Available to hire
I am a communication strategist and content marketing specialist with a strong background in social media, strategic communication, and SEO writing. I demonstrate expertise in creating compelling digital content that drives engagement and brand growth.
I am passionate about leveraging research and creative storytelling to shape public discourse and strengthen a brand’s online presence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
German
Beginner
Work Experience
Working Student (Marketing and Sales) at Dr. Thiedig GmbH & Co KG
November 1, 2024 - PresentManaging and creating high-impact content for Dr. Thiedig's digital platforms to increase brand visibility and engagement. Conducting market research to refine content strategy. Developing and executing targeted social media strategies, contributing to a 45% increase in engagement and 75% follower growth over the past 10 months. Collaborating cross-functionally with sales, engineering, and service teams to ensure content aligns with business goals and key project deliverables. Analyzing performance metrics and optimizing content to expand digital reach and user engagement.
Working Student (Marketing and Sales) at Dr. Thiedig GmbH & Co KG
November 1, 2024 - PresentManaged and created high-impact content for Dr. Thiedig's digital platforms to increase brand visibility and engagement. Conducted market research to refine content strategy. Developed and executed targeted social media strategies, contributing to 45% increase in engagement and 75% follower growth over 10 months. Collaborated cross-functionally with sales, engineering, and service teams to ensure content alignment with business goals and key project deliverables. Analyzed performance metrics and optimized content to enhance digital reach and user engagement.
Social Media Manager at Bari Imam Land & Builders
July 1, 2023 - October 24, 2025Created and managed engaging content to promote real estate projects, boosting brand visibility and client engagement. Designed and executed SEO-optimized content strategies, boosting lead generation by 20%. Monitored inquiries on digital platforms, provided prompt responses, and enhanced customer relationships. Analyzed campaign performance and market trends to optimize content strategies.
Social Media Manager at Bari Imam Land & Builders
July 1, 2023 - October 15, 2025Created and managed engaging content to promote real estate projects, boosting brand visibility and client engagement. Designed and executed SEO-optimized content strategies, boosting lead generation by 20%. Monitored inquiries on digital platforms, provided prompt responses, and enhanced customer relationships. Analyzed campaign performance and market trends to optimize content strategies.
Intern at Creative Concepts
January 1, 2023 - October 24, 2025Produced SEO-driven content that increased organic traffic by 40% across multiple platforms. Analyzed website traffic and user engagement metrics to enhance content strategy. Analyzed website performance metrics, optimizing content for higher click-through rates (CTR).
Content/SEO Writer (Intern) at Creative Concepts
January 1, 2023 - October 15, 2025Produced SEO-driven content that increased organic traffic by 40% across multiple platforms. Analyzed website traffic and user engagement metrics to enhance content strategy. Analyzed website performance metrics, optimizing content for higher click-through rates (CTR).
Writer/Host at Ministry of Information and Broadcasting, Government of Pakistan
December 1, 2021 - October 24, 2025Wrote and hosted the weekly news show 'Climate Watch' for the Government of Pakistan's official social media. Scripted the digital series 'The Diverse Wildlife of Pakistan.' Conducted interviews with government and private sector officials.
Script Writer / Host at Ministry of Information and Broadcasting, Government of Pakistan
December 1, 2021 - October 15, 2025Wrote and hosted the weekly news show Climate Watch for the Government of Pakistan's official social media. Scripted the digital series The Diverse Wildlife of Pakistan. Conducted interviews with government and private sector officials.
Education
Master's in International Relations and Cultural Diplomacy at Hochschule Furtwangen University, Germany
February 1, 2024 - November 1, 2025Master of Science in Mass Communication at National University of Sciences and Technology, Pakistan
September 1, 2021 - August 1, 2023Bachelor's of Science in Media and Communication at Foundation University Islamabad, Pakistan
September 1, 2017 - August 1, 2021Master's in International Relations and Cultural Diplomacy at Hochschule Furtwangen University, Germany
February 1, 2024 - November 1, 2025Master of Science in Mass Communication at National University of Sciences and Technology (NUST), Pakistan
September 1, 2021 - August 1, 2023Bachelor of Science in Media and Communication at Foundation University Islamabad, Pakistan
September 1, 2017 - August 1, 2021Qualifications
Gold Medalist, MSc Mass Communication
January 11, 2030 - August 1, 2023Distinction Award Holder, BSc in Media and Communication
January 11, 2030 - August 1, 2021Industry Experience
Media & Entertainment, Real Estate & Construction, Professional Services, Education, Government, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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