Available to hire
Hi, I’m Jess :)
I’m a holistic creative director, brand strategist, and storyteller helping lifestyle and wellness brands come alive online. I blend strategy with aesthetics to turn big ideas into experiences people actually feel. From brand development to copywriting and creative direction, everything I create is designed to bridge luxury with authenticity, helping brands grow with intention, impact, and effortless style.
Experience Level
Language
English
Fluent
Work Experience
Marketing & Brand Strategist | Creative Director at Laguna Health Club
July 1, 2025 - PresentCreated and executed holistic digital marketing strategy to attract new audiences, boost visibility, and drive revenue and retention. Developed a holistic content, social, and email marketing strategy that increased member engagement and boosted recurring monthly revenue by $10K within 90 days. Led storytelling-driven campaigns strengthening brand loyalty and showcasing the club's community and lifestyle. Drove cohesive website and in-person traffic growth through integrated social, email, and event campaigns. Elevated brand positioning and voice to align with Laguna's luxury-wellness identity, establishing LHC as the #1 gym in Laguna Beach. Tracked key marketing metrics to measure campaign effectiveness and optimize strategy for month-over-month growth.
Founder & Coach at Bang Show Video / Bang Show / Online Coaching Business
October 1, 2020 - PresentA consulting and coaching business helping brands and entrepreneurs build $10k+ online businesses within 90 days. Featured on Bloomberg & Amazon Prime. Started and scaled four six-figure businesses within 60 days. Consulted thousands of brands and coaches in wellness, lifestyle, and personal development niches. Generated $100K in sales from YouTube with under 100 subscribers through strategic video marketing, appointment setting, and high-ticket closing. Led all sales operations from lead generation to high-ticket enrollment, maintaining a 30%+ close rate and consistent monthly revenue growth. Created and launched a high-converting online course and coaching curriculum guiding clients from concept to $10K+ months. Built and nurtured a highly engaged community ecosystem driving retention, referrals, and brand loyalty. Specialized in premium brand positioning for scalable businesses. Developed marketing systems blending psychology, data, and storytelling to drive visibility and conversio
Founder & Host at The Female Trailist
October 1, 2020 - October 15, 2025Founded a multimedia platform and podcast inspiring women to explore the world on their own terms, bridging luxury travel and authentic female adventure. Produced and hosted The Female Trailist Show, empowering women to travel boldly and live fearless. Built and monetized a highly engaged community of female travelers through storytelling, education, and authentic connection. Executed all digital marketing efforts, including brand identity, social media strategy, email campaigns, content creation, and podcast production. Sold out a women's travel retreat through audience insight, organic marketing, and community-driven engagement. Created original, high-end travel content that redefined what it means to live a life of freedom, adventure, and purpose.
Founder & Brand Consultant at JL G Agency + Freelance
October 1, 2020 - October 15, 2025Built and led a full-service branding and marketing practice supporting lifestyle, wellness, and personal brands around the world. Created authentic, elevated marketing that deepened connection, built community, and positioned clients to confidently raise their prices and overall revenue. Directed brand identity, messaging, and content strategies for luxury wellness and lifestyle brands. Crafted brand voices, visual concepts, and storytelling frameworks that strengthened brand equity and deepened client loyalty. Executed full-scale marketing launches from ideation through post-launch optimization, driving measurable ROI and long-term growth. Oversaw client acquisition, creative direction, and campaign execution for both new and established brands, helping them scale sustainably and expand their market presence. Hired, directed, and managed cross-functional teams of designers, writers, and marketers to deliver cohesive brand campaigns and exceptional client results. Contributed as a wri
Education
Bachelor of Science in Communication (Marketing Focus) at Arizona State University
January 11, 2030 - October 15, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Other
Experience Level
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