Naveenkumar K

Directed the performance media strategy for Nestlé Malaysia’s 104 brands (B2B/B2C), managing a $500K monthly budget and overseeing the configuration and optimization of over 100 biddable campaigns monthly across Meta and TikTok. Architected and implemented new campaign execution and reporting standards, resulting in a 30% increase in overall team productivity and ensuring efficient resource allocation across the entire portfolio. Analyzed complex campaign and market data to provide strategic recommendations for scaling impact and maximizing ROI, and guided budget distribution. Led and mentored a 15-member team, ensuring high performance, brand voice consistency, and 100% compliance with all company policies and regulatory standards.

Strategic Planning & Multi-Channel Execution: Developed and executed integrated marketing strategies for the US market B2B clients, aligning quarterly campaigns with industry trends and defined company goals to drive measurable business outcomes. Content Governance & Performance Analysis: Directed the end-to-end content lifecycle, including monthly calendar planning, content quality analysis, and enforcement of brand guidelines; created detailed performance reports and actionable plans that resulted in continuous growth across social media platforms. Paid Media Excellence & Brand Consistency: Guaranteed best-practice and creative excellence across all paid channels; managed both external campaigns and internal initiatives while ensuring absolute consistency in messaging, tone, and visual identity.

Led end-to-end paid media execution for US B2B and B2C clients, rigorously optimizing Paid Search and Programmatic Display campaigns to maximize conversions, achieve CPA targets, and drive scalable lead generation. Data Architecture & Strategic Audits: Built automated KPI dashboards for real-time decision-making; routinely conducted comprehensive account audits (Google Ads, Programmatic, Facebook) to identify and implement high-impact optimization opportunities.