Christine Xin

Performance Media Specialist - Paid Social at Cubert's

Led growth across European markets across paid social channels for Fit Track; drove over $500K in sales during seasonal sale periods. Monitored performance of all social channels to proactively meet and exceed 2.0 ROAS, 0.9% CTR, and 3% CVR by agile A/B testing through creative, copy, and landing page iterations. Scaled and grew the UK Fit Track market to hit over $10,000 daily spend; maintained Facebook ad spend while achieving ROAS 2.0+ and exceeding revenue targets by 15% through real-time campaign optimizations.

Marketing Manager at FAB Restaurant Concepts

Led 360 marketing strategy for 10 restaurants across traditional and digital channels to increase total guest count, average guest check, and drive revenue. Created weekly content calendars and social campaigns; grew total followers by 764%, garnered over 400K views, 3,000 shares and 4,000 saves. Managed end-to-end photography, videography, and graphic design for print, digital, and social assets. Developed and executed email marketing campaigns to nurture leads and increase customer retention, while driving sales conversions for key stakeholders.

Digital Marketing Project Manager at Apples & Oranges Analytics

Managed 8-12 client accounts across industries including food & beverage, refugee support services, women’s health, carbon capture technology, and financial planning. Spearheaded end-to-end social media management for all client accounts, including strategy development, content creation, publishing, community engagement, and influencer outreach to increase brand awareness and drive traffic to client websites.