar components, scaled marketing from pipeline growth, implemented HubSpot processes, and delivered multi-channel lifecycle marketing strategies with 4-member team coordination and 25%+ ROI improvements.
Digital Marketing Manager at TITLE PROFESSIONAL SERVICES
July 1, 2020 - July 1, 2020Built client acquisition pipeline with 120+ monthly leads, implemented multi-channel funnels to improve ROMI by 40%, established marketing and operations departments (50 specialists), and redesigned the website to boost lead capture and engagement; developed content strategies increasing revenue 3x for slow-moving prospects.
Director of Operations at Infrastructure Solutions Group
March 1, 2016 - March 1, 2016Directed marketing for enterprise projects worth $1.2M+, developed B2B brand positioning, implemented CRM and marketing automation reducing costs by 30%, led a cross-functional team and executed ABM-driven email campaigns aligned with RFP cycles.
Technical Marketing Manager at GO
July 1, 2020 - November 17, 2025Led GTM for an AI-powered mentoring SaaS platform, including market research, segmentation, and product-market fit validation. Developed three targeted US market funnels and launched a tripwire via Facebook, Instagram, and LinkedIn, increasing average deal size from $950 to $2,650. Built webinar components on WordPress for lead capture and promotions. Optimized budget and KPI tracking, scaling the sales pipeline 9x and growing MQLs by 5,000+. Scaled HubSpot CRM with deduplication and automated stages; executed ABM and lifecycle marketing campaigns, upsell/cross-sell programs, and multi-channel content. Led localization into multiple languages and built 19 AI-powered chatbots for lead nurturing, content distribution, and sales qualification. Managed a 4-person marketing team, improved ad ROI by 25% and engagement by 30%.
Education
Master's Degree in Management and Law at RLA
January 11, 2030 - October 14, 2025Bachelor's Degree in Law at RLA
January 11, 2030 - October 14, 2025Master's Degree in Management and Law at RLA
January 11, 2030 - October 14, 2025Bachelor's Degree in Law at RLA
January 11, 2030 - October 14, 2025Master's Degree in Management and Law, RLA at RLA
January 11, 2030 - November 14, 2025Bachelor's Degree in Law, RLA at RLA
January 11, 2030 - November 14, 2025Master's Degree in Management and Law at RLA
January 11, 2030 - November 17, 2025Bachelor's Degree in Law at RLA
January 11, 2030 - November 17, 2025Master's Degree at RLA
January 11, 2030 - November 17, 2025Bachelor's Degree at RLA
January 11, 2030 - November 17, 2025Qualifications
Google Analytics Advanced Certification
January 11, 2030 - October 14, 2025HubSpot Marketing Software Certification
January 11, 2030 - October 14, 2025Google Digital Marketing & E-commerce Specialist Certifications
January 11, 2030 - October 14, 2025Google Analytics Advanced Certification
January 11, 2030 - October 14, 2025HubSpot Marketing Software Certification
January 11, 2030 - October 14, 2025Google Digital Marketing & E-commerce Specialist Certifications
January 11, 2030 - October 14, 2025Google Analytics Advanced Certification
January 11, 2030 - November 14, 2025HubSpot Marketing Software Certification
January 11, 2030 - November 14, 2025Google Digital Marketing & E-commerce Specialist Certifications
January 11, 2030 - November 14, 2025Google Analytics Advanced Certification
January 11, 2030 - November 17, 2025HubSpot Marketing Software Certification
January 11, 2030 - November 17, 2025Google Digital Marketing & E-commerce Specialist Certifications
January 11, 2030 - November 17, 2025Google Analytics Advanced Certification
January 11, 2030 - November 17, 2025HubSpot Marketing Software Certification
January 11, 2030 - November 17, 2025Google Digital Marketing & E-commerce Specialist Certifications
January 11, 2030 - November 17, 2025Industry Experience
Software & Internet, Professional Services, Government, Real Estate & Construction, Education, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Orlando today.