Available to hire
Marketing professional with 11+ years of global experience across 11 markets on 5 continents. Fluent in 6 languages (EN, FR, DE, IT, ES, PT)
Expert in B2C and B2B marketing, integrating brand positioning, go-to-market strategy, and product launches with data-driven execution to deliver measurable business impact.
Proven track record in retail, publishing, and luxury hospitality, working at global and regional levels.
Partnered with C-level executives for stakeholder management, cross-
functional collaboration, and revenue growth.
Experience Level
Expert
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Language
English
Fluent
French
Fluent
German
Advanced
Italian
Fluent
Spanish; Castilian
Advanced
Portuguese
Fluent
Work Experience
Marketing Manager at TVS Motor Company (Ego Movement)
December 31, 2025 - October 14, 2025Led B2B & B2C growth: go-to-market, e-commerce, performance marketing, retail activation, PR, events, and pipeline. Expanded into 6 markets (IT, FR, UK, CZ, HR, HU); increased international revenue YoY through targeted GTM strategies and stakeholder alignment. Defined unified brand architecture for Smart Buildings, orchestrated global campaign framework and FY25 activation calendar across EMEA, NA, and APAC. Built governance with regional KPIs, launched AI-powered content automation, and accelerated ROI. Rolled out end-to-end marketing automation, partnerships, and influencer programs; coordinated PR, content strategy, and social campaigns.
Global Brand Manager at Bata Group
December 31, 2018 - October 14, 2025Built global brand architecture and 360° go-to-market campaigns across 70+ markets. Established integrated GTM platform (TV, OOH, digital, retail, CRM), and governance with KPIs. Led regional go-to-market alignment, agency onboarding, and partner ecosystems; orchestrated multi-market campaigns and CRM-driven insights to optimize media mix and ROI across EMEA, NA, and APAC.
APAC Marketing Manager at Bata Group
December 31, 2019 - October 14, 2025Led APAC brand strategy and go-to-market across 9 markets. Executed 360° campaigns, events, PR, and retail activations; built regional calendar and partnerships; contributed to revenue growth through localized, data-driven activation.
Marketing Advisor at Bata Group
December 31, 2018 - October 14, 2025Directed Indonesian market marketing with go-to-market, pricing, promotions, and channel strategies. Drove 360° campaigns, retailer engagement, and performance metrics to support regional growth.
Manager, Brand Strategy – Smart Buildings at Johnson Controls
December 31, 2025 - October 14, 2025Defined unified brand architecture and clarified category positioning for Smart Buildings. Led global go-to-market foundations, governance, and KPI framework; orchestrated cross-functional campaigns and activation calendars.
Education
Bachelor of Business Administration, Major in Marketing at Swiss Business School, Zurich, CH
January 1, 2010 - December 31, 2012Bachelor in Hospitality Management at SS A Hotel Management School, Bellinzona, CH
January 1, 2006 - December 31, 2009Qualifications
Bachelor of Business Administration, Major in Marketing
January 1, 2010 - December 31, 2012Bachelor in Hospitality Management
January 1, 2006 - December 31, 2009Industry Experience
Retail, Media & Entertainment, Travel & Hospitality
Experience Level
Expert
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