THESIKA RAO

Managed LinkedIn advertisements to support B2B lead generation and brand visibility; developed and implemented B2B marketing strategies targeting decision-makers and industry professionals; created and curated content for digital channels including LinkedIn posts, email campaigns, and sales presentations to engage business audiences; tracked and analyzed campaign performance metrics, providing insights to improve ROI and conversion rates.

Managed LinkedIn advertisements to support B2B lead generation and brand visibility; developed and implemented B2B marketing strategies targeting decision-makers and industry professionals; created and curated content for digital channels including LinkedIn posts, email campaigns, and sales presentations; tracked and analyzed campaign performance metrics to improve ROI and conversion rates.

Created and reviewed test plans and automated test scripts to validate end-to-end campaign execution and performance reporting across Meta, email, and WhatsApp channels; collaborated with cross-functional teams to troubleshoot and document campaign-level operational issues, ensuring timely resolution; developed detailed analytical reports and dashboards using Google Analytics to communicate insights and KPIs clearly to business and tech stakeholders; presented performance summaries to executive leadership, highlighting campaign risks, outcomes, and optimization opportunities; managed technical and creative teams throughout the campaign lifecycle to align deliverables with performance goals and business expectations; supported internal knowledge sharing between marketing, product, and business development teams to drive consistent messaging and customer experience; streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%; A/B tested creatives and CTAs to optimize CP