Available to hire
Graphic Designer and Visual Branding Specialist with 13+ years of experience creating high-impact visual assets for fashion, lifestyle and consumer product brands. Strong background in social media content design, campaign visuals, and branded communication pieces.
I also specialize in textile graphics, packaging, e-commerce image editing, product mockups, catalogs, and production-ready artwork—bringing creative direction and production knowledge together to deliver polished, brand-aligned visuals across digital, print and product touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Fashion Design Consulting & Brand Development at Self-employed
July 1, 2024 - PresentBrand development and supplier coordination for Argentina and Far East; follow-up of production stages; active participation in photo shoots; sales catalogs; ERP analysis (GACI).
Production Manager at Luz de Mar
July 1, 2024 - October 14, 2025Samples follow up & control for production. Production tracking for local and international suppliers. Fitting meetings. Technical drawing and tech pack developments (Spanish and English). Fabric & trims purchase orders. Quality control specialist.
Fashion Design Consulting & Production Techniques - Brand Development at Independent / Freelance
July 1, 2024 - PresentArgentina and Far East suppliers. Follow-up of production stages (prototype, print approval, sampling). Active participation in photo shooting campaigns for sales catalogues. Collection presentations at sales meetings. Wholesale follow-up and analysis with GACI system (ERP).
Fashion Design Consultant
July 1, 2024 - PresentBrand development; Argentina and Far East suppliers; follow-up of production stages (prototype, print approval, sampling); active participation in photo shoots; collection presentations; wholesale follow-up and ERP analysis (GACI).
Fashion Design Consulting & Production Techniques / Brand Development at Self-employed / Brand Development
March 31, 2024 - October 14, 2025Follow-up of production stages (prototype, print approval, sampling); active participation in photo shooting campaigns for sales catalogs; collection presentations at sales meetings; wholesale follow-up and ERP-based sales analysis (GACI).
Fashion Design Consulting & Brand Development at Self-employed
March 1, 2024 - October 14, 2025Brand development: Argentina and Far East suppliers. Follow-up of production stages (prototype, print approval, sampling) and active participation in photo shooting campaigns for sales catalogs. Collection presentations at Sales meetings. Wholesale follow-up and analysis with ERP system (GACI).
Fashion Design Consulting & Production Techniques - Brand Development at Independent / Freelance
March 1, 2024 - October 14, 2025Brand development; Follow-up of production stages (prototype, print approval, sampling) and active participation in photo shooting campaigns for sales catalogues. Collection presentations at sales meetings. Wholesale follow-up and analysis with GACI system (ERP).
Fashion Design Consultant
March 1, 2024 - October 14, 2025Fashion design consulting; production techniques; brand development; follow-up of production stages (prototype, print approval, sampling); active participation in photo shoots for sales catalogues; collection presentations at sales meetings; wholesale follow-up and ERP analysis (GACI).
Clothing Designer at Town Connection S.A. / Town Connection S.R.L.
March 31, 2018 - October 14, 2025Clothing designer with 10+ years of experience in product management, design and production strategic planning; Fashion collection planning and development; Pattern development, cut & sew; Brand branding; Social media content planning and design; Active participation in photo shooting campaigns and product development.
Chief Product Department at Town Connection S.A.
March 31, 2018 - October 14, 2025Fashion collection planning and development; pattern development, cut & sew; vintage clothing recycling and customization; social media content planning and design; active participation in photo shoots and product development; branding design for multiple product lines (O'Neill, Dekline, Fallen & Airwalk).
Chief Product Department / Clothing Designer at Town Connection S.A.
March 31, 2018 - October 14, 2025Fashion collection planning and development; trend research and adaptation for local market; product design and development; branding for multiple product lines; supplier management (local and Far East); quotations, purchase orders; textiles and trims selection; tech drawing; prints and branding; social media content creation; photo shoot participation.
Creative Director / Fashion Designer at Carolina Lacalle
March 1, 2018 - PresentFashion collection planning and development. Pattern development, cut & sew. Vintage clothing recycling and customization. Communication in social media, feed planning and content design. Active participation in photo shooting campaigns and product.
Clothing Designer / Chief Product Department at Town Connection S.A. (Trademark licenses in Argentina)
March 1, 2018 - October 14, 2025Fashion collection planning and development based on yearly business plan and historical sales analysis. Trend research and adaptation for local market requirements. Product design and development. Branding design for several product lines (O'Neill, Dekline, Fallen & Airwalk). Management of local and international suppliers (Far East). Quotation and purchase order negotiation and placement. Selection and purchase of textiles and trims. Trend research adapted to local brand market requirements. Fashion collection planning based on clients’ needs. Technical drawing. Graphic design prints (arts, full prints & typography). Color card, fabric & construction details proposal. Logo & branding design. Feed and content design for social media. Photo editing & mock ups.
Production Manager at Luz de Mar
March 1, 2018 - PresentSamples follow up & control for production. Production tracking for local and international suppliers. Fitting meetings. Technical drawing and tech pack developments (Spanish and English). Fabric & trims purchase orders. Quality control specialist.
Production Manager at Luz de Mar
March 1, 2018 - PresentSamples follow up and production control; production tracking with local and international suppliers; fitting meetings; technical drawing and tech packs (Spanish and English); fabric and trims purchase orders; quality control.
Clothing Designer at Town Connection S.A. (Trademark licenses in Argentina)
March 1, 2018 - October 14, 2025Fashion collection planning and development; trend research; product design and development; branding for multiple lines; management of local and international suppliers; quotations, purchase orders, textiles & trims selection; measure tables; tech drawings; branding design; social media content design; photo shoots and catalog involvement.
Production Manager at Luz de Mar
March 1, 2018 - PresentSamples follow-up and production control; production tracking with local and international suppliers; fittings; technical drawing and tech packs (Spanish & English); fabric & trims PO management; quality control.
Graphic Designer & Social Media Content Designer (Freelance)
January 1, 2018 - January 1, 2023Created branded content systems for fashion and lifestyle clients, including Instagram posts, stories, reels cover, feed layouts, campaign pieces and promotional visuals. Designed logos, typographic artworks, illustrations, textile graphics, visual identity assets and presentation materials adapted to each client's aesthetic, audience and commercial goals. Retouched e-commerce and product photography, improving image quality, visual consistency and online product presentation. Developed moodboards, color palettes, trend research and graphic directions that helped clients define stronger visual positioning and more coherent collection stories.
Graphic Designer & Visual Production Lead at LUZ DE MAR
January 1, 2018 - PresentDesigned seasonal visual assets across digital, print and product, including social media posts, stories, reels covers, textile prints, placement graphics, labels, packaging, e-commerce imagery and product mockups. Strengthened brand consistency across collections by aligning graphics, trims, packaging, labels, product presentation and digital communication under one cohesive visual direction. Developed production-ready artwork with precise scale, placement, color direction and supplier-friendly specifications, reducing ambiguity with national and international production partners. Edited product photos and built polished mockups and presentation materials to support internal approvals, e-commerce communication and collection launches.
Freelance Fashion Designer & Consultant at Independent
January 1, 2018 - January 1, 2023Designed capsule collections for independent apparel brands, developing cohesive product concepts, color palettes, silhouettes, and graphics based on customer and trend insights. Produced production-ready packages including technical flats, tech packs, BOMs, artwork specifications, trims, labels, and packaging. Advised startups on assortment structure, product development, supplier coordination, and visual identity. Developed product mockups, catalog assets, and e-commerce visuals to support merchandising and collection launches.
Apparel Designer & Technical Product Manager at Luz de Mar
January 1, 2018 - PresentLed end-to-end womenswear/loungewear/streetwear product development, translating trend and brand insights into commercially viable designs. Built technical documentation and followed up with suppliers to reduce prototype corrections and production errors by ~30%. Coordinated LATAM and Far East suppliers across sampling, approvals, quality control, and bulk production while protecting fit, design intent, and production feasibility. Created prints, embroideries, trims, labels, and packaging to reinforce collection identity, and managed tech packs/BOMs, fittings, and production readiness.
Apparel Designer & Technical Product Manager at Carolina La Calle
January 1, 2018 - December 31, 2023Led Head of Product Department; oversaw licensed brands (O’Neill, Fallen, Airwalk, DeKline); conducted trend research and mood boards; defined color palettes; created the brand’s first pajama line and expanded into loungewear and streetwear; led end-to-end product development (design, tech packs, sampling, fittings); developed tech packs and BOMs for local and Far East suppliers (English/Spanish); oversaw production, supplier management, and quality control; achieved significant reductions in prototype corrections and production errors (approx. 30%); designed capsule collections, trims, packaging, and prints for independent brands; provided creative/technical consulting for apparel startups; managed seasonal collection planning, trend analysis, and product design; coordinated communications with Far East suppliers, negotiated costs, and secured approvals; performed sales/stock analyses for seasonal planning and replenishment; supported photo campaigns and sales presentations; provi
Product Assistant at Mimo & Co.
September 30, 2013 - October 14, 2025Weekly meetings with Design team, Trim Department and model developers for the Boy's product line. Active participation in the development of Denim line for Boys.
Product Assistant at Town Connection S.R.L. (O’Neill license in Argentina)
September 30, 2013 - October 14, 2025Chief Trim Department; follow-up and development with suppliers; design and product development.
Product Assistant at Town Connection S.R.L. (O’Neill license in Argentina)
September 1, 2013 - October 14, 2025Chief Trim Department. Follow-up and development with suppliers. Design and product development.
Product Assistant at Mimo & Co.
September 1, 2013 - October 14, 2025Weekly meetings with design team, Trim Department and model developers for the Boys' product line. Active participation in the development of the Denim line for Boys.
Product Assistant at Town Connection S.R.L. (O’Neill license in Argentina)
September 1, 2013 - October 14, 2025Follow-up and development with suppliers; design and product development.
Chief Trim Department at Town Connection S.R.L. (O’Neill license in Argentina)
May 31, 2013 - October 14, 2025Follow-up and development with suppliers. Design and product development.
Product Assistant at Town Connection S.R.L.
May 31, 2013 - October 14, 2025Follow-up and development with suppliers; design and product development.
Product Assistant at Town Connection S.R.L. (O’Neill license in Argentina)
May 1, 2013 - October 14, 2025Chief Trim Department; follow-up and development with suppliers; design and product development.
Product & Visual Branding Lead at Town Connection / O'NEILL / AIRWALK / FALLEN
January 1, 2013 - January 1, 2018Led multi-brand visual development for surf, skate and streetwear collections, maintaining strong identity across apparel graphics, catalogs, campaign assets and product presentations. Designed logos, product graphics, catalog pages, collection boards and branded visual materials for licensed fashion and lifestyle brands. Directed and coordinated photo productions and campaign materials, ensuring cohesive art direction from concept to final assets. Managed creative workflows with internal teams, suppliers and external partners, improving execution, deadline control and visual consistency across multiple product lines.
Head of Product / Apparel Designer (Licensed brands: O'Neill, Fallen, Airwalk, Dekline) at Town Connection S.A.
January 1, 2012 - January 1, 2018Led seasonal product direction and collection planning for four licensed brands, translating global identities into commercially relevant menswear, womenswear, and boyswear ranges for the local market. Used sales, stock, and market analysis to shape assortment architecture, product mix, replenishment, and seasonal priorities. Managed the full product lifecycle with Far East suppliers including design briefs, technical specifications, costing, negotiation, sampling, fittings, and approvals. Developed apparel graphics, trims, packaging, and sales presentation materials aligned with brand guidelines and target customer expectations.
Head of Product / Apparel Designer at Town Connection S.A.
January 1, 2012 - January 1, 2018Directed seasonal product planning for four licensed brands (O'Neill, Fallen, Airwalk, Dekline), adapting global identities into relevant menswear, womenswear, and boyswear ranges for the local market. Used sales, stock, and market analysis to shape assortment architecture, product mix, replenishment, and seasonal priorities. Managed full product lifecycle with Far East suppliers: design briefs, technical specifications, costing/negotiation, sampling, fittings, and approvals. Developed apparel graphics, trims, packaging, and sales presentation materials aligned with brand guidelines and target customer expectations.
Apparel Designer & Technical Designer at Carolina La Calle
January 1, 2012 - December 31, 2018Led trend research, mood boards, and color palette development; oversaw end-to-end product development including design, tech packs, sampling, and fittings; developed tech packs and BOMs for local and Far East suppliers (English/Spanish); currently managed production, supplier relationships, and quality control; achieved approximately 30% reduction in prototype corrections and production errors; designed capsule collections, trims, packaging, and prints for independent brands; provided creative and technical consulting for apparel startups; directed collection planning, trend analysis, and product design; managed supplier communications (LATAM & Far East), cost negotiations, and approvals; conducted seasonal sales analysis and replenishment; created artworks, trims, and packaging aligned with brand identity; supported photo campaigns and sales presentations.
Education
Creative Entrepreneurship at University of Buenos Aires (FADU)
January 1, 2006 - December 31, 2011Fashion Design at University of Palermo
January 1, 2016 - December 31, 2017Advanced High School Diploma (Natural Science) at St. Luke’s College
January 1, 2005 - December 31, 2005Creative Entrepreneurship at University of Buenos Aires (FADU)
January 1, 2006 - January 1, 2011 at University of Palermo
January 1, 2016 - January 1, 2017Creative Entrepreneurship at University of Buenos Aires (FADU)
January 1, 2006 - December 31, 2011 at University of Palermo
January 1, 2016 - December 31, 2017Creative Entrepreneurship at University of Buenos Aires (FADU)
January 1, 2006 - January 1, 2011Fashion Design at University of Palermo
January 1, 2016 - January 1, 2017Bachelor’s Degree in Fashion Design at University of Buenos Aires
January 1, 2006 - December 31, 2011Visual Innovation with AI in Fashion at NEB Studio
October 1, 2025 - March 3, 2026Bachelor's Degree in Fashion Design at University of Buenos Aires
January 1, 2006 - January 1, 2011Visual Innovation with AI in Fashion at NEB Studio
October 1, 2025 - July 17, 2026Bachelor's Degree in Fashion Design at University of Buenos Aires
January 1, 2006 - January 1, 2011Visual Innovation with AI in Fashion at NEB Studio
October 1, 2025 - July 17, 2026Bachelor's Degree in Fashion Design at University of Buenos Aires
January 1, 2006 - January 1, 2011Visual Innovation with AI in Fashion at NEB Studio
October 1, 2025 - July 17, 2026Fashion Design at University of Buenos Aires (UBA)
January 1, 2006 - January 1, 2011Graphic Design - Adobe Illustrator & Photoshop at Coderhouse
January 1, 2025 - January 1, 2025Community Manager at Coderhouse
January 1, 2025 - January 1, 2025Creative Entrepreneurs Program at Universidad de Palermo
January 1, 2016 - January 1, 2017Qualifications
Cost analysis for sustainable business
January 11, 2030 - October 14, 2025Competitive market analysis
January 11, 2030 - October 14, 2025Image brand development
January 11, 2030 - October 14, 2025Sales analysis
January 11, 2030 - October 14, 2025Graphic Design - Adobe Illustrator & Photoshop
January 1, 2025 - August 6, 2026Community Manager
January 1, 2025 - August 6, 2026Creative Entrepreneurs Program
January 1, 2016 - January 1, 2017Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Other, Wholesale & Distribution, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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