Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments. I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.

THESIKA RAO

Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments. I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.

Available to hire

Hi, I’m Thesika Rao, a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and market insights. I excel at turning data into actionable growth strategies, managing cross-functional teams, and delivering clear communication with stakeholders in dynamic environments.

I’ve led content calendars that boosted organic traffic by 40% and implemented campaigns across LinkedIn, email, and WhatsApp to engage business audiences. I streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%, and I’m currently pursuing an MBA in Business Analytics to sharpen my analytics, decision-making, and strategic planning.

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Language

English
Fluent
Hindi
Fluent
Tamil
Fluent
Telugu
Fluent
Dutch
Beginner
Malayalam
Beginner
Kannada
Beginner

Work Experience

Sales & Marketing Intern at Plaex Technologies
August 1, 2025 - Present
Managed LinkedIn advertisements to support B2B lead generation and brand visibility; developed and implemented B2B marketing strategies targeting decision-makers and industry professionals; created and curated content for digital channels including LinkedIn posts, email campaigns, and sales presentations; tracked and analyzed campaign performance metrics to improve ROI and conversion rates.
Performance Analytics & Digital Marketing Strategist at Kalvium EdTech
May 1, 2025 - October 15, 2025
Created test plans and automated test scripts to validate end-to-end campaign execution across Meta, email, and WhatsApp channels; collaborated with cross-functional teams to troubleshoot and document campaign-level operational issues; developed detailed analytical reports and dashboards using Google Analytics to communicate insights and KPIs to stakeholders; presented performance summaries to executive leadership; managed technical and creative teams to align deliverables with goals; streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%.
Content & Sales Strategy Manager at Dakshinam Sarees Retail
December 1, 2024 - October 15, 2025
Designed content calendars and oversaw CMS workflows, boosting organic traffic by 40% within 12 months; recruited and led a sales team that consistently achieved 90–110% of monthly quotas; developed competitive market analysis reports guiding product repositioning and pricing; launched targeted content campaigns that improved lead engagement time by 3x; coordinated with design and product teams to ensure consistent messaging across touchpoints.
Assistant Professor – Electronics & Instrumentation at SNS College of Technology
June 1, 2016 - October 15, 2025
Led undergraduate courses in core engineering subjects with 80%+ student satisfaction; oversaw lab infrastructure and drove quality improvements through ISO compliance processes; organized technical symposiums and workshops with participation from 15+ institutions; mentored first-year students in academic and career planning.
Sales & Marketing Intern at Plaex Technologies, Netherlands
August 1, 2025 - Present
Managed LinkedIn advertisements to support B2B lead generation and brand visibility; developed and implemented B2B marketing strategies targeting decision-makers and industry professionals; created and curated content for digital channels including LinkedIn posts, email campaigns, and sales presentations to engage business audiences; tracked and analyzed campaign performance metrics, providing insights to improve ROI and conversion rates.
Performance Analytics & Digital Marketing Strategist at Kalvium EdTech – Bangalore, India
May 1, 2025 - October 15, 2025
Created and reviewed test plans and automated test scripts to validate end-to-end campaign execution and performance reporting across Meta, email, and WhatsApp channels; collaborated with cross-functional teams to troubleshoot and document campaign-level operational issues, ensuring timely resolution; developed detailed analytical reports and dashboards using Google Analytics to communicate insights and KPIs clearly to business and tech stakeholders; presented performance summaries to executive leadership, highlighting campaign risks, outcomes, and optimization opportunities; managed technical and creative teams throughout the campaign lifecycle to align deliverables with performance goals and business expectations; supported internal knowledge sharing between marketing, product, and business development teams to drive consistent messaging and customer experience; streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28%; A/B tested creatives and CTAs to optimize CP
Content & Sales Strategy Manager at Dakshinam Sarees Retail – Chennai, India
December 1, 2024 - October 15, 2025
Designed content calendars and oversaw CMS workflows, boosting organic traffic by 40% within 12 months; recruited and led a sales team that consistently achieved 90–110% of monthly sales quotas; developed competitive market analysis reports that guided product repositioning and pricing strategy; launched targeted content campaigns that improved lead engagement time by 3x; coordinated with design and product teams to align messaging and branding across customer touchpoints.
Assistant Professor – Electronics & Instrumentation at SNS College of Technology – Coimbatore, India
June 1, 2016 - October 15, 2025
Led undergraduate courses in core engineering subjects, with 80%+ student satisfaction; oversaw lab infrastructure and drove quality improvements through ISO compliance processes; organized technical symposiums and workshops with participation from 15+ institutions; mentored first-year students in academic and career planning.

Education

MBA in Business Analytics (Ongoing) at Symbiosis Institute of Business Management, India
January 11, 2030 - October 15, 2025
M.E. in Power Systems (94%) at SNS College of Technology, India
January 11, 2030 - October 15, 2025
B.E. in Electrical & Electronics Engineering (73%) at Sri Ramakrishna Engineering College, India
January 11, 2030 - October 15, 2025
MBA in Business Analytics (Ongoing) at Symbiosis Institute of Business Management, India
January 11, 2030 - October 15, 2025
M.E. in Power Systems (94%) at SNS College of Technology, India
January 11, 2030 - October 15, 2025
B.E. in Electrical & Electronics Engineering (73%) at Sri Ramakrishna Engineering College, India
January 11, 2030 - October 15, 2025

Qualifications

Certified in Computer Concepts
January 11, 2030 - October 15, 2025
IATF French Exam – First Class with Distinction
January 11, 2030 - October 15, 2025
Certified in Computer Concepts
January 11, 2030 - October 15, 2025

Industry Experience

Education, Professional Services, Retail, Software & Internet, Media & Entertainment