Tatiana Semina

Led GTM for an AI-powered mentoring SaaS platform, including market research, segmentation, and product-market fit validation. Developed three targeted US market funnels and launched a tripwire via Facebook, Instagram, and LinkedIn, increasing average deal size from $950 to $2,650. Built webinar components on WordPress for lead capture and promotions. Optimized budget and KPI tracking, scaling the sales pipeline 9x and growing MQLs by 5,000+. Scaled HubSpot CRM with deduplication and automated stages; executed ABM and lifecycle marketing campaigns, upsell/cross-sell programs, and multi-channel content. Led localization into multiple languages and built 19 AI-powered chatbots for lead nurturing, content distribution, and sales qualification. Managed a 4-person marketing team, improved ad ROI by 25% and engagement by 30%.

Built client acquisition pipeline with 120+ monthly leads, implemented multi-channel funnels to improve ROMI by 40%, established marketing and operations departments (50 specialists), and redesigned the website to boost lead capture and engagement; developed content strategies increasing revenue 3x for slow-moving prospects.

Led go-to-market for AI-powered mentoring SaaS, developed and launched tripwire marketing on Meta platforms and LinkedIn, built 27 modular webinar components, scaled marketing from pipeline growth, implemented HubSpot processes, and delivered multi-channel lifecycle marketing strategies with 4-member team coordination and 25%+ ROI improvements.