I am Mukesh Dhananjayan, a Digital Marketing Specialist with 3 years of experience in media analysis, performance marketing, and training. I am skilled in Google Ads, SEO, programmatic advertising, and Facebook Business Manager, with a proven track record of driving campaign performance and mentoring teams. I adapt by leveraging data-driven insights to optimize ROI and business growth.

Mukesh Dhananjayan

I am Mukesh Dhananjayan, a Digital Marketing Specialist with 3 years of experience in media analysis, performance marketing, and training. I am skilled in Google Ads, SEO, programmatic advertising, and Facebook Business Manager, with a proven track record of driving campaign performance and mentoring teams. I adapt by leveraging data-driven insights to optimize ROI and business growth.

Available to hire

I am Mukesh Dhananjayan, a Digital Marketing Specialist with 3 years of experience in media analysis, performance marketing, and training.

I am skilled in Google Ads, SEO, programmatic advertising, and Facebook Business Manager, with a proven track record of driving campaign performance and mentoring teams. I adapt by leveraging data-driven insights to optimize ROI and business growth.

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Language

English
Advanced

Work Experience

Media Analyst at Iopex Technologies
May 1, 2024 - October 15, 2025
Planned, executed, and optimized campaigns across Google Ads and DV360; analyzed campaign data and provided weekly performance reports to stakeholders; collaborated with creative and account teams to ensure alignment with client goals.
Process Trainer (HR – Digital Marketing Division) at Iopex Technologies
May 1, 2024 - Present
Trained and mentored 80+ analysts on campaign setup, optimization, and reporting. Developed training materials and standardized processes to improve efficiency. Conducted performance audits and feedback sessions to boost team productivity.

Education

MBA in Marketing at Vellore Institute of Technology
January 1, 2025 - October 15, 2025
Masters in Digital Marketing at Digital Academy 360
April 1, 2022 - October 1, 2022
Bachelor’s Degree in Mechanical Engineering at Rajalakshmi Institute of Technology, Chennai
January 1, 2018 - January 1, 2022

Qualifications

Google Ads Search Certification
January 11, 2030 - October 15, 2025
Display & Video 360 (DV360) Certification
January 11, 2030 - October 15, 2025
Facebook Business Manager Certification
January 11, 2030 - October 15, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services