Saraswathi Rajasekharan Ottawa
I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment.
About
I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment. I translate data into actionable strategies to reduce costs and drive cross-functional efficiency.
I thrive at turning complex data into clear insights for creative teams and executives, and I enjoy automating processes to streamline creative management and campaign workflows.
- 7 years' experience
- Joined October 2025
Skills· 10
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 4 roles
Optimized thumbnails and titles for digital video content using SEO and performance analytics. Improved CTR and engagement metrics through A/B testing and iterative creative refinement.
Lead media buying operations across multiple DSPs, driving performance through bid optimization, ad testing, and data analysis. Liaise with account managers and negotiate advertising deals with Demand-Side Platforms. Implement process automations, particularly in creative management to streamline workflow. Present performance analytics in a clear and concise manner to the creative team, as well as to the executive team for campaign, brand, and DSP performance reviews.
Optimized thumbnails and titles for digital video content using SEO and performance analytics. Improved CTR and engagement metrics through A/B testing and iterative creative refinement.
Education· 6
Certifications and awards· 6
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