Apichai Chiarakul
I'm a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding.
About
I’m a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding. I lead cross-disciplinary projects and collaborate with stakeholders across agencies and corporate teams. My approach is user-centred, consultative, and grounded in systems thinking and data. As founder of FINTH, I operate from Helsinki and have lived in Finland since 2008.
I hold a Bachelor’s degree in Computer Science and completed Integrated Marketing Communications studies at Aalto University. I work primarily in English, maintain conversational Finnish, and enjoy turning complex challenges into clear, scalable digital experiences that balance creativity with business outcomes.
- 25 years' experience
- Joined October 2025
Skills· 24
Languages
- ThaiFluent
- FinnishIntermediate
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Education
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Work experience· 24 roles
Lead digital design direction across client projects, from initial concepts to final delivery. Hands-on UX/UI design; collaboration with developers and strategists; presenting concepts at milestones. Helped shape digital identities, modernise websites, and launch campaigns balancing visual impact with clarity and purpose.
Direct digital design across client projects from concept to delivery, crafting smart, user-centred experiences aligned with brand strategy. Hands-on UX/UI work, close collaboration with developers and strategists, and client presentations at milestones. Helped shape digital identities, modernise websites, and launch campaigns balancing visual impact with clarity.
Design and unify UX assets across Kemira's digital service portfolio; manage brand & digital assets; drive consistent adoption; implement Kemira's online media strategy; led accessibility and usability audit for kemira.com; contributed to sustainability domain digital presence.
Education
Certifications and awards
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