I'm a designer and manager with two decades of international experience, working across advertising agencies, design studios, and in-house design departments. As Creative Services Manager at Cultura Shanghai, I lead packaging production for Cultura’s own brands and bridge product design between France-based developers and Asia-based suppliers, always focusing on efficient processes and consistent branding. I've rebuilt teams, expanded external resources, introduced copywriting into packaging workflows, and delivered measurable cost and time savings while elevating visual identity across brands and campaigns.…

Ingmar Potenza

I'm a designer and manager with two decades of international experience, working across advertising agencies, design studios, and in-house design departments. As Creative Services Manager at Cultura Shanghai, I lead packaging production for Cultura’s own brands and bridge product design between France-based developers and Asia-based suppliers, always focusing on efficient processes and consistent branding. I've rebuilt teams, expanded external resources, introduced copywriting into packaging workflows, and delivered measurable cost and time savings while elevating visual identity across brands and campaigns.…

Available to hire

I’m a designer and manager with two decades of international experience, working across advertising agencies, design studios, and in-house design departments. As Creative Services Manager at Cultura Shanghai, I lead packaging production for Cultura’s own brands and bridge product design between France-based developers and Asia-based suppliers, always focusing on efficient processes and consistent branding.

I’ve rebuilt teams, expanded external resources, introduced copywriting into packaging workflows, and delivered measurable cost and time savings while elevating visual identity across brands and campaigns.

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Skills

Experience Level

Language

English
Advanced
Chinese
Beginner
Italian
Fluent

Work Experience

Creative Services Manager at Cultura Shanghai
February 1, 2025 - October 15, 2025
Oversee the packaging production for Cultura's own brands (portfolio >7,000 products) and coordinate product design between France-based developers and Asian suppliers. Lead the transition from retailer to producer by implementing production and brand identity processes, rebuilding design team quality, expanding external resources, and introducing copywriting in packaging development. Notable outcomes include standardized processes across the company, halved artwork development time, halved translation costs, and up to 75% reduction in creative photography costs.
Head of Design at VOL Group / ArtBeat Studio, Shanghai
January 1, 2022 - October 15, 2025
Led the design department for 8 brands and 11 outlets. Restructured the design team, reorganized photo/video production, and strengthened branding across all production stages. Trained the team in typography and branding to ensure consistency.
Head of Design – Primavera Art Project at Oriental Danology Institute (Design Studio and Cultural Hub)
February 1, 2019 - October 15, 2025
Developed the concept and backbone of the Primavera Art Project, a multidisciplinary program including outdoor West Bund installations, community workshops, artists’ studios, theatre performances, and original musical compositions. Also trained designers, directed art, and reviewed parallel ODI publications under ODI label.
Senior Graphic Designer / Art Director at Montfort Shanghai (B2B advertising agency)
November 1, 2018 - October 15, 2025
Produced new materials for the agency’s main accounts, especially exhibitions (invitations, banners, booth materials). Adapted regional magazine editions and liaised with regional marketing departments and printing suppliers. From 2016, appointed Art Director for Business Development, leading the Shanghai design team and training new recruits.
Graphic Designer at Tipolitografia “E. Leone” s.r.l.
October 1, 2003 - Present
Graphic Designer in a design and post-production studio; liaised with clients; developed briefs for branding, publication and packaging; created artworks and supervised final production.
Graphic Designer at LabColor Quinta Area
September 1, 2003 - October 15, 2025
Brief experience as Creative Designer contributing to hotel industry materials, including website design and promotional/internal elements.
Graphic Designer at RBCL
May 1, 2003 - October 15, 2025
Started as Junior Graphic Designer and Artworker; independently handled briefs, liaised with clients and suppliers, and progressed to leading projects under Creative Director supervision.
Creative Services Manager at Cultura Shanghai
February 1, 2025 - October 15, 2025
Oversee packaging production for Cultura’s own brands (portfolio >7,000 active products); coordinate product design between France-based developers and suppliers in Asia; rebuild brand identities to industry standards; train the design team; expand external resources; introduce copywriting into packaging development; achievements include standardized processes, halved artwork development time, halved translation costs, and up to 75% reduction in creative photography costs.
Head of Design at VOL Group / ArtBeat Studio (ABS)
January 1, 2022 - October 15, 2025
Led the Design Department for 8 brands and 11 outlets; managed a team of designers; restructured team and duties; restructured photo/video production; expanded branding application across all productions; trained team in typography and branding; notable projects include Ultraviolet (3-Michelin Stars) and Bar Rouge.
Head of Design – Primavera Art Project at Oriental Danology Institute (Design Studio and Cultural Hub)
February 1, 2019 - October 15, 2025
Developed concept and backbone of the Primavera Art Project, including outdoor West Bund installations, community workshops, artist studios, theatre performances blending ballet, poetry and calligraphy, and original musical compositions; also trained designers and reviewed related ODI publications.
Senior Graphic Designer / Art Director at Montfort Shanghai (B2B advertising agency)
November 1, 2018 - October 15, 2025
Produced all new materials for the agency’s main accounts (exhibitions, invitations, banners, booth materials); adapted regional editions of a biannual magazine; served as Art Director for Business Development from 2016, coordinating with HQ and organizing the Shanghai design team; oversaw production and trained new recruits.
Graphic Designer at Tipolitografia “E. Leone” s.r.l.
March 1, 2007 - October 15, 2025
Handled design department briefs alongside the Art Director; liaised with clients to develop briefs across branding, publication, and packaging; created artworks and supervised final production.
Graphic Designer at LabColor Quinta Area
September 30, 2003 - October 15, 2025
Creative Designer involved in hotel industry materials, including website design, promotional items, and internal collaterals.
Graphic Designer at RBCL
May 31, 2003 - October 15, 2025
Started as Junior Graphic Designer and Artworker; progressed to independent briefs; led projects liaising with clients and suppliers under Creative Director supervision.

Education

Foundation Degree in Arts, Design in Graphic Communication – Merit Plus at London College of Communication - LCC, University of the Arts London
January 1, 2010 - December 31, 2012
Diploma in Graphic Design at London College of Communication - LCC, University of the Arts London
January 1, 2008 - December 31, 2009
Certificate: Graphic Designer at Ente Regionale E.C.A.P., Catania, Italy
January 1, 2000 - December 31, 2001
Foundation Degree at London College of Communication - LCC, University of the Arts London
January 1, 2010 - December 31, 2012
Diploma in Graphic Design at London College of Communication - LCC, University of the Arts London
January 1, 2008 - December 31, 2009
Certificate: Graphic Designer at Ente Regionale E.C.A.P., Catania, Italy
January 1, 2000 - December 31, 2001

Qualifications

Graphic Designer
January 1, 2000 - December 31, 2001

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Education, Other

Skills

Experience Level