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I’m a digital marketer and communications professional based in Rome, with a strong focus on media strategy, customer experience, and ESG storytelling. I lead cross-functional projects, design data-driven media plans, and craft messaging that resonates with Gen Z and broad audiences. I’m curious, proactive, and committed to continuous learning, especially around sustainability, innovation, and new technologies. Outside work I enjoy cinema, tennis, and languages, which fuels my ability to connect with diverse stakeholders and create creative, impactful campaigns.…I’m a digital marketer and communications professional based in Rome, with a strong focus on media strategy, customer experience, and ESG storytelling. I lead cross-functional projects, design data-driven media plans, and craft messaging that resonates with Gen Z and broad audiences. I’m curious, proactive, and committed to continuous learning, especially around sustainability, innovation, and new technologies. Outside work I enjoy cinema, tennis, and languages, which fuels my ability to connect with diverse stakeholders and create creative, impactful campaigns.

EVGENIIA MATVEEVA

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I’m a digital marketer and communications professional based in Rome, with a strong focus on media strategy, customer experience, and ESG storytelling. I lead cross-functional projects, design data-driven media plans, and craft messaging that resonates with Gen Z and broad audiences. I’m curious, proactive, and committed to continuous learning, especially around sustainability, innovation, and new technologies. Outside work I enjoy cinema, tennis, and languages, which fuels my ability to connect with diverse stakeholders and create creative, impactful campaigns.…I’m a digital marketer and communications professional based in Rome, with a strong focus on media strategy, customer experience, and ESG storytelling. I lead cross-functional projects, design data-driven media plans, and craft messaging that resonates with Gen Z and broad audiences. I’m curious, proactive, and committed to continuous learning, especially around sustainability, innovation, and new technologies. Outside work I enjoy cinema, tennis, and languages, which fuels my ability to connect with diverse stakeholders and create creative, impactful campaigns.

Available to hire

I’m a digital marketer and communications professional based in Rome, with a strong focus on media strategy, customer experience, and ESG storytelling. I lead cross-functional projects, design data-driven media plans, and craft messaging that resonates with Gen Z and broad audiences. I’m curious, proactive, and committed to continuous learning, especially around sustainability, innovation, and new technologies. Outside work I enjoy cinema, tennis, and languages, which fuels my ability to connect with diverse stakeholders and create creative, impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Intermediate

Russian

Fluent

Work Experience

Collaborator at University Course «Technologies and Innovative Processes»

January 1, 2025 - Present

Design learning activities and innovative tools to make learning easier and more engaging, guide students on strategy development, research methods, and effective communication, coordinate projects from planning to final presentation.

Collaborator at Stadio Olimpico (Rome)

January 1, 2024 - Present

Management and coordination of events.

Manager

January 1, 2021 - October 14, 2025

Managed cross-functional teams to execute corporate projects efficiently, coordinated internal and external communication to align stakeholders with business objectives, developed strategies to enhance corporate processes and optimize operational efficiency.

Sales Manager

January 1, 2012 - October 14, 2025

Marketing strategies and the sales of advertising spaces; negotiated with clients; developed tailored marketing solutions to increase visibility and attract new partners; monitored results and adapted strategies to maximize sales performance and client satisfaction.

Collaborator at University Course – Technologies and Innovative Processes

January 1, 2025 - Present

Event Management Collaboration at Stadio Olimpico (Rome)

January 1, 2024 - October 14, 2025

Management and coordination of events.

Manager

January 1, 2021 - October 14, 2025

Sales Manager

January 1, 2012 - October 14, 2025

Marketing strategies and the sales of advertising spaces, negotiated with clients, developed tailored marketing solutions to increase visibility and attract new partners, monitored results and adapted strategies to maximize sales performance and client satisfaction.