Available to hire
I’m Stella Xiao, a demand generation marketing leader with 7+ years of experience building full-funnel demand engines that align sales and marketing, scale automation, and accelerate revenue. I’ve led AI-enabled campaigns, ABM programs, and multi-channel growth initiatives across SaaS, B2B tech, healthcare, and education.
I have a proven track record of growing marketing-sourced pipeline, reducing CPL, and delivering measurable ROI by connecting data, creative, and cross-functional collaboration. I thrive in fast-paced environments and enjoy partnering with product, sales, and partnerships to drive revenue.
Skills
Language
English
Fluent
Work Experience
Demand Generation Marketing Manager at Orbbec
April 3, 2023 - PresentBuilt Orbbec’s U.S. marketing engine, establishing demand generation, automation, and attribution infrastructure; increased marketing-sourced pipeline 32% QoQ; designed multi-channel campaigns (LinkedIn, Google, Meta, email) achieving 2.4x ROAS and 73.7% YoY CPL reduction; implemented HubSpot as the marketing system of record with 30+ automated workflows and lifecycle scoring to accelerate MQL velocity; created unified attribution (UTM → GA4 → HubSpot → CRM) and executive dashboards; leveraged AI-powered ops (ChatGPT) to scale content and testing; improved email metrics (open +25%, CTR +10%), and demo conversion +15% uplift; produced BBC StoryWorks healthcare co-marketing with 2.7M impressions, 901K engagements, and 280 MQLs.
Demand Generation Marketing Manager at Orbbec
April 1, 2023 - PresentBuilt Orbbec’s U.S. marketing engine, establishing demand generation, automation, and attribution infrastructure that increased marketing-sourced pipeline. Designed and executed multi-channel growth campaigns (LinkedIn, Google, Meta, email) to improve ROAS and reduce CPL through audience segmentation and full-funnel optimization. Implemented HubSpot as the marketing system of record, managing 30+ automated workflows and lifecycle scoring to accelerate MQL velocity. Created a unified attribution system linking UTM, GA4, HubSpot, and CRM and produced executive dashboards to tie channel performance to revenue. Drove AI-powered campaign operations with tools like ChatGPT to scale content and testing, reducing turnaround time and improving open rates, CTR, and demo conversions. Led SEO and content initiatives that boosted organic traffic and secured top keyword rankings, and built partner co-marketing programs with major tech players. Managed annual budget and owned event/webinar strategy
Marketing Consultant at Abbott
August 1, 2022 - October 14, 2025Conducted market research and built integrated digital campaigns that increased target audience acquisition by 30%. Presented a $2M growth plan to the CMO focused on scalable, data-driven marketing strategies.
Marketing Consultant at Abbott
August 1, 2022 - October 14, 2025Conducted market research and built integrated digital campaigns increasing target audience acquisition by 30%; presented a $2M growth plan to the CMO focused on scalable, data-driven marketing strategies.
Growth Marketing Manager at Ecole D'art Et De Culture (EAC)
August 1, 2021 - October 14, 2025Directed digital marketing campaigns and partnerships that increased leads by 25% while reducing CAC by 10%. Launched the 'Where Art Meets Business' storytelling video series, driving a 200% increase in social followers and expanding brand visibility. Implemented an SCRM system to improve sales efficiency and lead tracking, enhancing conversion rates and productivity. Managed a team of four across content, partnerships, and events.
Growth Marketing Manager at Ecole D'art Et De Culture (EAC)
August 1, 2021 - October 14, 2025Directed digital marketing campaigns and partnerships that increased leads by 25% while CAC decreased by 10%; launched the 'Where Art Meets Business' storytelling video series, driving a 200% increase in social followers; implemented an SCRM system to improve sales efficiency and lead tracking; managed a team of four across content, partnerships, and events.
Growth Marketing Specialist at Helios
December 1, 2020 - October 14, 2025Designed and executed PPC and digital campaigns increasing SQLs by 30% and ARR by 20% through performance optimization and testing. Led A/B experiments across creatives, landing pages, and nurture flows, improving CTR by 25% and conversion rates by 15%. Collaborated with product and sales on competitive intelligence and messaging, influencing roadmap and pipeline velocity. Developed loyalty programs that boosted client referrals by 20%.
Growth Marketing Specialist at Helios
December 1, 2020 - October 14, 2025Designed and executed PPC and digital campaigns increasing SQLs by 30% and ARR by 20% through performance optimization and conversion testing; led A/B experiments across creatives and nurture flows, improving CTR by 25% and conversions by 15%; collaborated with product and sales on competitive intelligence and messaging; developed loyalty programs boosting referrals by 20%.
Growth Marketing Specialist at Siasun Co., Ltd
September 1, 2019 - October 14, 2025Led integrated campaigns and event-driven growth initiatives that boosted qualified leads by 40% and generated $1.2M in influenced pipeline for the cobot product line. Managed trade shows and webinars achieving 4.6x ROI, while streamlining workflows and analytics to cut campaign execution time by 30%.
Growth Marketing Specialist at Siasun Co., Ltd
September 1, 2019 - October 14, 2025Led integrated campaigns and event-driven growth initiatives that boosted qualified leads by 40% and generated $1.2M in influenced pipeline for cobot product line; managed trade shows and webinars achieving 4.6x ROI, while streamlining workflows and analytics to cut campaign execution time by 30%.
Digital Marketing Specialist at iCourt
June 1, 2018 - October 14, 2025Executed organic and paid social campaigns that added 5K+ followers in 3 months and generated 8K+ clicks per post.
Digital Marketing Specialist at iCourt
June 1, 2018 - October 14, 2025Executed organic and paid social campaigns that added 5K+ followers in 3 months and generated 8K+ clicks per post.
Education
M.S. in Integrated Marketing Communications (STEM) at Northwestern University
September 1, 2021 - December 1, 2022B.A., International Economic Law at East China University of Political Science and Law
September 1, 2012 - June 1, 2016M.S. at Northwestern University
September 1, 2021 - December 1, 2022B.A. at East China University of Political Science and Law
September 1, 2012 - June 1, 2016Qualifications
Industry Experience
Software & Internet, Healthcare, Education, Professional Services, Media & Entertainment
Skills
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