Product Designer at CircleLife

Designed exploratory experiences for POVO, a Japanese telecom app serving millions of users, focused on driving engagement through light entertainment MVPs. Led the design of the Data Marketplace, a token-based ecosystem where users tracked data usage and redeemed rewards, boosting conversion among lower-spending users. Conducted user research, stakeholder interviews, and competitive analysis to inform design strategy and validate product direction. Created wireframes, prototypes, and interaction flows to support diverse user scenarios (e.g., token redemption, expiring rewards, insufficient balance). Partnered with product managers and developers to align features with business objectives around activation, retention, and loyalty. Achievement: Improved user retention and engagement by designing lifecycle touchpoints (progress trackers, reminders, micro-interactions) that encouraged continued participation in the token ecosystem.

UI/UX Designer at LatitudePay

Led the end-to-end design of digital experiences for LatitudePay’s payment products, creating solutions that balanced usability, accessibility, and business goals. Developed and maintained a design system that standardized UI components, improving team efficiency and product scalability. Designed user flows, wireframes, prototypes, and interaction patterns that enhanced usability and reduced friction across web and mobile journeys. Partnered with product, engineering, and brand teams in an Agile environment to ship features that improved activation and retention.

Graphic Designer at Wiley & Sons

Designed print and digital marketing materials including books, event assets, web banners, and corporate collaterals. Ensured production file accuracy, brand consistency, and high visual standards across deliverables. Collaborated with editorial and marketing teams to deliver timely creative solutions for global audiences.

Content Developer at AviationLearn

Designed and developed interactive e-learning content and visual materials for civil and defense sectors. Produced multimedia assets including infographics, video tutorials, modules, and presentations. Collaborated with Subject Matter Experts to translate complex knowledge into clear, engaging designs.

Product Designer (Contract) at CircleLife

Designed exploratory experiences for POVO, a Japanese telecom app serving millions of users, and led the Data Marketplace— a token-based ecosystem for data usage tracking and rewards. Conducted user research, stakeholder interviews, and competitive analysis to inform strategy and validate direction. Created wireframes, prototypes, and interaction flows for diverse scenarios (token redemption, expiring rewards, insufficient balance). Partnered with product managers and developers to align features with activation, retention, and loyalty goals. Achievements include improved retention and engagement by introducing lifecycle touchpoints (progress trackers, reminders, micro-interactions) to encourage ongoing participation in the token ecosystem.

UI/UX Designer at LatitudePay

Led end-to-end design of LatitudePay’s digital experiences, balancing usability, accessibility, and business goals. Developed and maintained a design system to standardize UI components for scalability. Designed user flows, wireframes, prototypes, and interaction patterns to enhance usability and reduce friction across web and mobile journeys.

Graphic Designer at LatitudePay

Designed marketing visuals across social media, EDMs, newsletters, and digital campaigns; planned and executed campaign strategies using Mailchimp, Meta dashboards, and Google Ads to optimize reach and performance. Collaborated with business teams and supervised junior creatives, improving consistency in brand communications.

Content Developer at AviationLearn

Designed and developed interactive e-learning content and visual materials for civil and defense sectors. Created multimedia assets including infographics, video tutorials, modules, and presentations. Collaborated with Subject Matter Experts to translate complex knowledge into clear, engaging designs.

Graphic Designer at Wiley & Sons

Designed print and digital marketing materials including books, event assets, web banners, and corporate collaterals. Ensured accuracy of production files and maintained brand consistency across deliverables. Collaborated with editorial and marketing teams to deliver timely, creative solutions for global audiences.

Product Designer (Contract) at Life

Designed user interfaces and visual assets for exploratory MVPs under POVO, a Japanese telecom app, creating engaging light entertainment experiences that supported the main product's growth.

UI/UX Designer at LatitudePay Asia

Led rebrand and redesign of LatitudePay Asia’s app, website, and portals to align with parent company’s identity; created user flows, layouts and interactive prototypes for core journeys (sign-up, login, and payment checkout), ensuring design balance and conversion goals.

Graphic Designer at LatitudePay Asia

Designed marketing collateral including social media content, email newsletters, and digital campaigns to support brand growth and customer engagement.

Content Developer at AviationLearn

Designed and developed interactive e-learning content and visuals for civil and defence sectors; produced multimedia assets including infographics, video tutorials, modules, and presentations.

Graphic Designer at Wiley & Sons

Designed print and digital marketing materials including books, event assets, web banners, and corporate collaterals; ensured production file accuracy and brand consistency.

Product Designer (Contract) at CircleLife

Designed user interfaces and visual assets for exploratory MVPs under POVO, a Japanese telecom app, creating engaging light entertainment experiences that supported the main product’s growth. Produced wireframes, prototypes, and high-fidelity mockups in Figma and Adobe Creative Suite, delivering polished designs ready for development. Contributed to the Data Marketplace, a gamified rewards ecosystem, by designing intuitive flows and visual elements that motivated users to engage and redeem tokens. Collaborated with Japanese stakeholders and cross-functional teams to ensure visuals aligned with brand strategy and cultural considerations.

UI/UX Designer at LatitudePay

Led the rebrand and redesign of LatitudePay Asia’s app, website, and portals to align with the parent company’s identity while maintaining a distinct regional look and feel. Created user flows, layouts, and interactive prototypes for core journeys such as sign-up, login, and payment checkout, ensuring designs balanced clarity and conversion goals. Revamped the customer and merchant portals, producing intuitive dashboards and clean layouts that improved usability and visual consistency. Designed marketing and product visuals that supported the company’s regional expansion and brand recognition. Achievement: Delivered a revamped payment checkout flow that clearly communicated installment options (Pay in 3, 6, and 12), encouraging adoption of longer tenure plans.

Graphic Designer at LatitudePay

Designed and delivered marketing collaterals including social media content, EDMs, newsletters, and digital campaigns to support brand growth and customer engagement. Planned and executed campaign strategies with Mailchimp, Meta dashboards, and Google Ads, monitoring performance and optimizing reach across digital platforms. Reorganized workflows and introduced a structured social media content calendar, improving campaign consistency and efficiency. Collaborated closely with the Business team to align creative output with marketing objectives, while supervising a Marketing Executive, Junior Graphic Designer, and Copywriter. Reported campaign performance to the Marketing Manager, providing insights to improve strategy and creative direction.

Content Developer at AviationLearn

Designed and developed interactive e-learning content and visual materials for civil and defense sectors. Produced multimedia assets including infographics, video tutorials, modules, and presentations. Collaborated with Subject Matter Experts to translate complex knowledge into clear, engaging designs.