Available to hire
I’m a dynamic, results-driven creative leader with extensive experience in content and audience strategy, content creation, digital marketing, and paid media campaign management. I balance storytelling with commercial objectives to ensure branding and communications drive tangible business outcomes.
I’m deeply committed to collaborating with Aboriginal and Torres Strait Islander communities, Pasifika, CALD groups, and LGBTQIA+ audiences to ensure communications are inclusive, respectful, and impactful. I actively foster a workplace culture of equity, diversity, and inclusion, supporting initiatives that promote respect and safety. My expertise spans CRM, email marketing, and digital content management, enabling data-driven campaigns that enhance customer acquisition, engagement, and long-term loyalty. I thrive on integrating multi-channel marketing strategies with compelling storytelling to achieve business growth and audience impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
Work Experience
Co-Founder, Executive Producer at Blackfisch
January 1, 2024 - October 15, 2025Co-founded and led a First Nations creative agency, producing 1,000+ hours of content for private and government clients. Built partnerships with Indigenous communities, land councils, and elders to ensure cultural accuracy and ethical storytelling. Developed Indigenous storytelling frameworks, spearheaded cultural consultancy initiatives, and established industry partnerships to amplify authentic voices. Ensured ICIP compliance across productions and managed paid media campaigns, budgets, KPIs, and performance analytics. Implemented CRM and email marketing strategies to drive engagement and loyalty. Delivered digital shows and campaigns across YouTube, TikTok, and Meta, and cultivated relationships within the screen/media sector with organizations such as Fairfax, Free to Air, traditional radio, press, and affiliates.
Producer at Wyhldfisch
January 1, 2017 - October 15, 2025Produced videos for Marketing, Sales, and Internal Communications. Managed projects for clients including Supply Nation, Aboriginal Housing Organisation, Study NSW, Jobs NSW, Indigenous Banking Authority, Compass Group, Tourism Australia (India Office), and First Australians Bank. Created content to support strategic initiatives and enhance cross-department communication.
Producer at Vokyo
January 1, 2017 - October 15, 2025Produced videos for a range of clients (AMP Global, British American Tobacco, Ventia, Destination NSW, VIVID Festival, CommBank, ACON). Led program development for large-scale events (e.g., VIVID Sydney) and managed cross‑disciplinary teams to execute campaigns. Implemented multi-platform advertising campaigns, integrating branded content, events, and sponsorships, and led paid media and CRM campaigns to drive engagement and loyalty.
Head of Content at Sinopoli Group
January 1, 2013 - October 15, 2025Oversaw all aspects of content creation, website management, shoots, SEO, creative direction, PR, and customer engagement for retail brands such as Cactus Rose and Rumour Has It. Led brand development, managed the marketing budget, and directed e-commerce/online store strategies.
Producer at Righteous Films
January 1, 2013 - October 15, 2025Produced videos for Marketing, Sales, and Internal Communication teams on short-term freelance contracts for clients including Whitehaven Coal, Perpetual Mutual, Invocare, David Jones, and Lysaght WA, tailoring content to each organization’s communication and marketing needs.
Union Delegate at International Alliance of Theatrical Stage Employees (IATSE), Local 667, Toronto
January 1, 1999 - October 15, 2025Advocated for fair contracts, EBA negotiations, workplace policies, and labour rights in the Creative and Screen Sectors.
Cinematographer at Freelance
January 1, 2016 - October 15, 2025Cinematography work across films and commercial projects, providing visual storytelling and technical leadership.
2nd AC / Clapper Loader at Freelance
January 1, 2002 - October 15, 2025Second camera assistant and clapper loader on various productions, supporting the camera department.
Producers & Directors Assistant at Juniper Films
January 1, 1998 - October 15, 2025Assisted production teams across multiple projects, supporting producers and directors.
Co-Founder, Executive Producer at Blackfish
January 1, 2024 - October 15, 2025Built and led a First Nations creative agency, producing over 1,000 hours of content for private and government clients; fostered partnerships with Indigenous communities, land councils, and elders to ensure cultural accuracy and ethical storytelling; developed Indigenous storytelling frameworks; spearheaded cultural consultancy initiatives; established industry partnerships to amplify authentic voices; ensured ICIP compliance across productions; managed paid media campaigns, budgets, KPIs, and performance data to optimize efficiency and impact; developed and executed CRM strategies; supervised campaign execution and evaluation; collaborated with clients across platforms (YouTube, TikTok, Meta) to deliver digital content and large-scale campaigns.
Producer at Wyhldfisch
January 1, 2017 - October 15, 2025Produced videos for Marketing, Sales, and Internal Communications teams for clients including Supply Nation, Aboriginal Housing Group, Study NSW, Jobs NSW, Indigenous Banking Authority, Compass Group, Tourism Australia (India Office), and First Australians Bank; created content to support strategic initiatives and internal communications.
Producer at Vokyo
January 1, 2017 - October 15, 2025Produced videos for a variety of clients including AMP Global, British American Tobacco, Ventia, Destination NSW, VIVID Festival, CommBank, and ACON; supported marketing, sales, and internal communications; led cross-disciplinary teams for large-scale events (VIVID Sydney); managed multi-platform advertising campaigns and paid media budgets; developed and delivered comprehensive communication strategies and CRM campaigns.
Head of Content at Sinopoli Group
January 1, 2013 - October 15, 2025Led content creation, website management, shoots, SEO, creative direction, PR, and customer engagement for retail brands such as Cactus Rose and Rumour Has It; contributed to brand development, managed marketing budget, e-commerce and online store strategies; oversaw content operations and brand programming.
Producer at Righteous Films
January 1, 2013 - October 15, 2025Produced videos for Marketing, Sales, and Internal Communications on freelance contracts for Whitehaven Coal, Perpetual Mutual, Invocare, David Jones, and Lysaght Steel WA; tailored content to client needs and delivered on scope and deadlines.
Union Delegate at International Alliance of Theatrical Stage Employees (IATSE), Local 667
January 1, 1999 - October 15, 2025Advocate for fair contracts, EBA negotiations, workplace policies, and labour rights in the Creative and Screen Sectors.
Union Delegate at MEAA (Media, Entertainment & Arts Alliance)
January 1, 2007 - October 15, 2025Extensive work with Aboriginal, Torres Strait Islander, Pasifika, CALD and LGBTQIA+ groups; policy and cultural consultancy; collaboration with RAP Groups and government initiatives.
Co-Founder, Executive Producer at Blackfisch
January 1, 2024 - January 1, 2024I successfully built and led a First Nations creative agency, producing over 1,000 hours of content for private and government clients while fostering strong partnerships with Indigenous communities, land councils, and elders to ensure cultural accuracy and ethical storytelling. I developed Indigenous storytelling frameworks, spearheaded cultural consultancy initiatives, and established industry partnerships to amplify authentic voices. I ensured full compliance with Indigenous Cultural and Intellectual Property (ICIP) protocols across all productions, upholding the highest standards of respect and integrity in content creation. I managed paid media campaigns, budgets, and KPI tracking; analyzed performance data to optimize efficiency and maximize impact. I developed CRM strategies leveraging email marketing, audience segmentation, and retention-focused campaigns to drive engagement and loyalty. I supervised campaign execution and evaluation to meet milestones and deliver outcomes. I d
Producer at Wyhldfisch
January 1, 2017 - January 1, 2017Produced videos for Marketing, Sales, and Internal Communication teams for organizations including Supply Nation, Aboriginal Housing Group, Study NSW, Jobs NSW, Indigenous Banking Authority, Compass Group, Tourism Australia (India Office), and First Australians Bank; created content to support strategic initiatives and enhance cross-department communication.
Producer at Vokyo
January 1, 2017 - January 1, 2017Produced videos for clients including AMP Global, British American Tobacco, Ventia, Destination NSW, VIVID Festival, CommBank, and ACON. Managed program development for VIVID Sydney, led cross-disciplinary teams on large-scale events, and oversaw multi-platform advertising campaigns integrating branded content, events, and sponsorships. Led long-term communication strategy including consumer education campaigns and aligned media plans.
Head of Content at Sinopoli Group
January 1, 2013 - January 1, 2013Responsible for all aspects of content creation, website management, shoots, SEO, creative direction, PR, and customer engagement for retail brands such as Cactus Rose and Rumour Has It. Led brand development, managed marketing budget, and oversaw e-commerce and online store strategies.
Producer at Righteous Films
January 1, 2013 - January 1, 2013Produced videos for Marketing, Sales, and Internal Communication on freelance contracts with Whitehaven Coal, Perpetual Mutual, Invocare, David Jones, and Lysaght Steel WA. Created content tailored to each organization’s communication and marketing needs.
Co-Founder, Executive Producer at Blackfisch
January 1, 2018 - January 1, 2024Built and led a First Nations creative agency, producing over 1,000 hours of content for private and government clients, establishing ICIP-compliant processes, Indigenous storytelling frameworks, and partnerships with Indigenous communities and elders; oversaw paid media campaigns, CRM strategies, and cross-platform content production.
Producer at Wyhldfisch
January 1, 2016 - January 1, 2017Produced videos for Marketing, Sales, and Internal Communications teams to support strategic initiatives across multiple departments.
Producer at Vokyo
January 1, 2013 - January 1, 2017Produced videos for clients including AMP Global, British American Tobacco, Destination NSW, VIVID Festival, and others; managed program development, cross-disciplinary teams, large-scale events, and paid media budgets; led CRM campaigns and audience segmentation.
Head of Content at Sinopoli Group
January 1, 2011 - January 1, 2013Led content creation, website management, shoots, SEO, PR, brand development, and e-commerce for retail brands; managed marketing budget and retail operations.
Producer at Righteous Films
January 1, 2012 - January 1, 2013Produced corporate and branded content for various clients on short-term contracts, focusing on marketing, communications, and internal campaigns.
Cinematographer, Freelance
January 1, 2009 - January 1, 2016Freelance cinematography work across film, TV, and commercial projects.
2AC/Clapper Loader, Freelance
January 1, 1997 - January 1, 2002Early career on-set roles including 2nd AC and clapper loader.
Producers & Directors Assistant at Juniper Films
January 1, 1995 - January 1, 1998Support role assisting producers and directors on multiple projects.
Union Delegate at MEAA (Media, Entertainment & Arts Alliance)
January 1, 1997 - January 1, 2007Advocate for fair contracts, EBA negotiations, workplace policies, and labour rights in the Creative and Screen Sectors.
Union Delegate at IATSE Local 667
January 1, 1998 - January 1, 1999Advocate for fair contracts, EBA negotiations, workplace policies, and labour rights in the Creative and Screen Sectors.
Union Delegate at IATSE, Local 667
January 1, 1998 - January 1, 1999Advocated for fair contracts, EBA negotiations, workplace policies and labour rights in the Creative and Screen Sectors.
Union Delegate at MEAA
January 1, 1997 - January 1, 2007Advocated for fair contracts, workplace policies and labour rights in the Creative and Screen Sectors.
Education
Masters Screen Business (MASB) at AFTRS, Sydney
January 11, 2030 - January 1, 2023Business & Commerce (Diploma) at TAFE NSW, North Sydney
January 11, 2030 - January 1, 2007Film & TV (Adv. Cert) at Academy of Photogenic Arts, Sydney
January 11, 2030 - January 1, 1997Film & TV (Cert.) at Academy of Photogenic Arts, Sydney
January 11, 2030 - January 1, 1996Film, TV & Design (Cert) at KvB College of Design, North Sydney
January 11, 2030 - January 1, 1994Poetry & literature (Adv. School Program) at Universidad Catolica, Valparaíso, Chile
January 11, 2030 - January 1, 1992Masters Screen Business (MASB) at AFTRS, Sydney
January 1, 2023 - January 1, 2023Cinematography Program (Grad Dip) at AFTRS, Sydney
January 1, 2010 - January 1, 2010Diploma in Business & Commerce at TAFE NSW, North Sydney
January 1, 2007 - January 1, 2007Certificate III in Entrepreneurship & New Business at TAFE NSW, North Sydney
January 1, 2004 - January 1, 2004Advanced Certificate, Academy of Photogenic Arts, Sydney Film & TV at Academy of Photogenic Arts, Sydney
January 1, 1997 - January 1, 1997Certificate in Film & TV at Academy of Photogenic Arts, Sydney
January 1, 1996 - January 1, 1996Certificate in Film, TV & Design at KvB College of Design, North Sydney
January 1, 1994 - January 1, 1994Advanced School Program: Poetry & Literature at Universidad Católica, Valparaíso, Chile
January 1, 1992 - January 1, 1992Masters in Screen Business (MASB) at AFTRS, Sydney
January 1, 2023 - January 1, 2023Cinematography Program (Grad Dip) at TAFE NSW, North Sydney
January 1, 2010 - January 1, 2010Diploma in Business & Commerce at TAFE NSW, North Sydney
January 1, 2007 - January 1, 2007Entrepreneurship & New Business (Cert. III) at TAFE NSW
January 1, 2004 - January 1, 2004Advanced Certificate in Film & TV at Academy of Photogenic Arts, Sydney
January 1, 1997 - January 1, 1997Certificate in Film & TV at Academy of Photogenic Arts, Sydney
January 1, 1996 - January 1, 1996Certificate in Film, TV & Design at KvB College of Design, North Sydney
January 1, 1994 - January 1, 1994Adv. School Program in Poetry & Literature at Universidad Catolica, Valparaíso, Chile
January 1, 1992 - January 1, 1992Masters in Screen Business (MASB) at AFTRS, Sydney
January 1, 2023 - January 1, 2023Diploma in Business & Commerce at TAFE NSW, North Sydney
January 1, 2007 - January 1, 2007Film & TV (Certificate) at KvB College of Design, North Sydney
January 1, 1994 - January 1, 1994Film & TV (Advanced Certificate) at Academy of Photogenic Arts, Sydney
January 1, 1997 - January 1, 1997Poetry & Literature (Advanced School Program) at Universidad Católica, Valparaíso, Chile
January 1, 1992 - January 1, 1992Masters Screen Business (MASB) at AFTRS, Sydney
January 1, 2023 - April 7, 2026Cinematography Program (Grad Dip) at AFTRS
January 1, 2010 - April 7, 2026Diploma in Business & Commerce at TAFE NSW, North Sydney
January 1, 2007 - April 7, 2026Certificate III in Entrepreneurship & New Business at TAFE NSW
January 1, 2004 - April 7, 2026Advanced Certificate in Film & TV at Academy of Photogenic Arts, Sydney
January 1, 1997 - April 7, 2026Certificate in Film & TV at Academy of Photogenic Arts, Sydney
January 1, 1996 - April 7, 2026Certificate in Film, TV & Design at KvB College of Design, North Sydney
January 1, 1994 - April 7, 2026Poetry & Literature (Advanced School Program) at Universidad Católica, Valparaíso, Chile
January 1, 1992 - April 7, 2026Qualifications
Cinematography Program (Grad Dip)
January 11, 2030 - January 1, 2010Entrepreneurship & New Business (Cert. III)
January 11, 2030 - January 1, 2004PADI Open Water Diver
January 11, 2030 - October 15, 2025PADI Advanced Diver
January 11, 2030 - October 15, 2025PADI Night Diver
January 11, 2030 - October 15, 2025Rescue Diver (DAN-1101)
January 11, 2030 - October 15, 2025St. John Ambulance Senior First Aid
January 11, 2030 - October 15, 2025PADI Open Water Diver
January 11, 2030 - October 15, 2025PADI Advanced Diver
January 11, 2030 - October 15, 2025PADI Night Diver
January 11, 2030 - October 15, 2025DAN Rescue Diver (DAN-1101)
January 11, 2030 - October 15, 2025St. John Ambulance Senior First Aid
January 11, 2030 - October 15, 2025PADI Open Water Diver
January 11, 2030 - November 3, 2025PADI Advanced Diver
January 11, 2030 - November 3, 2025PADI Night Diver
January 11, 2030 - November 3, 2025Rescue Diver (DAN-1101)
January 11, 2030 - November 3, 2025St. Johns Ambulance Senior First Aid
January 11, 2030 - November 3, 2025Cinematography Program (Grad Dip)
January 1, 2010 - January 1, 2010PADI Open Water Diver
January 11, 2030 - January 4, 2026PADI Advanced Diver
January 11, 2030 - January 4, 2026PADI Night Diver
January 11, 2030 - January 4, 2026DAN Rescue Diver
January 11, 2030 - January 4, 2026St. John Ambulance Senior First Aid
January 11, 2030 - January 4, 2026PADI Open Water Diver
January 11, 2030 - April 7, 2026PADI Advanced Diver
January 11, 2030 - April 7, 2026PADI Night Diver
January 11, 2030 - April 7, 2026PADI Rescue Diver (DAN-1101)
January 11, 2030 - April 7, 2026St. Johns Ambulance Senior First Aid
January 11, 2030 - April 7, 2026Industry Experience
Media & Entertainment, Government, Professional Services, Education, Retail, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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