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Carolina Lacalle

Available to hire

Graphic Designer and Visual Branding Specialist with 13+ years of experience creating high-impact visual assets for fashion, lifestyle and consumer product brands.

About

Graphic Designer and Visual Branding Specialist with 13+ years of experience creating high-impact visual assets for fashion, lifestyle and consumer product brands. Strong background in social media content design, campaign visuals, and branded communication pieces.

I also specialize in textile graphics, packaging, e-commerce image editing, product mockups, catalogs, and production-ready artwork—bringing creative direction and production knowledge together to deliver polished, brand-aligned visuals across digital, print and product touchpoints.

  • 14 years' experience
  • Joined October 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Retail
  • Manufacturing
  • Professional Services
  • Media & Entertainment
  • Other
  • Wholesale & Distribution
  • Consumer Goods
  • Education

More experts in Vicente Lopez, Argentina

Work experience· 34 roles

Fashion Design Consulting & Brand Development · Self-employedJul 2024 – Present · 2 yrs 5 mos

Brand development and supplier coordination for Argentina and Far East; follow-up of production stages; active participation in photo shoots; sales catalogs; ERP analysis (GACI).

Production Manager · Luz de MarJul 2024 – Oct 2025 · 1 yr 4 mos

Samples follow up & control for production. Production tracking for local and international suppliers. Fitting meetings. Technical drawing and tech pack developments (Spanish and English). Fabric & trims purchase orders. Quality control specialist.

Fashion Design Consulting & Production Techniques - Brand Development · Independent / FreelanceJul 2024 – Present · 2 yrs 5 mos

Argentina and Far East suppliers. Follow-up of production stages (prototype, print approval, sampling). Active participation in photo shooting campaigns for sales catalogues. Collection presentations at sales meetings. Wholesale follow-up and analysis with GACI system (ERP).

Fashion Design ConsultantJul 2024 – Present · 2 yrs 5 mos
Fashion Design Consulting & Production Techniques / Brand Development · Self-employed / Brand DevelopmentMar 2024 – Oct 2025 · 1 yr 8 mos
Fashion Design Consulting & Brand Development · Self-employedMar 2024 – Oct 2025 · 1 yr 8 mos
Fashion Design Consulting & Production Techniques - Brand Development · Independent / FreelanceMar 2024 – Oct 2025 · 1 yr 8 mos
Fashion Design ConsultantMar 2024 – Oct 2025 · 1 yr 8 mos

Education· 21

Creative Entrepreneurship · University of Buenos Aires (FADU)2006 – 2011
Fashion Design · University of Palermo2016 – 2017
Advanced High School Diploma (Natural Science) · St. Luke’s College2005
Creative Entrepreneurship · University of Buenos Aires (FADU)2006 – 2011

Certifications and awards· 7

Cost analysis for sustainable business2030 – 2025
Competitive market analysis2030 – 2025
Image brand development2030 – 2025
Sales analysis2030 – 2025

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