Hi, I'm Camila Palacio, a Medellín-based Social Communicator and Digital Marketing Specialist with experience in brand positioning, social media management, and corporate communication. I build and implement strategies that connect brands with audiences and drive growth. I'm known for creativity, organization, and turning ideas into measurable results. I lead digital marketing processes, implement CRM systems and automation tools, collaborate with internal teams to strengthen brand identity, and craft content that increases engagement and retention.

Camila Palacio

Hi, I'm Camila Palacio, a Medellín-based Social Communicator and Digital Marketing Specialist with experience in brand positioning, social media management, and corporate communication. I build and implement strategies that connect brands with audiences and drive growth. I'm known for creativity, organization, and turning ideas into measurable results. I lead digital marketing processes, implement CRM systems and automation tools, collaborate with internal teams to strengthen brand identity, and craft content that increases engagement and retention.

Available to hire

Hi, I’m Camila Palacio, a Medellín-based Social Communicator and Digital Marketing Specialist with experience in brand positioning, social media management, and corporate communication. I build and implement strategies that connect brands with audiences and drive growth.

I’m known for creativity, organization, and turning ideas into measurable results. I lead digital marketing processes, implement CRM systems and automation tools, collaborate with internal teams to strengthen brand identity, and craft content that increases engagement and retention.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Marketing & Communications Lead at Travel & Resorts
January 1, 2025 - October 15, 2025
Led the company’s digital marketing and communications processes, developed brand positioning strategies, and managed campaigns across social media, email, and web platforms. Implemented HubSpot CRM for lead tracking and integrated WhatsApp API to improve client communications. Grew social media audience and coordinated event-driven campaigns.
Communications and Marketing Assistant at Botero Insurance Agency
January 1, 2023 - October 15, 2025
Supported digital marketing and communications, implemented CRM automation, managed content across channels, and assisted in planning marketing campaigns and corporate projects.
Digital Marketing & Communications Leader at Self-employed / Medellín-based
January 1, 2025 - October 15, 2025
Led the company’s digital marketing and communications processes, developed brand positioning strategies, coordinated internal teams, and guided campaigns to boost brand growth and customer engagement.
Communications and Marketing Assistant at Piedad Botero Insurance Agency
January 1, 2023 - October 15, 2025
Administrative and content creation support; assisted with communications and marketing tasks; contributed to planning and execution of marketing campaigns across social media and email channels.

Education

Diploma in Digital Brand Positioning at Facebook Ads Mentorship Program
January 1, 2021 - January 1, 2022
Diploma in Digital Brand Positioning at Facebook Ads Mentorship Program
January 11, 2030 - October 15, 2025

Qualifications

Facebook Ads Mentorship Program
January 1, 2021 - January 1, 2022
Diploma in Digital Brand Positioning
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet