I'm a holistic digital marketing architect and designer from Brazil, bridging high-end visual identity with data-driven profitability. I combine an Associate Degree in Digital Marketing with a Postgraduate Degree in Neurobranding to engineer assets that don't just look premium—they convert. From branding and landing pages to optimized paid traffic, I manage your growth engine end-to-end. Proven Track Record: Growth: Scaled website clicks by over 202% while optimizing acquisition costs. Engagement: Elevated social media engagement from 4.19% to 20.22% . Conversion: Achieved up to 18.28% conversion rates on profile traffic. Employment and project experience Lead Marketing Strategist & Art Director | C.Porto Consultancy September 2022 - Present Ribeiro Assessoria Esportiva (Sports Marketing): Managed end-to-end digital strategy, brand positioning, and paid traffic for athletic events, optimizing ad spend and audience engagement. Jamile Bragato Acessórios (Premium B2B E-commerce): Developed high-end visual identity assets, creative direction, and social media architecture for premium affective jewelry collections. VAARJ (Sports Championship): Spearheaded the visual identity launch and campaign taglines for regional water sports championship seasons.

Carolina Porto

I'm a holistic digital marketing architect and designer from Brazil, bridging high-end visual identity with data-driven profitability. I combine an Associate Degree in Digital Marketing with a Postgraduate Degree in Neurobranding to engineer assets that don't just look premium—they convert. From branding and landing pages to optimized paid traffic, I manage your growth engine end-to-end. Proven Track Record: Growth: Scaled website clicks by over 202% while optimizing acquisition costs. Engagement: Elevated social media engagement from 4.19% to 20.22% . Conversion: Achieved up to 18.28% conversion rates on profile traffic. Employment and project experience Lead Marketing Strategist & Art Director | C.Porto Consultancy September 2022 - Present Ribeiro Assessoria Esportiva (Sports Marketing): Managed end-to-end digital strategy, brand positioning, and paid traffic for athletic events, optimizing ad spend and audience engagement. Jamile Bragato Acessórios (Premium B2B E-commerce): Developed high-end visual identity assets, creative direction, and social media architecture for premium affective jewelry collections. VAARJ (Sports Championship): Spearheaded the visual identity launch and campaign taglines for regional water sports championship seasons.

Available to hire

I’m a holistic digital marketing architect and designer from Brazil, bridging high-end visual identity with data-driven profitability.

I combine an Associate Degree in Digital Marketing with a Postgraduate Degree in Neurobranding to engineer assets that don’t just look premium—they convert. From branding and landing pages to optimized paid traffic, I manage your growth engine end-to-end.

Proven Track Record:

Growth: Scaled website clicks by over 202% while optimizing acquisition costs.

Engagement: Elevated social media engagement from 4.19% to 20.22% .

Conversion: Achieved up to 18.28% conversion rates on profile traffic.

Employment and project experience
Lead Marketing Strategist & Art Director | C.Porto Consultancy September 2022 - Present

Ribeiro Assessoria Esportiva (Sports Marketing): Managed end-to-end digital strategy, brand positioning, and paid traffic for athletic events, optimizing ad spend and audience engagement.

Jamile Bragato Acessórios (Premium B2B E-commerce): Developed high-end visual identity assets, creative direction, and social media architecture for premium affective jewelry collections.

VAARJ (Sports Championship): Spearheaded the visual identity launch and campaign taglines for regional water sports championship seasons.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Graphic Designer and Social Media Manager
September 1, 2021 - Present
Social Media Management: Creation and execution of strategies for various companies, including research, planning, visual content creation, metrics analysis, and traffic management on Google Ads and Meta Ads.
Graphic Designer and Digital Marketing Analyst
July 1, 2022 - Present
Administrative Assistant
October 1, 2013 - October 15, 2025
Organization and translation of documents (Portuguese and English); administrative support and customer service.
Bilingual Receptionist
September 1, 2011 - October 15, 2025
Customer service, reservations, night audit support, report analysis, conflict resolution, and training support for new employees.

Education

Associate Degree in Digital Marketing at IBMR
July 1, 2022 - December 31, 2024
Comprehensive programmatic focus on end-to-end digital strategies, market positioning, and performance. Key coursework included Data Analysis & Big Data, Multiplatform Projects, Visual Expression, and Strategic Segmentation & Positioning. Graduated with a high academic standing, achieving a GPA of 8.94/10.00.
Postgraduate Degree in Neurobranding and Neuromarketing: Sensory Engagement Strategies at PUC - Pontifícia Universidade Católica
May 1, 2025 - June 15, 2026
Advanced specialization bridging cognitive neuroscience, behavioral psychology, and high-level brand strategy. Deeply explored Brand Management (Branding), Customer Journey Mapping, Behavioral Economics, and Multisensory Marketing Strategies. Developed an Applied Project with a perfect score of 10.00/10.00, graduating with an outstanding final grade of 9.76/10.00.

Qualifications

Professional Certificate in Sports Marketing – Northwestern University
March 1, 2026 - March 17, 2026
Intensive credential focused on sports marketing strategies, sponsorship activation, fan engagement, and sports media dynamics.
Copywriting & Advertising Concepts – Domestika
June 1, 2022 - June 30, 2022
Advanced training in persuasive writing, advertising concepts, and creative messaging. Developed conceptual copy frameworks focused on conversion, guided by Cannes Lions award-winning Creative Director Erica Igue.
Brand Strategy & Corporate Culture – LAJE / Ana Couto Branding
January 1, 2026 - January 31, 2026
High-level immersive training focused on brand purpose alignment, cultural relevance, and value-driven communication to drive business transformation with Brazil's leading branding agency.
People Management Processes – PUC (Pontifícia Universidade Católica)
January 15, 2025 - April 15, 2025
Extension course focused on leadership frameworks, operational team dynamics, and human resources workflow optimization within professional structures.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education