Brittany Kinsella

Content Creator at Remote

Created and edited engaging TikTok and Instagram Reels featuring client products and brand messaging. Developed educational and informational Reels tailored to social media audiences. Enhanced client visibility and engagement through strategic content creation.

Marketing Manager / Social Media Manager at Green Key Resources

Crafted and executed dynamic social media strategies leveraging job listing graphics, engaging videos, creative memes, interactive links, and polls, resulting in increased website engagement and 3x applications in 2024. Contributed to the development and launch of a new company website via written copy and design layouts in WordPress. Drove email marketing campaigns in Pardot, gathering engagement data and increasing ratings on Glassdoor, Google, and Yelp by ~15% over 3 months. Coordinated with job board vendors to build vendor relationships, oversee purchases, and negotiate renewals. Proactively managed online feedback to enhance brand reputation and customer loyalty.

Analyst, Artist & Repertoire Administration at Sony Music Entertainment

Managed album and soundtrack expenses, ensuring budgets for advances, recording, mastering, remixing, samples, and union costs remained aligned with corporate budgets. Prepared and distributed remix, mixer, and producer agreements; ensured efficient approval and closing of contractual terms. Processed pension and wage benefits for vocalists (SAG-AFTRA) and musicians (AFM). Reconciled travel statements, input purchase orders, and processed invoices and wires.

Coordinator, Artist & Repertoire Administration at Sony Music Entertainment

Maintained full artist roster for Columbia Records. Input purchase orders and processed invoices. Established vendor and royalty accounts to pay artists, producers, writers, etc.

Content Creator at Nesscessity

Create and edit engaging TikTok and Instagram Reels featuring client products and brand messaging; Develop educational and informational Reels tailored to social media audiences; Enhance client visibility and engagement through strategic content creation; Proficient in CapCut, Canva, & Adobe Premiere

Marketing Manager / Social Media Manager at Green Key Resources

Crafted and executed dynamic social media strategies leveraging job listing graphics, engaging videos, creative memes, interactive links, and polls; Increased website engagement and 3x web applications in 2024; Contributed to the development and launch of a new company website via written copy and layouts in WordPress; Drove experimental email marketing campaigns in Pardot; Coordinated with job board vendors and managed renewals; Proactively managed online feedback to improve brand reputation and loyalty

Utilized Sprout Social and Canva to generate blog posts, features, and diverse digital content on LinkedIn, Facebook, and Instagram; Leveraged Pardot analytics to generate bi-weekly newsletters; Monitored digital media ROI trends with Google Analytics; Enhanced job advertisement templates and descriptions to improve talent attraction

Analyst, Artist & Repertoire at Sony Music Entertainment

Administered album and soundtrack expenses (advances, recording, mastering, remixing, samples, union costs); Prepared and distributed remix, mixer, and producer agreements; Processed pension and wage benefits for vocalists (SAG-AFTRA) and musicians (AFM); Reconciled travel statements, input purchase orders, and processed invoices