CP

Camila Palacio

Available to hire

Hi, I'm Camila Palacio, a Medellín-based Social Communicator and Digital Marketing Specialist with experience in brand positioning, social media management, and corporate communication.

About

Hi, I’m Camila Palacio, a Medellín-based Social Communicator and Digital Marketing Specialist with experience in brand positioning, social media management, and corporate communication. I build and implement strategies that connect brands with audiences and drive growth.

I’m known for creativity, organization, and turning ideas into measurable results. I lead digital marketing processes, implement CRM systems and automation tools, collaborate with internal teams to strengthen brand identity, and craft content that increases engagement and retention.

  • 2 years' experience
  • Joined October 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Software & Internet

Work experience· 4 roles

Digital Marketing & Communications Leader · Self-employed / Medellín-basedJan 2025 – Oct 2025 · 10 mos

Led the company’s digital marketing and communications processes, developed brand positioning strategies, coordinated internal teams, and guided campaigns to boost brand growth and customer engagement.

Digital Marketing & Communications Lead · Travel & ResortsJan 2025 – Oct 2025 · 10 mos

Led the company’s digital marketing and communications processes, developed brand positioning strategies, and managed campaigns across social media, email, and web platforms. Implemented HubSpot CRM for lead tracking and integrated WhatsApp API to improve client communications. Grew social media audience and coordinated event-driven campaigns.

Communications and Marketing Assistant · Piedad Botero Insurance AgencyJan 2023 – Oct 2025 · 2 yrs 10 mos

Administrative and content creation support; assisted with communications and marketing tasks; contributed to planning and execution of marketing campaigns across social media and email channels.

Communications and Marketing Assistant · Botero Insurance AgencyJan 2023 – Oct 2025 · 2 yrs 10 mos

Education

Diploma in Digital Brand Positioning · Facebook Ads Mentorship Program2021 – 2022
Diploma in Digital Brand Positioning · Facebook Ads Mentorship Program2030 – 2025

Certifications and awards

Facebook Ads Mentorship Program2021 – 2022
Diploma in Digital Brand Positioning2030 – 2025

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