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Hi, I’m Atharva Lokhande, a data-driven analytics professional with a Master of Science in Business Analytics from Boston University. I specialize in turning ad and ticketing data into actionable insights, building ETL pipelines, dashboards, and optimization strategies that reduce waste and increase ROI. I love collaborating cross-functionally with marketing, operations, and pricing teams to drive outcomes like sell-out events and improved retention. I’m open to opportunities across the US and excited to apply my technical and storytelling skills using Python, SQL, Tableau, BigQuery, and cloud platforms to solve business problems.…Hi, I’m Atharva Lokhande, a data-driven analytics professional with a Master of Science in Business Analytics from Boston University. I specialize in turning ad and ticketing data into actionable insights, building ETL pipelines, dashboards, and optimization strategies that reduce waste and increase ROI. I love collaborating cross-functionally with marketing, operations, and pricing teams to drive outcomes like sell-out events and improved retention. I’m open to opportunities across the US and excited to apply my technical and storytelling skills using Python, SQL, Tableau, BigQuery, and cloud platforms to solve business problems.

Atharva Lokhande

Data Analyst, Programmer, Web Developer, +2

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Hi, I’m Atharva Lokhande, a data-driven analytics professional with a Master of Science in Business Analytics from Boston University. I specialize in turning ad and ticketing data into actionable insights, building ETL pipelines, dashboards, and optimization strategies that reduce waste and increase ROI. I love collaborating cross-functionally with marketing, operations, and pricing teams to drive outcomes like sell-out events and improved retention. I’m open to opportunities across the US and excited to apply my technical and storytelling skills using Python, SQL, Tableau, BigQuery, and cloud platforms to solve business problems.…Hi, I’m Atharva Lokhande, a data-driven analytics professional with a Master of Science in Business Analytics from Boston University. I specialize in turning ad and ticketing data into actionable insights, building ETL pipelines, dashboards, and optimization strategies that reduce waste and increase ROI. I love collaborating cross-functionally with marketing, operations, and pricing teams to drive outcomes like sell-out events and improved retention. I’m open to opportunities across the US and excited to apply my technical and storytelling skills using Python, SQL, Tableau, BigQuery, and cloud platforms to solve business problems.

Available to hire

Hi, I’m Atharva Lokhande, a data-driven analytics professional with a Master of Science in Business Analytics from Boston University. I specialize in turning ad and ticketing data into actionable insights, building ETL pipelines, dashboards, and optimization strategies that reduce waste and increase ROI.

I love collaborating cross-functionally with marketing, operations, and pricing teams to drive outcomes like sell-out events and improved retention. I’m open to opportunities across the US and excited to apply my technical and storytelling skills using Python, SQL, Tableau, BigQuery, and cloud platforms to solve business problems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Programmer Analyst at Cognizant Technology Solutions

October 1, 2023 - October 14, 2025

Partnered with an event ticketing & entertainment client as the measurement analyst for high-demand concerts, analyzing campaign performance across Meta, Google Ads, and YouTube. Engineered ETL pipelines in Databricks to ingest ad platform data and ticket sales, ensuring data reliability and enabling same-day optimization. Monitored CPA, CTR, and ROI in real time; paused underperforming campaigns and reallocated budget to high-converting ad sets, reducing wasted spend by 15%. Built Tableau dashboards to provide stakeholders with daily insights into campaign performance, ticket pacing, and regional demand. Collaborated cross-functionally with marketing, event organizers, and pricing teams to optimize ticket sales strategy and contribute to a sell-out event two days ahead of schedule.

Data Analyst at HumInspAIRe Pt Ltd

February 1, 2022 - October 14, 2025

Built executive self-serve Tableau dashboards (KPIs, basket trends, channel ROI) that sped regional decision-making and reduced ad-hoc requests. Led Apriori market-basket analysis to uncover product affinities; designed a 20-store randomized A/B test that validated a ~15% lift in average basket value; partnered with ops/merch to scale to ~70% of stores. Designed and analyzed multi-channel marketing campaigns (Email/SMS/Push, Meta, Google); standardized post-campaign readouts (CTR, CVR, CPA/ROAS, lift, halo) and drove weekly spend reallocation—improving overall campaign ROI. Developed loyalty segmentation using RFM/CLV and propensity signals; launched targeted offers via CRM and app push; ran holdout/A/B tests vs. generic blasts—driving higher redemption and improved retention among high-value members. Established experiment guardrails (power checks, clean control design, match-rate disclosure) and documented a measurement playbook to improve repeatability and partner trust across t