Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I’m Seri Amirah, a creative designer with 10+ years of experience shaping brand identities and marketing visuals across fashion, retail, and digital campaigns. I thrive at the intersection of strategy and execution, leading design across branding, packaging, web/UI, photography, and events to deliver consistent, high-impact experiences. Collaborative by nature, I enjoy partnering with marketing, product, and sales teams to translate brand objectives into visually compelling stories. I’m comfortable leading teams, managing cross-functional projects, and mentoring junior designers to elevate quality while ensuring timely delivery and efficiency.…Hello! I’m Seri Amirah, a creative designer with 10+ years of experience shaping brand identities and marketing visuals across fashion, retail, and digital campaigns. I thrive at the intersection of strategy and execution, leading design across branding, packaging, web/UI, photography, and events to deliver consistent, high-impact experiences. Collaborative by nature, I enjoy partnering with marketing, product, and sales teams to translate brand objectives into visually compelling stories. I’m comfortable leading teams, managing cross-functional projects, and mentoring junior designers to elevate quality while ensuring timely delivery and efficiency.

Seri Amirah

Graphic Designer, Art Director, Brand Designer, +2





Hello! I’m Seri Amirah, a creative designer with 10+ years of experience shaping brand identities and marketing visuals across fashion, retail, and digital campaigns. I thrive at the intersection of strategy and execution, leading design across branding, packaging, web/UI, photography, and events to deliver consistent, high-impact experiences. Collaborative by nature, I enjoy partnering with marketing, product, and sales teams to translate brand objectives into visually compelling stories. I’m comfortable leading teams, managing cross-functional projects, and mentoring junior designers to elevate quality while ensuring timely delivery and efficiency.…Hello! I’m Seri Amirah, a creative designer with 10+ years of experience shaping brand identities and marketing visuals across fashion, retail, and digital campaigns. I thrive at the intersection of strategy and execution, leading design across branding, packaging, web/UI, photography, and events to deliver consistent, high-impact experiences. Collaborative by nature, I enjoy partnering with marketing, product, and sales teams to translate brand objectives into visually compelling stories. I’m comfortable leading teams, managing cross-functional projects, and mentoring junior designers to elevate quality while ensuring timely delivery and efficiency.

Available to hire

Hello! I’m Seri Amirah, a creative designer with 10+ years of experience shaping brand identities and marketing visuals across fashion, retail, and digital campaigns. I thrive at the intersection of strategy and execution, leading design across branding, packaging, web/UI, photography, and events to deliver consistent, high-impact experiences.

Collaborative by nature, I enjoy partnering with marketing, product, and sales teams to translate brand objectives into visually compelling stories. I’m comfortable leading teams, managing cross-functional projects, and mentoring junior designers to elevate quality while ensuring timely delivery and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer | Design Lead at Grand Ocean Brands Pte. Ltd. (AUPEN)

October 1, 2023 - Present

Directed and designed visual ads for Facebook & Instagram campaigns; leveraged AI tools to create high-impact visuals; oversaw design collateral (posters, banners, signage, logos, brochures, booklets, presentation decks); implemented visual merchandising strategies across physical and digital touchpoints; led end-to-end event projects (trunk shows, site recces, venue partnerships), including cross-brand collaborations (Skin Inc, Janice Wong); art-directed product photography; designed UI assets for the website; produced GIFs and social videos; managed gifting and ad-hoc operations.

Senior Graphic Designer | Design Lead at Grand Ocean Brands Pte. Ltd. (AUPEN)

October 1, 2023 - Present

Directed and designed visual ads for Facebook & Instagram campaigns to boost brand visibility and engagement. Leveraged AI tools to create innovative, high-impact visuals, improving production efficiency. Oversaw design collateral including posters, banners, signage, logos, brochures, booklets, and decks for clients. Implemented visual merchandising strategies across physical and digital touchpoints. Managed end-to-end event projects (trunk shows, site recces) and fostered cross-brand collaborations (Skin Inc, Janice Wong). Art directed product photography to ensure brand consistency. Designed UI/digital assets and packaging concepts for premium products. Produced GIFs and edited videos for social media; curated gifting strategies for KOLs and editors. Handled ad-hoc operations (timesheets, payroll, recruitment, product packing) and cross-departmental support.

Senior Graphic Designer | Art Director at Wolfgang Creatives Pte. Ltd.

September 30, 2023 - October 15, 2025

Led design projects as team lead, developing brand identities from the ground up (logos, marketing collateral, websites) and ensuring cohesive identities for startups and rebrands. Collaborated with marketing on lead-generation campaigns; translated client objectives into branding, advertising, web design, video, and multi-channel collateral. Built persuasive proposals to win new business and managed client relationships.

Senior Graphic Designer | Design Lead at EPOS Pte. Ltd., POS System

September 30, 2023 - October 15, 2025

Led creative direction and execution of social media visuals, brand collateral, banners, name cards, booklets, and brochures. Designed and optimized EPOS website and landing pages to boost user experience and conversions. Guided the creative process with marketing and sales teams, shaping lead-generation campaigns and sales decks. Ensured brand consistency across all outputs and mentored the design team to deliver impactful visuals.

Senior Graphic Designer | Art Director at Wolfgang Creatives Pte. Ltd.

September 30, 2023 - October 15, 2025

Led design projects as Team Lead, directing art direction and ensuring timely delivery with high creative and quality standards. Built and maintained brand identities from the ground up (logos, marketing collateral, posters, booklets, website UI). Collaborated with marketing on lead-generation campaigns, translating insights into impactful visuals that boosted engagement and sales. Consulted with clients across industries to translate objectives into branding, advertising, web design, video, and multi-channel collateral. Developed persuasive proposal decks to empower sales in securing new business. Notable clients included NTUC Income, AIA, Prudential, Manulife, PropNex, Dunlin Immigration, Gigi Gourmet, Dance Family, V-Tec Automotive, HyFresh.

Junior - Senior Graphic Designer at Open Sesame Marketing Pte. Ltd.

December 31, 2021 - October 15, 2025

Branding: conceptualized logos and full brand identities; designed a wide range of marketing collateral (banners, posters, flyers, e-magazines); Web design: created website layouts in Photoshop and built live sites on Wix for desktop and mobile; worked with clients including PropNex, ERA, SRI, National University Heart Centre Singapore, Bio-Oil, and Dunlin Immigration.

Junior - Senior Graphic Designer at Open Sesame Marketing Pte. Ltd.

December 31, 2021 - October 15, 2025

Branding: conceptualized logos and full brand identities; Graphic Design: created marketing collateral; Web Design: designed website layouts in Photoshop and built live sites on Wix for desktop and mobile. Key clients included PropNex, ERA, SRI, National University Heart Centre Singapore, Bio-Oil, and Dunlin Immigration.

In-house Graphic Designer at PEEK-A-BOO SG., Indoor Playground

December 31, 2015 - October 15, 2025

Branding and visual identity maintenance; designed posters, flyers, brochures, banners, event invitations, and other print materials; created digital content for social media; developed environmental and wayfinding graphics; supported campaigns, merchandise, and packaging; collaborated with marketing, operations, and events teams to deliver cohesive designs.

In-house Graphic Designer at PEEK-A-BOO SG., Indoor Playground

December 31, 2015 - October 15, 2025

Maintained and evolved the playground’s visual identity across touchpoints. Designed posters, flyers, brochures, banners, event invitations, and other print materials. Created digital content for social media and website. Designed environmental and wayfinding graphics (wall murals, cafe menus, signage) with a child-friendly, vibrant brand style. Supported events campaigns; developed merchandise and packaging. Collaborated with marketing, operations, and events teams to deliver cohesive designs that enhanced customer experience.