Adina Kaldybaeva

Financial Business Partner (Analyst) at SPLAT Global

Drove GCC market entry by analyzing pricing strategies and producing reports projecting 15-20% revenue growth; coordinated development of real-time Power BI dashboards to help marketing teams track budgets and campaign effectiveness; delivered financial models that align marketing spend with brand positioning strategies for a skincare brand launch.

Marketing & Project Development Intern at Volkswagen Group

Conducted market research and produced SWOT analyses for 10+ competitors, helping shape strategic brand positioning; contributed website content and SEO performance optimization, improving site visibility and user engagement.

Project Marketing Support at Tableau Komatsu (IKO Group)

Coordinated cross-functional teams to ensure smooth product launches and marketing-driven operations; maintained relationships with 10+ partner stakeholders, supporting collaborations on promotional activities.

Brand & E-commerce Marketing Manager (Remote) at Launch Planning Freelance

Developed and executed branding strategies for a family-run apparel business, improving product visibility and customer engagement by 30%; optimized product listings and managed SEO-driven campaigns, driving a 25% increase in conversions; managed content creation, achieving 90%+ positive reviews and stronger marketplace trust.

Financial Business Partner (Analyst) at SPLAT Global

Drove GCC market entry by analyzing pricing strategies and producing reports projecting 15–20% revenue growth. Coordinated the development of real-time Power BI dashboards to help marketing teams track budgets and campaign effectiveness. Delivered financial models that align marketing spend with brand positioning strategies for a skincare brand launch.

Project Marketing Support at Tableau Komatsu (IKO Group)

Coordinated cross-functional teams to ensure smooth product launches and marketing-driven operations. Maintained relationships with 10+ partner stakeholders, supporting collaborations on promotional activities.

Marketing & Project Development Intern at Volkswagen Group

Conducted market research and produced SWOT analyses for 10+ competitors, helping shape strategic brand positioning. Contributed to campaign performance optimization (digital campaigns), SEO content improvements to site visibility and engagement. Assisted in KPIs tracking for 50+ national dealers, improving lead conversion insights.

Brand & E-commerce Marketing Manager (Remote) at Launch Planning Freelance

Developed and executed branding strategies for a family-run apparel business, improving product visibility and customer engagement by 30%. Trade Marketing: Optimized product listings and SEO-driven campaigns, driving a 25% increase in conversions. Managed content creation, achieving 90%+ positive reviews and stronger marketplace trust.

Financial Business Partner (Analyst) at SPLAT Global

Drove GCC market entry by analyzing pricing strategies and producing reports projecting 15-20% revenue growth.

Project Marketing Support at Komatsu (IKO Group)

Coordinated cross-functional teams to ensure smooth product launches and marketing-driven operations. Maintained relationships with 10+ partner stakeholders, supporting collaborations on promotional activities.

Marketing & Project Development Intern at Volkswagen Group

Conducted market research and produced SWOT analyses for 10+ competitors, helped shape strategic brand positioning. Campaign performance optimization and digital campaigns.