Available to hire
Hi, I’m Rohit Gupta. I’m a data-driven Digital Marketing Leader with 13+ years of experience across retail, e-commerce, and education technology. I thrive in automation, project management, and affiliate marketing, delivering lead growth, higher conversions, and ROI improvements.
I lead teams and agencies, optimize full-funnel campaigns, and leverage CRM and marketing automation to align cross-functional teams. My focus is turning data into strategy and communicating impact in clear terms to stakeholders.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Performance Marketing Lead at The College for Adult Learning, Brisbane
January 1, 2025 - October 14, 2025Led performance marketing initiatives across SEM, PPC, paid social and affiliates to drive lead generation and conversions. Achieved 35% YoY growth in leads and 26% ROAS improvement. Increased conversion rate from inquiry to sale from 7% to 10% by optimizing funnel, landing pages, and audience targeting. Managed a monthly spend of over $320k, optimized channel mix, and strengthened agency and partner relationships to ensure consistent performance and scale. Implemented data-driven testing, automation, and reporting to inform strategy and demonstrate ROI to stakeholders.
Digital Marketing Manager at Paramount Safety Products, Brisbane
January 1, 2022 - October 14, 2025Drove conversions 2.5x through CRM integration and EDM automation; led launch of three B2C websites, enhancing search equity and online presence; built cross-channel reporting for lead tracking, ROI and sales growth; collaborated with sales and product teams to align campaigns with business goals.
Group Digital Marketing Manager at Disrupt Digital, Brisbane
January 1, 2020 - October 14, 2025Managed an $80k/month budget across PPC, SEO, Social and EDM; increased sales 40% YoY; introduced new lead-generation tools (Chat, Pardot, Optmyzr) to optimize funnel; recognized as Employee of the Month.
Digital Marketing Manager at Amazon, Bengaluru
January 1, 2017 - October 14, 2025Achieved 55% YoY traffic growth and 28% SEO traffic growth; boosted paid traffic contribution from 5% to 7% via SEM optimization; managed AMS campaigns and homepage promotions to maximize conversions.
Product Marketing Roles at Wildcraft India & Samsonite, India
January 1, 2016 - October 14, 2025Delivered 60% CAGR growth in the Travel Gear category at Wildcraft; recognised with True Blue Wildcrafter Award & Wildcraft Maestro Award; managed new product launches, P&L ownership, and GTM strategies.
Store Assistant (Volunteer) at Australian Red Cross
January 1, 2018 - October 14, 2025Store assistant duties including customer service, stock management and merchandising; supported cross-functional teams to drive store performance.
Interviewer and Research Analyst (Volunteer) at Harmony For Slivers Foundation
January 1, 2011 - October 14, 2025Interviewer and research analyst supporting data collection for social programs; assisted in analysis and synthesis of findings to inform program improvements.
Performance Marketing Lead at The College for Adult Learning
January 1, 2025 - October 14, 2025Led performance marketing initiative; delivered 35% YoY lead growth and 26% ROAS improvement. Increased conversion rate from 7% to 10%. Managed a monthly ad spend of $320k+, and optimized agency/partner relationships across CRO, paid ads, SEO, and CRM.
Digital Marketing Manager at Paramount Safety Products
January 1, 2022 - October 14, 2025Improved conversions 2.5x via CRM integration and EDM automation. Launched 3 B2C websites; strengthened search equity and online presence. Built cross-channel reporting for lead tracking, ROI & sales growth.
Group Digital Marketing Manager at Disrupt Digital
January 1, 2020 - October 14, 2025Managed $80k/month budget across PPC, SEO, Social, EDM. Increased sales 40% YoY; awarded Employee of the Month. Introduced lead-gen tools (Chat, Pardot, Optmyzr) to optimise funnel.
Digital Marketing Manager at Amazon
January 1, 2017 - October 14, 2025Achieved 55% YoY traffic growth and 28% SEO traffic growth. Increased paid traffic contribution from 5% to 7% via SEM optimisation. Managed AMS campaigns & homepage promotions to maximise conversions.
Product Marketing Roles at Wildcraft India & Samsonite
January 1, 2016 - October 14, 2025Delivered 60% CAGR growth in Travel Gear category at Wildcraft. Recognised with True Blue Wildcrafter Award & Wildcraft Maestro Award. Managed new product launches, P&L ownership, and GTM strategies.
Store Assistant at Australian Red Cross
December 31, 2018 - October 14, 2025Store operations support; customer service; contributed to in-store initiatives.
Interviewer & Research Analyst at Harmony For Slivers Foundation
December 31, 2011 - October 14, 2025Assisted in interviews and research analysis for projects in Mumbai, India.
Performance Marketing Lead at The College for Adult Learning, Brisbane
January 1, 2025 - October 14, 2025Delivered 35% YoY lead growth & 26% ROAS improvement; Increased conversion-to-sale from 7% to 10%; Managed spend budget of $320k+ monthly; CRO and optimization of paid ad channels; Strengthened agency and partner relationships.
Digital Marketing Manager at Paramount Safety Products, Brisbane
January 1, 2022 - October 14, 2025Improved conversions 2.5x via CRM integration & EDM automation; Launched 3 B2C websites; Strengthened search equity & online presence; Built cross-channel reporting for lead tracking, ROI & sales growth.
Group Digital Marketing Manager at Disrupt Digital, Brisbane
January 1, 2020 - October 14, 2025Managed $80k/month budget across PPC, SEO, Social, EDM; Increased sales 40% YoY; Introduced new lead-gen tools (Chat, Pardot, Optmyzr) to optimise funnel; Employee of the Month.
Digital Marketing Manager at Amazon, Bengaluru
January 1, 2017 - October 14, 2025Achieved 55% YoY traffic growth & 28% SEO traffic growth; Boosted paid traffic contribution from 5% to 7% via SEM optimisation; Managed AMS campaigns & homepage promotions to maximise conversions.
Product Marketing Roles at Wildcraft India & Samsonite, India
January 1, 2016 - October 14, 2025Delivered 60% CAGR growth in Travel Gear category at Wildcraft; Led new product launches, P&L ownership, and GTM strategies; Recognised with True Blue Wildcrafter Award & Wildcraft Maestro Award.
Store Assistant at Australian Red Cross, Fortitude Valley
January 1, 2018 - October 14, 2025Store operations and customer support (volunteer role).
Interviewer & Research Analyst at Harmony For Slivers Foundation, Mumbai
January 1, 2011 - October 14, 2025Volunteer research analyst conducting interviews and data analysis.
Education
Master of Business Administration at Narsee Monjee Institute of Management Studies, Mumbai, India
January 1, 2010 - January 1, 2012Bachelor of Technology at West Bengal University of Technology, Kolkata, India
January 1, 2006 - January 1, 2010Master of Business Administration (MBA) at Narsee Monjee Institute of Management Studies, Mumbai, India
January 1, 2010 - January 1, 2012Bachelor of Technology (B.Tech) at West Bengal University of Technology, Kolkata, India
January 1, 2006 - January 1, 2010Master of Business Administration at Narsee Monjee Institute of Management Studies, Mumbai, India
January 1, 2010 - January 1, 2012Bachelor of Technology at West Bengal University of Technology, Kolkata, India
January 1, 2006 - January 1, 2010Qualifications
Google Ads Certification
January 11, 2030 - October 14, 2025UX & Web Design Master Course – Udemy
January 11, 2030 - October 14, 2025Scrum, Agile and Project Delivery - Udemy
January 11, 2030 - October 14, 2025AI For Marketers – HubSpot
January 11, 2030 - October 14, 2025Google Ads Certification
January 11, 2030 - October 14, 2025UX & Web Design Master Course
January 11, 2030 - October 14, 2025Scrum, Agile and Project Delivery
January 11, 2030 - October 14, 2025Google Ads Certification
January 11, 2030 - October 14, 2025UX & Web Design Master Course
January 11, 2030 - October 14, 2025Scrum, Agile and Project Delivery
January 11, 2030 - October 14, 2025Industry Experience
Education, Retail, Software & Internet, Professional Services, Travel & Hospitality
Skills
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Expert
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