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Hi there, I’m Edward Kopkas, a digital media, marketing and experience professional. I’m driven by curiosity, always asking questions, testing new approaches, and optimising online experiences to understand why people buy and how to improve business outcomes. I’ve led multi-disciplinary teams across aged care, higher education, property, consumer tech, telco/retail, finance/insurance and travel, delivering strong performance, building lasting client partnerships, and turning data into actionable strategies that move the needle.…Hi there, I’m Edward Kopkas, a digital media, marketing and experience professional. I’m driven by curiosity, always asking questions, testing new approaches, and optimising online experiences to understand why people buy and how to improve business outcomes. I’ve led multi-disciplinary teams across aged care, higher education, property, consumer tech, telco/retail, finance/insurance and travel, delivering strong performance, building lasting client partnerships, and turning data into actionable strategies that move the needle.

Edward Kopkas

Creative Director, Designer, Product Designer, +7

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Hi there, I’m Edward Kopkas, a digital media, marketing and experience professional. I’m driven by curiosity, always asking questions, testing new approaches, and optimising online experiences to understand why people buy and how to improve business outcomes. I’ve led multi-disciplinary teams across aged care, higher education, property, consumer tech, telco/retail, finance/insurance and travel, delivering strong performance, building lasting client partnerships, and turning data into actionable strategies that move the needle.…Hi there, I’m Edward Kopkas, a digital media, marketing and experience professional. I’m driven by curiosity, always asking questions, testing new approaches, and optimising online experiences to understand why people buy and how to improve business outcomes. I’ve led multi-disciplinary teams across aged care, higher education, property, consumer tech, telco/retail, finance/insurance and travel, delivering strong performance, building lasting client partnerships, and turning data into actionable strategies that move the needle.

Available to hire

Hi there, I’m Edward Kopkas, a digital media, marketing and experience professional. I’m driven by curiosity, always asking questions, testing new approaches, and optimising online experiences to understand why people buy and how to improve business outcomes.

I’ve led multi-disciplinary teams across aged care, higher education, property, consumer tech, telco/retail, finance/insurance and travel, delivering strong performance, building lasting client partnerships, and turning data into actionable strategies that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing - eCommerce at Hip Vital Pty Ltd

August 1, 2024 - Present

Role focused on Revenue and New Customer growth, media channel performance/efficiency, innovation and media channel expansion, customer journey enhancement and conversion. Managing both Digital agencies (Google/Meta) and Platforms directly (MSFT Ads/Bing, Nexxen - Prog, Retail - Criteo/Amazon, Affiliates) and overseeing Marketing Automation (Klaviyo).

Digital Director at CHEP Media, Clemenger Group

July 1, 2024 - October 14, 2025

Led a team of 3; monthly digital campaigns exceeding 2M across Google Ads, YouTube, Meta, TikTok, Twitch, Spotify, Vevo, Reddit, X. Developed Audience Strategy with eCommerce team across Cold, Warm, Hot segments to project QV’s and drive sales targets. Strong client relationships delivering the highest ever quarterly TRR score for the agency.

Digital Marketing Manager at Catholic Healthcare

August 1, 2023 - October 14, 2025

Managed two digital specialists; drove qualified leads and improved digital experience for an aged care/non-profit. Hands-on digital campaign management across Paid Search & Social, reengineered media/email automation tracking, CRM alignment, and form data capture to improve conversion and sales staff efficiency. Ongoing UX/content optimization, SEO content, and CRO initiatives.

Media Specialist/SEO Manager at University of NSW (UNSW), Sydney

May 1, 2022 - October 14, 2025

Managed strategic planning, implementation, optimization and technical support for paid media across AU, China, India, and ASEAN; SEO/CRO; migration of Drupal sites to Adobe; technical tagging via GTM; agency management and contractual governance; contributor to digital strategy and Adobe personalization.

Head of Media at Metropolis, Sydney

December 31, 2019 - October 14, 2025

Responsible for all media operations and business development at a property/construction specialist agency. Managed a team of 8 across NSW/VIC; led new business, client lead generation, and digital campaign management (Search/SEM, Social, Programmatic, Email, Video, Mobile, Affiliates). Introduced Datorama for reporting efficiency and implemented lead-scoring for Colliers.

Digital Campaign Manager / Account Manager / Digital Strategist at Starcom / Mediavest

December 31, 2015 - October 14, 2025

Early career foundation across Suncorp and other major clients; hands-on planning and execution across digital channels, including programmatic, search, social, and email; progressed to senior leadership within the team.

Digital Marketing - eCommerce at Rose - Hip Vital Pty Ltd

August 1, 2024 - Present

Responsible for revenue and new customer growth, media channel performance/efficiency, innovation and media channel expansion, and customer journey enhancement to improve conversion. Managed both digital agencies (Google/Meta) and platforms directly (MSFT Ads/Bing, Nexxen - Prog, Retail - Criteo/Amazon, Affiliates) and oversaw the marketing automation channel (Klaviyo).

Digital Director at CHEP Media, Clemenger Group, Sydney

July 1, 2024 - October 14, 2025

Led a 3-person digital team delivering monthly campaigns exceeding 2M spend across Google Ads, YouTube, Meta, TikTok, Twitch, Spotify, Vevo, Reddit, X. Developed audience strategy with ecommerce to target cold, warm and hot segments aligned to sales targets. Built strong client relationships, delivering the highest ever quarterly TRR score for the agency.

Digital Marketing Manager at Catholic Healthcare, Sydney

August 1, 2023 - October 14, 2025

Led two digital specialists; drove qualified leads and improved the digital experience. Hands-on management across Paid Search & Social; reengineered media/email automation tracking, CRM alignment, and form data collection to enable better data capture and sales staff efficiency. Ongoing content page development, UX/UI improvements and SEO on Optimizely; CRO: heatmaps, surveys and technical SEO to improve on-site journey.

Media Specialist/SEO Manager at University of NSW (UNSW), Sydney

May 1, 2022 - October 14, 2025

Managed strategic planning, implementation, optimisation and technical support for paid media across AU, China, India, ASEAN; supported Future Student Marketing with insights and media planning. Campaign management across Google Search, Meta, LinkedIn; SEO/CRO for Drupal→Adobe migration; agency management and MarTech tagging in GTM/Launch; contributed to UNSW digital strategy and Adobe personalization.

Head of Media at Metropolis

January 1, 2019 - October 14, 2025

Responsible for all media operations and business development at a property/construction specialist agency. Led a team of 8 across NSW/VIC; drove new business; managed digital campaigns across Search/SEM/PPC, Social, Programmatic Display, Email, Video, Mobile, Affiliates. Introduced Datorama for reporting efficiency, implemented lead-scoring for Colliers, and achieved revenue growth targets; recognized by Google Premier Partnership.

Digital Media Account Manager/ Campaign Manager/ Digital Strategist at Starcom / Mediavest

January 1, 2015 - October 14, 2025

Hands-on campaign management for top Australian clients across Suncorp brands (GIO, AAMI, Bingle) with dynamic creative development and internal programmatic trading. Collaborated with Accordant on dynamic ad units, managed Suncorp EDM lead-gen, and executed sponsorships and cross-channel activations (Optus/Virgin Mobile, AU Open sponsorships). Implemented Google Tag Manager and established robust tracking; led transition projects and cross-agency collaboration.

Digital Marketing - eCommerce at Hip Vital Pty Ltd

August 1, 2024 - Present

Role focusing on Revenue and New Customer growth; manage digital agencies (Google/Meta) and platforms directly (MSFT Ads/Bing, Nexxen - Prog, Retail - Criteo/Amazon, Affiliates) and oversee Marketing Automation channel (Klaviyo).

Digital Director at CHEP Media, Clemenger Group

July 31, 2024 - October 14, 2025

Led a team of 3; monthly digital campaigns exceeding 2M p/m across Google Ads, YouTube, Meta, TikTok, Twitch, Spotify, Vevo, Reddit, X. Developed Audience Strategy with eCommerce team and delivered the highest ever quarterly TRR score for the agency.

Digital Marketing Manager at Catholic Healthcare

August 31, 2023 - October 14, 2025

Managed two digital specialists; led digital campaigns across Paid Search & Social; improved data, analytics and tracking; reengineered media/email automation parameters and CRM data alignment to improve lead quality, sales touchpoints and conversions; UX/content improvements; SEO; CRO.

Media Specialist/SEO Manager at University of NSW (UNSW)

May 31, 2022 - October 14, 2025

Managed strategic planning, implementation, optimization and technical support for paid media across AU, China, India, ASEAN; SEO/CRO; migration from Drupal to Adobe; agency management; Martech tagging and analytics hygiene; contributed to digital strategy and personalization approach.

Head of Media at Metropolis

December 31, 2019 - October 14, 2025

Responsible for all media operations and business development; managed a team of 8; new business development and client acquisition; digital campaign management; operational innovations (Datorama) and client innovation; revenue growth targets achieved.

Digital Media Account Manager / Campaign Manager / Digital Strategist at Starcom / Mediavest

December 31, 2015 - October 14, 2025

Hands-on digital campaign management across Search/SEM, Social, Programmatic Display, Email and Video; led campaign planning, execution, A/B testing, optimization and reporting; contributed to Suncorp and other major clients; built dynamic creative and CRM initiatives; established tagging and analytics hygiene.

Digital Marketing - eCommerce at Rose-Hip Vital Pty Ltd

August 1, 2024 - Present

Responsible for Revenue and New Customer growth, media channel performance/efficiency, innovation and expansion, and customer journey optimisation. Manages both digital agencies (Google/Meta) and platforms (MSFT Ads/Bing, Nexxen-Prog, Retail-Criteo/Amazon, Affiliates) and oversees marketing automation (Klavio).

Digital Director at CHEP Media, Clemenger Group, Sydney

July 31, 2024 - October 14, 2025

Led a team of 3 delivering ongoing monthly digital campaigns exceeding 2M p/m across Google Ads, YouTube, Meta, TikTok, Twitch, Spotify, Vevo, Reddit, X. Developed an audience strategy with the ecommerce team across cold/warm/hot segments to project QVs and meet sales targets; built strong client relationships and delivered the agency’s highest quarterly TRR score.

Digital Marketing Manager at Catholic Healthcare

August 31, 2023 - October 14, 2025

Led two digital specialists to drive qualified leads and enhance the digital experience for an aged care/not-for-profit. Reengineered media/email automation tracking, aligned Form data collection in CRM, improved data capture and lead comprehension, and improved conversion and sales team efficiency. Led on-site UX/UI improvements and SEO content optimization, CRO initiatives, and technical SEO to improve the patient/family journey; achieved +14% YoY SEO traffic growth.

Media Specialist/SEO Manager at University of NSW (UNSW)

May 31, 2022 - October 14, 2025

Managed strategic paid media across AU, China, India, ASEAN; optimised the future student journey with SEO/CRO. Supported UNSW’s Future Student Marketing team with audience research, media planning, campaign analytics and digital media optimisation. Led end-to-end campaigns (Recruitment, Events, Corporate, Faculty) across Google/Meta/LinkedIn; oversaw Drupal→Adobe migrations and technical SEO; implemented Adobe Target CRO testing to reduce friction and improve conversions. Managed agency operations and MarTech tagging (GTM/Launch) for robust tracking and re-messaging; contributed to UNSW’s digital strategy and Adobe personalization.

Head of Media at Metropolis

December 31, 2019 - October 14, 2025

Led media operations and business development for a property/construction-specialist agency; managed a team of 8 across NSW/VIC for residential/commercial. Drove new business, client leadership, digital campaign management (Search/SEM, PPC, Social, Programmatic, Email, Video, Mobile, Affiliates). Implemented operational innovations (funded Datorama for reporting savings) and introduced a lead-scoring technique improving conversions; recognized by Google for growth and invited to SF/NYC conferences; monetised an audience research product generating revenue.

Digital Media Account Manager / Campaign Manager / Digital Strategist at Starcom/Mediavest

December 31, 2015 - October 14, 2025

Early to mid-career in digital media across top Australian brands; managed diverse campaigns and client relationships across Suncorp, Optus, Samsung, and other clients. Responsibilities included campaign planning/management across Search, Social, Programmatic, Email, Video and Mobile; built cross-functional teams and partnered with creative agencies to deliver integrated campaigns. Roles spanned from 2007 to 2015, including high-profile sponsorships (AU Open), dynamic creative development, and global spend coordination with Samsung.