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I am a certified digital marketing expert with a track record of building brands and driving revenue through strategic campaigns across social platforms. My strengths include data-driven decision making, performance optimization, and leading cross-functional teams to achieve ambitious goals. I am immediately available for a new opportunity and eager to bring measurable ROI to a forward-thinking organization.…I am a certified digital marketing expert with a track record of building brands and driving revenue through strategic campaigns across social platforms. My strengths include data-driven decision making, performance optimization, and leading cross-functional teams to achieve ambitious goals. I am immediately available for a new opportunity and eager to bring measurable ROI to a forward-thinking organization.

Naveenkumar K

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am a certified digital marketing expert with a track record of building brands and driving revenue through strategic campaigns across social platforms. My strengths include data-driven decision making, performance optimization, and leading cross-functional teams to achieve ambitious goals. I am immediately available for a new opportunity and eager to bring measurable ROI to a forward-thinking organization.…I am a certified digital marketing expert with a track record of building brands and driving revenue through strategic campaigns across social platforms. My strengths include data-driven decision making, performance optimization, and leading cross-functional teams to achieve ambitious goals. I am immediately available for a new opportunity and eager to bring measurable ROI to a forward-thinking organization.

Available to hire

I am a certified digital marketing expert with a track record of building brands and driving revenue through strategic campaigns across social platforms. My strengths include data-driven decision making, performance optimization, and leading cross-functional teams to achieve ambitious goals.

I am immediately available for a new opportunity and eager to bring measurable ROI to a forward-thinking organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Sr. Manager - Paid Social at GroupM - WPP

March 1, 2022 - Present

Directed the performance media strategy for Nestlé Malaysia’s 104 brands (B2B/B2C), managing a $500K monthly budget and overseeing the configuration and optimization of over 100 biddable campaigns monthly across Meta and TikTok. Architected and implemented new campaign execution and reporting standards, resulting in a 30% increase in overall team productivity and ensuring efficient resource allocation across the entire portfolio. Analyzed complex campaign and market data to provide strategic recommendations for scaling impact and maximizing ROI, and guided budget distribution. Led and mentored a 15-member team, ensuring high performance, brand voice consistency, and 100% compliance with all company policies and regulatory standards.

Asst Manager Digital Marketing at BuildingBlocks Software Services

December 31, 2021 - October 15, 2025

Strategic Planning & Multi-Channel Execution: Developed and executed integrated marketing strategies for the US market B2B clients, aligning quarterly campaigns with industry trends and defined company goals to drive measurable business outcomes. Content Governance & Performance Analysis: Directed the end-to-end content lifecycle, including monthly calendar planning, content quality analysis, and enforcement of brand guidelines; created detailed performance reports and actionable plans that resulted in continuous growth across social media platforms. Paid Media Excellence & Brand Consistency: Guaranteed best-practice and creative excellence across all paid channels; managed both external campaigns and internal initiatives while ensuring absolute consistency in messaging, tone, and visual identity.

Digital Marketing Specialist at SocialHi5

September 30, 2020 - October 15, 2025

Led end-to-end paid media execution for US B2B and B2C clients, rigorously optimizing Paid Search and Programmatic Display campaigns to maximize conversions, achieve CPA targets, and drive scalable lead generation. Data Architecture & Strategic Audits: Built automated KPI dashboards for real-time decision-making; routinely conducted comprehensive account audits (Google Ads, Programmatic, Facebook) to identify and implement high-impact optimization opportunities.

Digital Media Analyst at Ducima Analytics

December 31, 2018 - October 15, 2025

Strategic Reporting & Client Consultation: Created and delivered global Quarterly Business Reviews (QBRs) and comprehensive weekly/monthly performance reports to clients, translating PPC data (Google Ads and Programmatic) into actionable observations and data-driven decision-making frameworks. KPI Alignment & Performance Analysis: Conducted continuous analysis of paid campaigns to monitor KPI performance against client expectations and proactively identified opportunities for optimization and scaling.