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I am Tiago Solca, a senior marketing manager with 11+ years of experience driving B2B and B2C growth across 11 markets on 5 continents, from early-stage startups to global brands. I’m fluent in six languages and specialize in go-to-market strategy, omni-channel campaigns, CRM and lifecycle marketing, e-commerce, and brand strategy across retail. I love turning data and insight into clear, measurable actions that boost revenue, brand equity and customer engagement. Currently I lead marketing initiatives at an early-stage trust-tech startup and have shaped global brands – Bata and TVS EGO Movement – across Europe and APAC. I’m passionate about building high-performance teams, collaborating with product and sales, and partnering with agencies to drive impact at scale while keeping a human-centered approach to growth.…I am Tiago Solca, a senior marketing manager with 11+ years of experience driving B2B and B2C growth across 11 markets on 5 continents, from early-stage startups to global brands. I’m fluent in six languages and specialize in go-to-market strategy, omni-channel campaigns, CRM and lifecycle marketing, e-commerce, and brand strategy across retail. I love turning data and insight into clear, measurable actions that boost revenue, brand equity and customer engagement. Currently I lead marketing initiatives at an early-stage trust-tech startup and have shaped global brands – Bata and TVS EGO Movement – across Europe and APAC. I’m passionate about building high-performance teams, collaborating with product and sales, and partnering with agencies to drive impact at scale while keeping a human-centered approach to growth.

Tiago Solca

Marketer, Growth Marketer, Marketing Strategist, +3

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I am Tiago Solca, a senior marketing manager with 11+ years of experience driving B2B and B2C growth across 11 markets on 5 continents, from early-stage startups to global brands. I’m fluent in six languages and specialize in go-to-market strategy, omni-channel campaigns, CRM and lifecycle marketing, e-commerce, and brand strategy across retail. I love turning data and insight into clear, measurable actions that boost revenue, brand equity and customer engagement. Currently I lead marketing initiatives at an early-stage trust-tech startup and have shaped global brands – Bata and TVS EGO Movement – across Europe and APAC. I’m passionate about building high-performance teams, collaborating with product and sales, and partnering with agencies to drive impact at scale while keeping a human-centered approach to growth.…I am Tiago Solca, a senior marketing manager with 11+ years of experience driving B2B and B2C growth across 11 markets on 5 continents, from early-stage startups to global brands. I’m fluent in six languages and specialize in go-to-market strategy, omni-channel campaigns, CRM and lifecycle marketing, e-commerce, and brand strategy across retail. I love turning data and insight into clear, measurable actions that boost revenue, brand equity and customer engagement. Currently I lead marketing initiatives at an early-stage trust-tech startup and have shaped global brands – Bata and TVS EGO Movement – across Europe and APAC. I’m passionate about building high-performance teams, collaborating with product and sales, and partnering with agencies to drive impact at scale while keeping a human-centered approach to growth.

Available to hire

I am Tiago Solca, a senior marketing manager with 11+ years of experience driving B2B and B2C growth across 11 markets on 5 continents, from early-stage startups to global brands. I’m fluent in six languages and specialize in go-to-market strategy, omni-channel campaigns, CRM and lifecycle marketing, e-commerce, and brand strategy across retail. I love turning data and insight into clear, measurable actions that boost revenue, brand equity and customer engagement.

Currently I lead marketing initiatives at an early-stage trust-tech startup and have shaped global brands – Bata and TVS EGO Movement – across Europe and APAC. I’m passionate about building high-performance teams, collaborating with product and sales, and partnering with agencies to drive impact at scale while keeping a human-centered approach to growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

German

Fluent

Italian

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Manager, Brand Strategy – Smart Buildings at Johnson Controls

December 31, 2025 - October 14, 2025

Defined unified brand architecture and clarified category positioning for Smart Buildings. Led global go-to-market foundations, governance, and KPI framework; orchestrated cross-functional campaigns and activation calendars.

Marketing Manager at TVS Motor Company (Ego Movement)

December 31, 2025 - October 14, 2025

Led B2B & B2C growth: go-to-market, e-commerce, performance marketing, retail activation, PR, events, and pipeline. Expanded into 6 markets (IT, FR, UK, CZ, HR, HU); increased international revenue YoY through targeted GTM strategies and stakeholder alignment. Defined unified brand architecture for Smart Buildings, orchestrated global campaign framework and FY25 activation calendar across EMEA, NA, and APAC. Built governance with regional KPIs, launched AI-powered content automation, and accelerated ROI. Rolled out end-to-end marketing automation, partnerships, and influencer programs; coordinated PR, content strategy, and social campaigns.

Head of Marketing at AuthentiKate

January 1, 2024 - Present

Lead the full marketing mandate for an early-stage trust-tech startup: defined go-to-market strategy, ICPs and pricing for regulated services; crafted brand positioning, messaging architecture, and a new website; developed sales collateral and investor pitch decks; drove product marketing, CRM lifecycle programs, e-commerce and omni-channel campaigns; built the marketing function from zero and delivered initial results within 90 days.

Marketing Manager at EGO Movement (TVS Motor Company)

January 1, 2022 - December 31, 2025

Owned B2B and B2C marketing across Switzerland and Europe for the Swiss e-mobility brand; led go-to-market, e-commerce, retail activation, PR and performance media; grew international revenue 35% YoY by expanding into six countries (Italy, France, UK, Czech Republic, Croatia, Hungary); managed store network marketing, traffic generation, promotions, merchandising and local campaigns; built B2B channels via affiliate and partnerships; led events, expos and experiential marketing; activated PR, content and KOLs; introduced AI content automation tools; aligned campaigns with global calendars and cross-market execution.

APAC Marketing Manager at Bata Group

December 31, 2019 - October 14, 2025

Led APAC brand strategy and go-to-market across 9 markets. Executed 360° campaigns, events, PR, and retail activations; built regional calendar and partnerships; contributed to revenue growth through localized, data-driven activation.

Marketing Advisor at Bata Group

December 31, 2018 - October 14, 2025

Directed Indonesian market marketing with go-to-market, pricing, promotions, and channel strategies. Drove 360° campaigns, retailer engagement, and performance metrics to support regional growth.

Global Brand Manager at Bata Group

December 31, 2018 - October 14, 2025

Built global brand architecture and 360° go-to-market campaigns across 70+ markets. Established integrated GTM platform (TV, OOH, digital, retail, CRM), and governance with KPIs. Led regional go-to-market alignment, agency onboarding, and partner ecosystems; orchestrated multi-market campaigns and CRM-driven insights to optimize media mix and ROI across EMEA, NA, and APAC.

Marketing Manager APAC at Bata Group (APAC)

January 1, 2018 - December 31, 2019

Led APAC go-to-market, B2B and B2C marketing across APAC markets; defined pricing and partner channel programs; built CRM and lifecycle marketing; launched promotions across e-commerce and retail; collaborated on product launches and influencer activities; formed integrated marketing plans with local agencies and partners.

Global Brand Manager at Bata Group

January 1, 2015 - December 31, 2018

Built global brand positioning and 360-degree communication for Bata across 70+ countries; defined brand architecture, guidelines and governance; launched an integrated global platform across TV, OOH, print, digital and retail; led flagship events and global PR; drove market activation and internal awards; led APAC CRM and segmentation, data, lifecycle and loyalty programs, achieving CRM targets and earning industry recognition.

Marketing Manager APAC at Bata Group

January 1, 2014 - December 31, 2015

Directed APAC marketing for Bata Group: B2B and B2C marketing across APAC; e-commerce, retail promotions, CRM and loyalty, and product launches with key opinion leaders; aligned activities with the global calendar and drove regional growth.

Restaurant Manager at Various Luxury Hotels

January 1, 2002 - December 31, 2012

Progressed through roles in five-star hotels across seven countries; ultimately served as Restaurant Manager in New Delhi; oversaw operations, guest experience and service quality, contributing to recognition such as a Best Dining Destination award in 2010.