Available to hire
Hello, I’m Ida Sevilya. I’m a digital banking and marketing professional with experience in building development scopes for new digital products, optimizing customer journeys, and driving digital channel adoption. I enjoy turning data into actionable insights and collaborating with IT and business teams to deliver measurable results.
I am fluent in Turkish and English, with an MBA and international exposure. I’m passionate about creating customer-centric solutions and continuous improvement in fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Turkish
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate
Dutch
Intermediate
Work Experience
Digital Banking Senior Expert Process Engineer at QNB Finansbank, Istanbul
March 1, 2021 - October 14, 2025Built scopes of development processes for new digital products and services; monitored and tested business processes in coordination with IT units, business teams and third parties; contributed to end-to-end management, performance monitoring and optimization of digital products via the bank's mobile app and internet banking; tracked the digital roadmap and product backlog with the strategy group and upper management; identified issues and coordinated actions with relevant lines; produced regular reports for management and shareholder teams.
Digital Banking Expert Process Engineer at QNB Finansbank, Istanbul
December 1, 2020 - October 14, 2025Followed digital technology trends, proposed and implemented new project ideas aligned with bank strategy; managed the digital roadmap and product backlog with the business development & strategy group and upper management; assessed issues arising in digital banking and coordinated with relevant lines to resolve or develop them; provided information and reports to management and shareholders.
Direct Banking Marketing Assistant Manager at QNB Finansbank, Istanbul
September 1, 2022 - October 14, 2025Set and executed strategies and marketing plans to enable customer acquisition for direct banking channels; planned campaigns to migrate customers/transactions to direct channels to reduce workload on traditional channels; supported channel development projects; designed activation campaigns and launches of new features; collaborated with teams, agencies and third parties; developed digital marketing strategies for app downloads and engagement; maintained brand image of direct banking channels; managed budgets and tracked KPIs; reported to management and required external parties.
Direct Banking Marketing Supervisor at QNB Finansbank, Istanbul
June 1, 2017 - October 14, 2025Supervised periodical and ad-hoc campaigns for activation and retention of direct banking customers; coordinated with IT, business lines and agencies for campaign execution; supported channel development projects and budget management.
Direct Banking Marketing Assistant Supervisor at QNB Finansbank, Istanbul
June 1, 2015 - October 14, 2025Assisted in designing and executing marketing campaigns for direct banking channels; supported launches of new features and promotions; liaised with teams, agencies and third parties to ensure campaign success.
Marketing Intern at ALES GROUP, Istanbul
August 1, 2013 - October 14, 2025Marketing internship focusing on campaigns and brand activities.
Digital Banking Senior Expert Process Engineer at QNB Finansbank
March 1, 2021 - October 14, 2025Built scopes of development processes for new digital products, monitored and tested business processes, and coordinated with IT units, business teams and third parties. Managed and optimized digital banking products served via mobile app and internet banking. Tracked the digital roadmap and product backlog with the strategy group and upper management; assessed product-related issues and reported to management regularly.
Digital Banking Expert Process Engineer at QNB Finansbank
December 1, 2020 - October 14, 2025Contributed to end-to-end management, performance monitoring and optimization of digital banking products; followed sector trends; proposed and implemented new project ideas aligned with bank strategies; collaborated with IT, business development and external partners.
Direct Banking Marketing Assistant Manager at QNB Finansbank
September 1, 2022 - October 14, 2025Set and executed marketing strategies to acquire customers for direct banking channels; planned campaigns to migrate customers/transactions to mobile and internet channels; collaborated with IT, business development and agencies on channel development and promotions; managed budgets and tracked KPIs.
Direct Banking Marketing Supervisor at QNB Finansbank
June 1, 2017 - October 14, 2025Led campaigns and activation plans for direct banking channels; supervised team efforts; worked with cross-functional teams to improve customer activation, retention and digital channel adoption.
Direct Banking Marketing Assistant Supervisor at QNB Finansbank
June 1, 2015 - October 14, 2025Supported direct banking marketing efforts; helped design and execute campaigns; coordinated with teams to migrate customers/transactions to direct banking channels.
Marketing Intern at ALES GROUPE
August 1, 2013 - October 14, 2025Marketing internship involving market research and campaign support in Istanbul.
Digital Banking Senior Expert Process Engineer at QNB FINANSBANK, ISTANBUL
March 1, 2021 - October 14, 2025Building scopes of the development processes for new digital products, monitoring and testing business processes in coordination with IT units, business teams and third parties; managing end-to-end digital product performance; tracking digital roadmap and product backlog; solving product issues and reporting to management.
Digital Banking Expert Process Engineer at QNB FINANSBANK, ISTANBUL
December 1, 2020 - October 14, 2025Following digital technology developments and trends; proposing and implementing new digital product ideas aligned with bank strategies; coordinating with IT and business units; reporting to management.
Direct Banking Marketing Assistant Manager at QNB FINANSBANK, ISTANBUL
September 1, 2022 - October 14, 2025Setting and executing direct banking marketing strategies; planning activities to migrate customers/transactions to digital channels; supporting channel development projects; managing budgets and reporting KPIs.
Direct Banking Marketing Supervisor at QNB FINANSBANK, ISTANBUL
June 1, 2017 - October 14, 2025Leading channel activation campaigns; designing and launching campaigns; coordinating with agencies and IT teams; ensuring customer satisfaction and operational efficiency.
Direct Banking Marketing Assistant Supervisor at QNB FINANSBANK, ISTANBUL
June 1, 2015 - October 14, 2025Assisted in marketing activities for direct channels; supported planning and executions; contributed to improving processes and channel efficiency.
Marketing Intern at ALES GROUPE, ISTANBUL
August 1, 2013 - October 14, 2025Marketing internship assisting with campaigns and market research.
Education
Modular MBA at Koç University Graduate School of Business
September 1, 2016 - July 1, 2018BSc in Chemistry at Boğaziçi University
September 1, 2008 - January 1, 2013High School Diploma at American Robert College
January 1, 2003 - January 1, 2008Modular MBA at Koç University Graduate School of Business, Istanbul
September 1, 2016 - July 1, 2018Bachelor's Degree in Chemistry at Boğaziçi University, Istanbul, Faculty of Arts & Sciences
September 1, 2008 - January 1, 2013High School Diploma at American Robert College, Istanbul
January 1, 2003 - January 1, 2008Modular MBA at Koç University Graduate School of Business, Istanbul
September 1, 2016 - July 1, 2018Chemistry Department at Boğaziçi University, Istanbul
September 1, 2008 - January 1, 2013High School at American Robert College, Istanbul
January 1, 2003 - January 1, 2008Qualifications
TOEFL IBT
January 1, 2014 - January 1, 2014ALES
January 1, 2013 - January 1, 2013Global Network Week – IE Business School, Europe at a Crossroads
October 1, 2017 - October 1, 2017Global Network Week – University of Cape Town Graduate School of Business
March 1, 2018 - March 1, 20185 years full scholarship during high school
January 1, 2003 - January 1, 2008Global Network Week: IE Business School, Madrid – Europe at a Crossroads: Complications, Implications, and the Way Forward
October 1, 2017 - October 31, 2017Global Network Week: University of Cape Town Graduate School of Business – The Political Economy of Doing Business in Africa
March 1, 2018 - March 31, 2018TOEFL iBT
January 1, 2014 - October 14, 2025ALES exam
January 1, 2013 - October 14, 2025Five years of full scholarship during high school
January 1, 2003 - January 1, 2008TOEFL IBT
January 1, 2014 - October 14, 2025ALES
January 1, 2013 - October 14, 2025Industry Experience
Financial Services, Professional Services, Software & Internet, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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