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I'm a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding. I lead cross-disciplinary projects and collaborate with stakeholders across agencies and corporate teams. My approach is user-centred, consultative, and grounded in systems thinking and data. As founder of FINTH, I operate from Helsinki and have lived in Finland since 2008. I hold a Bachelor's degree in Computer Science and completed Integrated Marketing Communications studies at Aalto University. I work primarily in English, maintain conversational Finnish, and enjoy turning complex challenges into clear, scalable digital experiences that balance creativity with business outcomes.…I'm a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding. I lead cross-disciplinary projects and collaborate with stakeholders across agencies and corporate teams. My approach is user-centred, consultative, and grounded in systems thinking and data. As founder of FINTH, I operate from Helsinki and have lived in Finland since 2008. I hold a Bachelor's degree in Computer Science and completed Integrated Marketing Communications studies at Aalto University. I work primarily in English, maintain conversational Finnish, and enjoy turning complex challenges into clear, scalable digital experiences that balance creativity with business outcomes.

Apichai Chiarakul

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I'm a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding. I lead cross-disciplinary projects and collaborate with stakeholders across agencies and corporate teams. My approach is user-centred, consultative, and grounded in systems thinking and data. As founder of FINTH, I operate from Helsinki and have lived in Finland since 2008. I hold a Bachelor's degree in Computer Science and completed Integrated Marketing Communications studies at Aalto University. I work primarily in English, maintain conversational Finnish, and enjoy turning complex challenges into clear, scalable digital experiences that balance creativity with business outcomes.…I'm a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding. I lead cross-disciplinary projects and collaborate with stakeholders across agencies and corporate teams. My approach is user-centred, consultative, and grounded in systems thinking and data. As founder of FINTH, I operate from Helsinki and have lived in Finland since 2008. I hold a Bachelor's degree in Computer Science and completed Integrated Marketing Communications studies at Aalto University. I work primarily in English, maintain conversational Finnish, and enjoy turning complex challenges into clear, scalable digital experiences that balance creativity with business outcomes.

Available to hire

I’m a Digital Art Director and UX designer with a passion for driving business growth through design, digitalisation and branding. I lead cross-disciplinary projects and collaborate with stakeholders across agencies and corporate teams. My approach is user-centred, consultative, and grounded in systems thinking and data. As founder of FINTH, I operate from Helsinki and have lived in Finland since 2008.

I hold a Bachelor’s degree in Computer Science and completed Integrated Marketing Communications studies at Aalto University. I work primarily in English, maintain conversational Finnish, and enjoy turning complex challenges into clear, scalable digital experiences that balance creativity with business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Thai

Fluent

Finnish

Intermediate

English

Advanced

Work Experience

Founder at FINTH

January 1, 2009 - Present

Providing digital graphic and web design services on freelance and subcontracting basis for marketing agencies and online businesses in Finland.

Art Director, Digital at Miltton Digital

May 31, 2025 - October 15, 2025

Lead digital design direction across client projects, from initial concepts to final delivery. Hands-on UX/UI design; collaboration with developers and strategists; presenting concepts at milestones. Helped shape digital identities, modernise websites, and launch campaigns balancing visual impact with clarity and purpose.

Senior Specialist, Digital Design at Kemira

October 31, 2022 - October 15, 2025

Design and unify UX assets across Kemira's digital service portfolio; manage brand & digital assets; drive consistent adoption; implement Kemira's online media strategy; led accessibility and usability audit for kemira.com; contributed to sustainability domain digital presence.

Web Designer at Paf

October 31, 2018 - October 15, 2025

Responsible for digital marketing project development and creating online gaming products using UX, visual design, and technological skills; contributed to re-branding and collaborated with teams across Finland, Sweden, Switzerland, Estonia, Italy, and Spain.

Web/Graphic Designer, Consultant at QPR Software Plc

December 31, 2013 - October 15, 2025

Renewed the company’s corporate branding; produced the official website, marketing materials, print advertisements and promotional media; worked with HTML5, CSS, CMS, JavaScript.

Digital Media Designer / Developer at Jomena Oy

January 31, 2011 - October 15, 2025

Design, online presentation and front-end development for web and mobile applications; worked with WordPress, Drupal, Joomla, Magento; front-end technologies including HTML5, CSS, jQuery, JavaScript; online video for UX; CMS integrations.

Freelance Web and Graphic Designer at Win & Win Advertising & Design

December 31, 2009 - October 15, 2025

Web design for clients in Finland; involved in branding and promotional materials.

Senior Web / Graphic Designer, Project Manager at EQHO Communications Co.,Ltd.

December 31, 2007 - October 15, 2025

Led design and end-to-end localisation production for projects in Europe and Asia; multilingual web design/development and product localisation; multilingual advertising; collaboration with US/UK/Spain/Germany/Singapore offices.

Web / Graphic Designer - Freelance at K-Soft Enterprise Co., Ltd.

February 28, 2005 - October 15, 2025

Design projects for Tokyo head office; website and software interface design for Japanese corporations; advertisements in Japanese magazines.

Web Graphic Designer at Spirit Enterprise Co., Ltd.

October 31, 2004 - October 15, 2025

Designed and managed the official website; corporate identities, advertisements, print materials; led operations and business strategy collaborations.

Web and Graphic Designer at Siam Commercial Bank

September 30, 2003 - October 15, 2025

E-Business Analyst / New Media Designer; designed SCB's new website; led corporate internet solutions and product marketing materials.

Web and Graphic Designer at Jiving Lindy Hoppers

June 30, 2001 - October 15, 2025

Web and graphic design for UN website project launch; contributed to issues for Sunday Telegraph Magazine as Graphic Designer.

Founder at FINTH

January 1, 2009 - Present

Leading end-to-end digital design services for Finnish marketing agencies and online businesses, including branding, UX/UI, and web production. Manage client relationships, project scope, and collaboration with developers, strategists, and other creatives to deliver scalable, user-centred solutions.

Art Director at Miltton Digital

May 1, 2025 - October 15, 2025

Direct digital design across client projects from concept to delivery, crafting smart, user-centred experiences aligned with brand strategy. Hands-on UX/UI work, close collaboration with developers and strategists, and client presentations at milestones. Helped shape digital identities, modernise websites, and launch campaigns balancing visual impact with clarity.

Senior Specialist, Digital Design at Kemira

October 1, 2022 - October 15, 2025

Designed and unified UX assets across Kemira's digital service portfolio; managed Kemira's brand and digital assets and drove their adoption internally and externally. Led online media strategy and the sustainability domain's digital presence, including accessibility/usability audits.

Web Designer at Paf

October 1, 2018 - October 15, 2025

Responsible for digital marketing project development and creating online gaming products using UX, visual design, and technology. Participated in re-branding and collaborated with teams across Finland, Sweden, Switzerland, Estonia, Italy, and Spain.

Web/Graphic Designer, Consultant at QPR Software Plc

December 1, 2013 - October 15, 2025

Renewed corporate branding and produced the official website, marketing materials, print advertisements, and promotional media. Worked with HTML5, CSS, JS, and CMS tools across multiple offices and languages.

Digital Media Designer / Developer at Jomena Oy

January 1, 2011 - October 15, 2025

Design, online presentation and front-end development for web and mobile applications. Worked with WordPress, Drupal, Joomla, Magento; contributed to UX/UI and multimedia assets.

Freelance Web and Graphic Designer at Win & Win Advertising & Design

December 1, 2009 - October 15, 2025

Web design and graphic design for Finnish clients, delivering responsive design and marketing materials.

Senior Web / Graphic Designer, Project Manager at EQHO Communications Co., Ltd.

December 1, 2007 - October 15, 2025

Led design and end-to-end localisation production for multi-lingual web design, advertising, and marketing tools; managed internal and client-facing delivery with a focus on multi-regional coordination.

Web / Graphic Designer - Freelance at K-Soft Enterprise Co., Ltd.

February 1, 2005 - October 15, 2025

Design projects in Tokyo head office, including website design and software interface design for Japanese corporations; produced advertising materials.

Web Graphic Designer at Spirit Enterprise Co., Ltd.

October 1, 2004 - October 15, 2025

Designed and managed the company's official website; created corporate identities and advertising materials for print and digital channels.

E-Business Analyst / New Media Designer at Siam Commercial Bank

September 1, 2003 - October 15, 2025

Designed SCB's new website and contributed to online business solutions such as SCB FX Online, SCB Trade, and related digital marketing collateral.

Web and Graphic Designer at Jiving Lindy Hoppers

June 1, 2001 - October 15, 2025

Web and graphic design for a London-based project, including launching a UN website project and contributing to magazine production.