Marketing and design professional with 10+ years of experience translating business objectives into brand systems, campaigns, and customer-facing experiences across digital and physical channels. Strengths include creative direction, brand management, campaign development, e-commerce, social media, and digital advertising, with hands-on production of visual content. Known for visual storytelling paired with commercial thinking—leading creative projects from concept to execution, coordinating timelines and deliverables, and optimizing performance using analytics. Skilled across Shopify, Klaviyo, Google Ads, Meta Ads, and content production for retail, trade shows, and e-commerce growth.

Lancelot Mascarenhas

Marketing and design professional with 10+ years of experience translating business objectives into brand systems, campaigns, and customer-facing experiences across digital and physical channels. Strengths include creative direction, brand management, campaign development, e-commerce, social media, and digital advertising, with hands-on production of visual content. Known for visual storytelling paired with commercial thinking—leading creative projects from concept to execution, coordinating timelines and deliverables, and optimizing performance using analytics. Skilled across Shopify, Klaviyo, Google Ads, Meta Ads, and content production for retail, trade shows, and e-commerce growth.

Available to hire

Marketing and design professional with 10+ years of experience translating business objectives into brand systems, campaigns, and customer-facing experiences across digital and physical channels. Strengths include creative direction, brand management, campaign development, e-commerce, social media, and digital advertising, with hands-on production of visual content.

Known for visual storytelling paired with commercial thinking—leading creative projects from concept to execution, coordinating timelines and deliverables, and optimizing performance using analytics. Skilled across Shopify, Klaviyo, Google Ads, Meta Ads, and content production for retail, trade shows, and e-commerce growth.

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Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Intermediate
Japanese
Beginner
Spanish; Castilian
Beginner

Work Experience

Creative Director at TALE Marketing
December 31, 2024 - October 15, 2025
Provide creative direction for marketing campaigns and brand storytelling across clients, overseeing design teams and ensuring visual identity alignment with client objectives. Develop concept-to-execution plans and maintain brand consistency across digital and print channels.
Sales & Marketing Specialist at VOS Body
September 1, 2024 - Present
Support brand growth through creative marketing, advertising, e-commerce execution, and trade-show marketing. Develop booth concepts and event collateral aligned with visual identity and product positioning. Support coordination of sales representatives and consistent customer-facing messaging. Manage the online store and digital customer experience while supporting campaigns to expand product reach.
Sales & Marketing Specialist at Bee By The Sea
September 1, 2024 - Present
Coordinate marketing and advertising initiatives for natural skincare, body-care, and hair-care product lines. Develop trade-show booth concepts and stall setups to strengthen brand presentation and customer engagement. Support coordination of sales representatives, ensuring messaging consistency and supporting performance. Manage the online store and contribute to a seamless customer journey from product discovery through checkout.
Marketing Team Member / Freelance Marketing & Content Specialist at Up North Naturals
September 1, 2024 - Present
Work with the founder to execute marketing and content initiatives across Amazon, POS, wholesale distribution, Shopify retail, and trade shows. Manage Shopify updates for new products, promotions, and seasonal campaigns. Create and optimize Klaviyo email campaigns and flows to support engagement and conversion. Track analytics (Google Analytics and Shopify performance insights) to inform marketing decisions and optimize campaigns. Optimize e-commerce listings and creative for Amazon and other digital sales channels. Develop retail, wholesale, and distributor-facing marketing assets, including POS and trade-show collateral. Produce branded photography, videography, and social media creative for product launches and ongoing promotions, maintaining consistent brand storytelling across channels and events.
Sales & Marketing Coordinator at Angel Cosmoceuticals
September 1, 2024 - Present
Manage and execute creative, brand marketing, and project-management initiatives across client projects and in-house brands. Oversee creative projects from concept through execution, coordinating timelines, budgets, deliverables, and brand standards. Lead and support campaigns across digital and retail channels, translating business objectives into customer-facing creative. Partner with advertising and marketing teams on brand narratives, promotional materials, and integrated campaign execution. Monitor performance metrics to refine strategy. Plan and manage product and lifestyle photoshoots, quality checks, visual assets, label design, and packaging support. Support website updates and digital merchandising so online platforms reflect current campaigns and product offerings. Represent brands at trade shows to support booth presence, partnerships, and market awareness.
Marketing & Product Development Coordinator at VOS Body
September 1, 2024 - Present
Spearheaded new product development from concept to launch, collaborating with R&D and design teams on formulation briefs, packaging, and creative rollout. Managed marketing campaigns, visual assets, and retail activations for the brand’s skincare and haircare lines. Coordinated team transitions and cross-functional workflow improvements, aligning creative, sales, and production departments for faster campaign execution. Designed and optimized product labels, website visuals, and digital advertising content to boost brand recognition and customer engagement.
Marketing & Brand Specialist (Freelance) at Up North Naturals
September 1, 2024 - Present
Led the rebranding initiative for Up North Naturals, modernizing visual identity, packaging, and digital presence while maintaining brand heritage. Collaborated with the founder to develop cohesive marketing and content strategies for Amazon, Shopify, and wholesale channels. Designed digital, print, and trade-show collateral, improving visual consistency across all touchpoints. Created and managed email automation (Klaviyo), social campaigns, and performance analytics reporting to inform future launches.
Sales & Marketing Coordinator at Bee By The Sea Natural Products
September 1, 2024 - Present
Manage marketing, trade shows, and advertising campaigns for natural skincare, body-care, and hair-care lines. Coordinate cross-departmental teams (sales, creative, and operations) to streamline communication and brand execution across retail and eCommerce. Oversee booth design, stall setup, and promotional materials for trade shows across Ontario, driving retail engagement and brand awareness. Execute social media and digital marketing strategies to promote seasonal campaigns and new launches. Support online store management and eCommerce optimization through Shopify and integrated tools.
Sales & Marketing Coordinator at Angel Cosmoceuticals Inc.
September 1, 2024 - Present
Manage sales and marketing activities for Angel’s contract manufacturing and private-label operations, supporting skincare and cosmetics clients across North America. Develop B2B marketing materials, trade-show exhibits, and product samples to promote GMP- and ISO 22716-certified manufacturing services. Collaborate with formulation and production teams to assist clients in concept-to-launch product development, ensuring brand alignment and regulatory compliance. Maintain the corporate website and oversee digital campaigns highlighting formulations, innovation, and production capabilities. Monitor performance metrics and refine outreach strategies to improve lead generation and partner retention.
Associate Creative Director at PLANTchoir
August 31, 2024 - October 15, 2025
Lead creative strategy and production for brand visuals and campaigns. Collaborate with account teams to deliver integrated campaigns, ensuring on-brand execution and timely delivery across multiple client projects.
Creative Director at TALE MARKETING
October 1, 2023 - December 1, 2024
Led brand storytelling, campaign development, and creative execution for a multi-industry client portfolio in a fast-paced creative agency environment. Spearheaded brand strategy and visual identity development for emerging and established brands. Aligned creative direction with business goals, client expectations, and campaign objectives through direct collaboration with agency founders. Directed cross-functional execution across social media, web, and email marketing. Developed creative briefs, supervised production timelines, and ensured consistent messaging across touchpoints. Managed multimedia production including motion graphics, infographics, and animation for advertising, web, and e-commerce channels (including Amazon and Shopify). Used Tableau performance analysis to refine creative strategy and optimize results while managing client communication, budgets, and deadlines.
Associate Creative Director at PLANTCHOIR
July 1, 2023 - August 1, 2024
Led creative and digital initiatives across social media, newsletters, video production, website development, and Shopify optimization. Oversaw a digital presence refresh and e-commerce improvements to strengthen the customer experience. Created social content and product photography, and redesigned brand materials including product manuals and business cards. Combined brand management, digital marketing, and creative leadership to improve customer engagement and sales.
Graphic Designer at Fabtech Technologies
April 1, 2023 - October 15, 2025
Create visual assets and design solutions for technical branding, packaging, and marketing materials. Support cross-functional teams with timely delivery of design assets for product launches and campaigns.
Graphic Designer at FABTECH TECHNOLOGIES
October 1, 2022 - April 1, 2023
Designed print and digital marketing collateral and global exhibition materials for pharmaceutical equipment and turnkey cleanroom projects. Created social media content and promotional graphics for technical industry audiences. Translated complex engineering and product information into clear, visually engaging marketing assets. Contributed to trade-show campaigns including booth elements, banners, brochures, and product displays. Captured and edited product photography for catalogues and marketing communications.
Associate Creative Director at lesmasphotos
August 1, 2022 - October 15, 2025
Led creative direction and visual storytelling across photography and design projects. Managed design output, client communication, and project timelines.
Graphic Designer at Aurakomms Media Pictures Private Limited
July 1, 2022 - September 1, 2022
Created graphic, video and multimedia content using Adobe Creative Cloud tools (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver, XD, Rush, Lightroom, Audition). Expanded multimedia capabilities with Blender for 3D modelling and animation.
Graphic Designer at Aurakooms Media Pictures Private Limited
July 1, 2022 - September 1, 2022
Created graphic, video, and multimedia content using Adobe Creative Cloud across Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver, XD, Rush, Lightroom, and Audition. Expanded multimedia capabilities through Blender for 3D modelling and animation.
Associate Creative Director at LESMASPHOTOS
January 1, 2013 - August 1, 2022
Directed creative production for photography and videography projects across multiple industries—from concept and pre-production through post-production and delivery. Led small teams of photographers, videographers, and assistants for events, product campaigns, and commercial content. Managed camera, lighting, and production workflows while maintaining technical quality and creative standards. Used Photoshop, Premiere Pro, After Effects, and Illustrator to deliver polished visual content aligned with client goals. Built long-term client relationships through tailored creative solutions, brand storytelling, and reliable project delivery.

Education

Postgraduate Certificate, Digital Communication & Media at St. Lawrence College, Kingston, ON
January 1, 2023 - January 1, 2024
Bachelor of Mass Media, Graphic Design at Lords Universal College, Mumbai, India
January 1, 2018 - January 1, 2021
Postgraduate Degree, Digital Communication and Media/Multimedia at St. Lawrence College
May 1, 2023 - February 1, 2024
Bachelor of Mass Media, Graphic Design at Lords Universal College
January 1, 2018 - January 1, 2021
Postgraduate Degree, Digital Communication and Media/Multimedia at St. Lawrence College
May 1, 2023 - February 1, 2024
Bachelor of Mass Media, Graphic Design at Lords Universal College
January 1, 2018 - January 1, 2021
Postgraduate Degree, Digital Communication and Media/Multimedia at St. Lawrence College
May 1, 2023 - February 1, 2024
Bachelor of Mass Media, Graphic Design at Lords Universal College
January 1, 2018 - January 1, 2021

Qualifications

Digital Marketing Communications
January 11, 2030 - October 15, 2025
Brand Design Foundations
January 11, 2030 - October 15, 2025
Introduction to Graphic Design: Concepts
January 11, 2030 - October 15, 2025
Branding Guidelines 101: Where Design Meets Marketing
January 11, 2030 - October 15, 2025
Building Visual Content Marketing Strategies
January 11, 2030 - October 15, 2025
Digital Marketing Communications
January 11, 2030 - August 16, 2026
Brand Design Foundations
January 11, 2030 - August 16, 2026
Introduction to Graphic Design: Concepts
January 11, 2030 - August 16, 2026
Branding Guidelines 101: Where Design Meets Marketing
January 11, 2030 - August 16, 2026
How to Build Visual Content
January 11, 2030 - August 16, 2026
Marketing Strategies
January 11, 2030 - August 16, 2026
Digital Marketing Communications
January 11, 2030 - August 16, 2026
Brand Design Foundations
January 11, 2030 - August 16, 2026
Introduction to Graphic Design: Concepts
January 11, 2030 - August 16, 2026
Branding Guidelines 101: Where Design Meets Marketing
January 11, 2030 - August 16, 2026
How to Build Visual Content
January 11, 2030 - August 16, 2026
Marketing Strategies
January 11, 2030 - August 16, 2026
Digital Marketing Communications
January 11, 2030 - August 16, 2026
Brand Design Foundations
January 11, 2030 - August 16, 2026
Introduction to Graphic Design: Concepts
January 11, 2030 - August 16, 2026
Branding Guidelines 101: Where Design Meets Marketing
January 11, 2030 - August 16, 2026
How to Build Visual Content
January 11, 2030 - August 16, 2026
Marketing Strategies
January 11, 2030 - August 16, 2026

Industry Experience

Media & Entertainment, Retail, Manufacturing, Consumer Goods, Professional Services, Healthcare, Wholesale & Distribution, Real Estate & Construction, Other