Graphic designer and brand identity designer focused on building cohesive visual systems across campaigns, digital content, and print—from concept to final output. I combine brand strategy with strong execution to help products and businesses look consistent, scalable, and distinctive. I’ve led creative processes end-to-end: developing visual identities, directing campaigns, managing production, and using AI-assisted design workflows. My goal is to create recognizable brands through clear visual language and effective communication across touchpoints.

Federico Parodi Parodi

Graphic designer and brand identity designer focused on building cohesive visual systems across campaigns, digital content, and print—from concept to final output. I combine brand strategy with strong execution to help products and businesses look consistent, scalable, and distinctive. I’ve led creative processes end-to-end: developing visual identities, directing campaigns, managing production, and using AI-assisted design workflows. My goal is to create recognizable brands through clear visual language and effective communication across touchpoints.

Available to hire

Graphic designer and brand identity designer focused on building cohesive visual systems across campaigns, digital content, and print—from concept to final output. I combine brand strategy with strong execution to help products and businesses look consistent, scalable, and distinctive.

I’ve led creative processes end-to-end: developing visual identities, directing campaigns, managing production, and using AI-assisted design workflows. My goal is to create recognizable brands through clear visual language and effective communication across touchpoints.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Product & Brand Designer at Ponchinho
January 1, 2025 - January 1, 2026
Developed a product from idea to final result, building its brand identity and system and launching social media campaigns including Meta Ads.
Art Direction, Photography & Content Production at Paradiso CBD+
December 31, 2023 - October 21, 2025
Art direction, photography & content production; connecting local artists with audiences.
Art Direction, Photography & Content Production at Paradiso CBD+
December 31, 2023 - October 14, 2025
Connecting local artists with audiences
Art Direction, Photography & Content Production at Paradiso CBD+
December 31, 2023 - October 14, 2025
Art direction, photography & content production; connecting local artists with audiences.
Creative Lead at Cápsula Dorada
January 1, 2023 - January 1, 2026
Led brand, product, and visual system direction, directing campaigns and digital presence while managing print production end-to-end (from design to final output). Ensured cohesion of the visual language across channels and supported campaign execution through consistent design systems.
Creative Lead at Capsula Dorada
January 1, 2023 - January 1, 2026
Led brand, product and visual system, directing campaigns and digital presence while managing print production from design to final output.
Tarot & Oracle Deck Designer at Capsula Dorada
January 1, 2023 - Present
Capsula Dorada Tarot & Oracle Decks design and creative direction.
Art Direction, Photography & Content Production at Paradiso CBD+
January 1, 2023 - October 21, 2025
Art direction, photography & content production for cannabis cosmetics; connecting local artists with audiences.
Art Direction, Photography & Content Production at Capsula Dorada
January 1, 2023 - Present
Art direction, photography and content production for tarot & oracle decks.
Tarot & Oracle Deck Design at Cápsula Dorada
January 1, 2023 - Present
Capsula Dorada - Tarot & Oracle Decks at Capsula Dorada
January 1, 2023 - Present
Tarot & Oracle deck project.
Art Direction, Photography & Content Production at Capsula Dorada (Tarot & Oracle Decks) / Paradiso CBD+
January 1, 2023 - Present
Art direction, photography and content production for tarot/oracle decks and cannabis cosmetics; connecting local artists with audiences.
Editorial Design & Visual Curation at Flux - Digital Art Magazine
December 31, 2022 - October 14, 2025
Published 3 issues
Editorial Designer & Visual Curator at Flux - Digital Art Magazine
December 31, 2022 - October 14, 2025
Editorial design & visual curation; published 3 issues.
Editorial Design & Visual Curation at Flux - Digital Art Magazine
December 31, 2022 - October 14, 2025
Editorial design, visual curation and publishing of 3 issues; original designs and direct sales.
Editorial Design & Visual Curation at Flux - Digital Art Magazine
December 31, 2022 - October 14, 2025
Editorial design and visual curation; published 3 issues
Editorial Designer & Visual Curator at Flux - Digital Art Magazine
December 31, 2022 - October 14, 2025
Editorial design and visual curation; designed and contributed to three published issues of Flux Digital Art Magazine.
Editorial Design & Visual Curation at Flux - Digital Art Magazine
January 1, 2022 - October 21, 2025
Editorial design, visual curation; published 3 issues.
Editorial Design & Visual Curation at Flux - Digital Art Magazine
January 1, 2022 - October 21, 2025
Editorial design & visual curation; published 3 issues.
Editorial Designer & Visual Curator at Flux - Digital Art Magazine
January 1, 2022 - October 14, 2025
Editorial design and visual curation; published 3 issues; contributed to visual storytelling.
Visual Identities, Flyers & Campaigns at Love Cups
December 31, 2021 - October 14, 2025
Mug sublimation; collaborations with musicians & entrepreneurs
Visual Identity Designer at Love Cups - Mug Sublimation
December 31, 2021 - October 14, 2025
Visual identities, flyers & campaigns; collaborations with musicians & entrepreneurs.
Visual Identities, Flyers & Campaigns at Love Cups
December 31, 2021 - October 14, 2025
Created visual identities, flyers & campaigns; collaborations with musicians and entrepreneurs; mappin logistics for sublimation prints.
Branding & Design at Love Cups - Mug Sublimation
December 31, 2021 - October 14, 2025
Visual identities, mug sublimation; campaigns and collaborations
Visual Designer / Freelance Designer at Various musicians & entrepreneurs
December 31, 2021 - October 14, 2025
Created visual identities, flyers, and campaigns in collaboration with musicians and entrepreneurs; contributed to branding and marketing materials.
Mug Sublimation Designer at Love Cups
January 1, 2021 - October 21, 2025
Sublimation design and production for mugs.
Mug Sublimation at Love Cups
January 1, 2021 - October 21, 2025
Sublimation design and production for mug line.
Brand Designer at Love Cups
January 1, 2021 - October 14, 2025
Branding, packaging and sublimation designs for mugs; social media content.
Graphic Designer at Paradis CBD+
January 1, 2020 - January 1, 2023
Applied design across products and touchpoints to build a cohesive visual language. Worked to maintain consistency across the brand’s interfaces and communications.
Graphic Designer at Paradiso CBD+
January 1, 2020 - January 1, 2023
Applied cross-product touchpoints to build a cohesive visual language across brand communications.
Art Direction, Photography & Content Production at Paradiso CBD+ - Cannabis Cosmetics
January 1, 2020 - Present
Art direction, photography and content production for cannabis cosmetics brand; connecting local artists with audiences
Visual Identity Designer at Love Cups - Mug Sublimation
December 31, 2019 - October 14, 2025
Visual identities, flyers & campaigns; collaborations with musicians & entrepreneurs.
Visual Identities, Flyers & Campaigns at Love Cups - Mug Sublimation
December 31, 2019 - October 14, 2025
Branding, visual identities and campaigns; collaborations with musicians & entrepreneurs
Brand Designer at Love Cups
January 1, 2019 - December 31, 2021
Branding & design for mugs sublimation products; crafted branding and packaging visuals.
Visual Identities, Flyers & Campaigns at Love Cups
January 1, 2019 - October 21, 2025
Visual identities, flyers & campaigns; mug sublimation projects.
Visual Identities, Flyers & Campaigns at Love Cups
January 1, 2019 - October 21, 2025
Branding and campaign visuals for mug sublimation products.
Freelance Branding & Design at Various (Musicians & Entrepreneurs)
January 1, 2019 - October 14, 2025
Visual identities, flyers & campaigns; collaborations with musicians and entrepreneurs.
Editorial Designer & Visual Curator at Flux - Digital Art Magazine
January 1, 2018 - December 31, 2022
Editorial design and visual curation; published 3 issues; original designs and direct sales; visual communication and branding.
Founder & Editorial Designer at Flux Magazine
January 1, 2017 - January 1, 2019
Created a digital magazine from scratch, designing its editorial system and layouts and publishing 3 digital issues.
Branding & Design (Freelance) at Self-employed / Freelance
January 1, 2017 - December 31, 2019
Visual identities, flyers & campaigns; collaborations with musicians and entrepreneurs.
Freelance Graphic Designer at Various Brands
January 1, 2014 - Present
Branding, visual identities and campaigns for multiple clients, creating digital content.
Graphic Designer & Freelance Creative at Self-employed (Freelance)
January 1, 2014 - Present
Graphic designer & freelance creative offering branding, art direction, visual marketing and production services. Builds full visual identities and digital presence for brands.
Graphic Designer & Freelance Creative at Federico Parodi
January 1, 2014 - Present
Freelance branding & design, collaborating with musicians & entrepreneurs; development of visual identities and campaigns.
Graphic Designer & Freelance Creative at Freelance
January 1, 2014 - Present
Freelance branding & design projects, including visual identities, flyers, campaigns and packaging for musicians, entrepreneurs and brands.
Freelance Branding & Design at Federico Parodi
January 1, 2014 - Present
Freelance branding & design work for diverse clients, building coherent visual identities, brand strategy, packaging & social media content.
Branding & Design at Freelance Branding & Design
January 1, 2014 - Present
Freelance branding & design work for various clients
Freelance Branding & Design at Federico Parodi (Self-Employed)
January 1, 2014 - Present
Freelance branding & design; multiple collaborations with musicians & entrepreneurs.
Freelance Branding & Design at Self-employed / Freelance
January 1, 2014 - Present
Branding, identity systems, packaging, social media content and campaigns for diverse clients; development of cohesive visual strategies across media.
Freelance Branding & Design at Self-employed
January 1, 2014 - Present
Branding, identity design, packaging, social media content; built coherent, distinctive visual strategies
Graphic Designer & Freelance Creative at Self-employed / Freelance
January 1, 2014 - Present
Provide branding, visual identity, editorial design, photography and content production; connecting local artists with audiences; editorial design and visual curation; branding, packaging and social media content development.
Graphic Designer & Freelance Creative at Self-employed / Freelance
January 1, 2014 - Present
Creating authentic visual universes through branding, visual identity, and editorial design for artists, brands, and cultural projects. Responsible for full production of visuals, branding systems, and social media content.

Education

Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 14, 2025
Graphic Design at School of Design and Communication
January 11, 2030 - January 1, 2014
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 14, 2025
Graphic Design at School of Design and Communication
January 1, 2014 - January 1, 2014
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 14, 2025
Graphic Design at School of Design and Communication
January 11, 2030 - January 1, 2014
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 14, 2025
Graphic Design at School of Design and Communication
January 1, 2014 - January 1, 2014
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 14, 2025
Graphic Design at School of Design and Communication
January 1, 2014 - October 14, 2025
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 14, 2025
Graphic Design Diploma at School of Design and Communication
January 1, 2014 - October 21, 2025
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 21, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 21, 2025
Graphic Design at School of Design and Communication
January 1, 2014 - January 1, 2014
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - October 21, 2025
Screen Printing & Sublimation at Independent Training
January 11, 2030 - October 21, 2025
Photography & Analog Development Course at Buenos Aires Chamber of Commerce
January 11, 2030 - January 12, 2026
Associate Degree at School of Design and Communication
January 11, 2030 - May 28, 2026
Associate Degree at School of Design and Communication
January 11, 2030 - July 8, 2026
Associate Degree at School of Design and Communication
January 11, 2030 - July 22, 2026

Qualifications

Photography & Analog Development Course
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation
January 11, 2030 - October 14, 2025
Photography & Analog Development
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation
January 11, 2030 - October 14, 2025
Graphic Design
January 11, 2030 - October 14, 2025
Graphic Design Certification
January 11, 2030 - October 14, 2025
Photography & Analog Development Course
January 11, 2030 - October 14, 2025
Screen Printing & Sublimation Training
January 11, 2030 - October 14, 2025
Graphic Design Diploma
January 1, 2014 - October 21, 2025
Photography & Analog Development Course
January 11, 2030 - October 21, 2025
Screen Printing & Sublimation
January 11, 2030 - October 21, 2025
Screen Printing & Sublimation
January 11, 2030 - October 21, 2025
Photography & Analog Development Course
January 11, 2030 - October 21, 2025
Associate Degree
January 11, 2030 - May 28, 2026
AI training brand guidelines (created brand identities and brand guidelines to train AI models)
January 11, 2030 - July 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Consumer Goods