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Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments. I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.…Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments. I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.

THESIKA RAO

Content Strategist, Content Creator, Marketing Strategist, +2

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Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments. I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.…Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments. I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.

Available to hire

Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments.

I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Tamil

Fluent

Telugu

Fluent

Dutch

Beginner

Malayalam

Beginner

Kannada

Beginner

Work Experience

Sales & Marketing Intern at Plaex Technologies

August 1, 2025 - Present

Managed LinkedIn advertisements to support B2B lead generation and brand visibility; developed and implemented B2B marketing strategies targeting decision-makers and industry professionals; created and curated content for digital channels including LinkedIn posts, email campaigns, and sales presentations; tracked and analyzed campaign performance metrics to improve ROI and conversion rates.

Performance Analytics & Digital Marketing Strategist at Kalvium EdTech

May 1, 2025 - October 15, 2025

Created test plans and automated test scripts to validate end-to-end campaign execution across Meta, email, and WhatsApp channels; collaborated with cross-functional teams to troubleshoot and document campaign-level operational issues; developed detailed analytical reports and dashboards using Google Analytics to communicate insights and KPIs to stakeholders; presented performance summaries to executive leadership; managed technical and creative teams to align deliverables with goals; streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%.

Content & Sales Strategy Manager at Dakshinam Sarees Retail

December 1, 2024 - October 15, 2025

Designed content calendars and oversaw CMS workflows, boosting organic traffic by 40% within 12 months; recruited and led a sales team that consistently achieved 90–110% of monthly quotas; developed competitive market analysis reports guiding product repositioning and pricing; launched targeted content campaigns that improved lead engagement time by 3x; coordinated with design and product teams to ensure consistent messaging across touchpoints.

Assistant Professor – Electronics & Instrumentation at SNS College of Technology

June 1, 2016 - October 15, 2025

Led undergraduate courses in core engineering subjects with 80%+ student satisfaction; oversaw lab infrastructure and drove quality improvements through ISO compliance processes; organized technical symposiums and workshops with participation from 15+ institutions; mentored first-year students in academic and career planning.

Sales & Marketing Intern at Plaex Technologies, Netherlands

August 1, 2025 - Present

Managed LinkedIn advertisements to support B2B lead generation and brand visibility; developed and implemented B2B marketing strategies targeting decision-makers and industry professionals; created and curated content for digital channels including LinkedIn posts, email campaigns, and sales presentations to engage business audiences; tracked and analyzed campaign performance metrics, providing insights to improve ROI and conversion rates.

Performance Analytics & Digital Marketing Strategist at Kalvium EdTech – Bangalore, India

May 1, 2025 - October 15, 2025

Created and reviewed test plans and automated test scripts to validate end-to-end campaign execution and performance reporting across Meta, email, and WhatsApp channels; collaborated with cross-functional teams to troubleshoot and document campaign-level operational issues, ensuring timely resolution; developed detailed analytical reports and dashboards using Google Analytics to communicate insights and KPIs clearly to business and tech stakeholders; presented performance summaries to executive leadership, highlighting campaign risks, outcomes, and optimization opportunities; managed technical and creative teams throughout the campaign lifecycle to align deliverables with performance goals and business expectations; supported internal knowledge sharing between marketing, product, and business development teams to drive consistent messaging and customer experience; streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%; A/B tested creatives and CTAs to optimize CP

Content & Sales Strategy Manager at Dakshinam Sarees Retail – Chennai, India

December 1, 2024 - October 15, 2025

Designed content calendars and oversaw CMS workflows, boosting organic traffic by 40% within 12 months; recruited and led a sales team that consistently achieved 90–110% of monthly sales quotas; developed competitive market analysis reports that guided product repositioning and pricing strategy; launched targeted content campaigns that improved lead engagement time by 3x; coordinated with design and product teams to align messaging and branding across customer touchpoints.

Assistant Professor – Electronics & Instrumentation at SNS College of Technology – Coimbatore, India

June 1, 2016 - October 15, 2025

Led undergraduate courses in core engineering subjects, with 80%+ student satisfaction; oversaw lab infrastructure and drove quality improvements through ISO compliance processes; organized technical symposiums and workshops with participation from 15+ institutions; mentored first-year students in academic and career planning.