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I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment. I translate data into actionable strategies to reduce costs and drive cross-functional efficiency. I thrive at turning complex data into clear insights for creative teams and executives, and I enjoy automating processes to streamline creative management and campaign workflows.…I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment. I translate data into actionable strategies to reduce costs and drive cross-functional efficiency. I thrive at turning complex data into clear insights for creative teams and executives, and I enjoy automating processes to streamline creative management and campaign workflows.

Saraswathi Rajasekharan Ottawa

Digital Marketer, Marketing Analyst, PPC Manager, +3

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I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment. I translate data into actionable strategies to reduce costs and drive cross-functional efficiency. I thrive at turning complex data into clear insights for creative teams and executives, and I enjoy automating processes to streamline creative management and campaign workflows.…I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment. I translate data into actionable strategies to reduce costs and drive cross-functional efficiency. I thrive at turning complex data into clear insights for creative teams and executives, and I enjoy automating processes to streamline creative management and campaign workflows.

Available to hire

I am a strategic and data-driven Digital Marketing Sales Analyst with 5+ years of experience in programmatic media buying, campaign optimization, performance analytics, and creative asset deployment. I translate data into actionable strategies to reduce costs and drive cross-functional efficiency.

I thrive at turning complex data into clear insights for creative teams and executives, and I enjoy automating processes to streamline creative management and campaign workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Sales Analyst at Kodify Media Canada

January 1, 2019 - Present

Lead media buying operations across multiple DSPs driving performance through bid optimization, ad testing, and data analysis. Liaise with account managers and negotiate advertising deals with Demand-Side Platforms. Implement process automations, particularly in creative management to streamline workflow. Present performance analytics in a clear and concise manner to the creative team, as well as present higher-level campaign, brand and DSP performance to the executive team.

Content Optimizer at Valnet.Inc

January 1, 2019 - October 14, 2025

Optimized thumbnails and titles for digital video content using SEO and performance analytics. Improved CTR and engagement metrics through A/B testing and iterative creative refinement.

Digital Marketing Sales Analyst at Kodify Media Canada

January 1, 2019 - Present

Lead media buying operations across multiple DSPs, driving performance through bid optimization, ad testing, and data analysis. Liaise with account managers and negotiate advertising deals with Demand-Side Platforms. Implement process automations, particularly in creative management to streamline workflow. Present performance analytics in a clear and concise manner to the creative team, as well as to the executive team for campaign, brand, and DSP performance reviews.

Content Optimizer at Valnet Inc

January 1, 2019 - October 14, 2025

Optimized thumbnails and titles for digital video content using SEO and performance analytics. Improved CTR and engagement metrics through A/B testing and iterative creative refinement.