Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a digital marketing specialist with hands-on experience across performance marketing, audience segmentation, and funnel optimization for e-commerce, education, and EdTech/beauty/health projects. I’ve planned and scaled Facebook acquisition campaigns, improved landing pages and user flows, and worked with product catalogs and A/B tests to increase measurable results like lower CPA/CPI and higher site engagement. I also enjoy turning strategy into execution: setting up and optimizing tracking with Google Analytics and testing frameworks, building chatbot registration funnels (Manychat/SmartSender), and running email marketing campaigns. From CRM coordination and onboarding materials to agency support and ongoing optimization, I bring a structured, learning-focused approach, strong communication, and an interest in continuous improvement and customer experience.…I’m a digital marketing specialist with hands-on experience across performance marketing, audience segmentation, and funnel optimization for e-commerce, education, and EdTech/beauty/health projects. I’ve planned and scaled Facebook acquisition campaigns, improved landing pages and user flows, and worked with product catalogs and A/B tests to increase measurable results like lower CPA/CPI and higher site engagement. I also enjoy turning strategy into execution: setting up and optimizing tracking with Google Analytics and testing frameworks, building chatbot registration funnels (Manychat/SmartSender), and running email marketing campaigns. From CRM coordination and onboarding materials to agency support and ongoing optimization, I bring a structured, learning-focused approach, strong communication, and an interest in continuous improvement and customer experience.

Alina Verchovska

Digital Marketer, Marketing Analyst, Marketing Automation Specialist, +2





I’m a digital marketing specialist with hands-on experience across performance marketing, audience segmentation, and funnel optimization for e-commerce, education, and EdTech/beauty/health projects. I’ve planned and scaled Facebook acquisition campaigns, improved landing pages and user flows, and worked with product catalogs and A/B tests to increase measurable results like lower CPA/CPI and higher site engagement. I also enjoy turning strategy into execution: setting up and optimizing tracking with Google Analytics and testing frameworks, building chatbot registration funnels (Manychat/SmartSender), and running email marketing campaigns. From CRM coordination and onboarding materials to agency support and ongoing optimization, I bring a structured, learning-focused approach, strong communication, and an interest in continuous improvement and customer experience.…I’m a digital marketing specialist with hands-on experience across performance marketing, audience segmentation, and funnel optimization for e-commerce, education, and EdTech/beauty/health projects. I’ve planned and scaled Facebook acquisition campaigns, improved landing pages and user flows, and worked with product catalogs and A/B tests to increase measurable results like lower CPA/CPI and higher site engagement. I also enjoy turning strategy into execution: setting up and optimizing tracking with Google Analytics and testing frameworks, building chatbot registration funnels (Manychat/SmartSender), and running email marketing campaigns. From CRM coordination and onboarding materials to agency support and ongoing optimization, I bring a structured, learning-focused approach, strong communication, and an interest in continuous improvement and customer experience.

Available to hire

I’m a digital marketing specialist with hands-on experience across performance marketing, audience segmentation, and funnel optimization for e-commerce, education, and EdTech/beauty/health projects. I’ve planned and scaled Facebook acquisition campaigns, improved landing pages and user flows, and worked with product catalogs and A/B tests to increase measurable results like lower CPA/CPI and higher site engagement.

I also enjoy turning strategy into execution: setting up and optimizing tracking with Google Analytics and testing frameworks, building chatbot registration funnels (Manychat/SmartSender), and running email marketing campaigns. From CRM coordination and onboarding materials to agency support and ongoing optimization, I bring a structured, learning-focused approach, strong communication, and an interest in continuous improvement and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Ukrainian

Fluent

Czech

Beginner

French

Beginner

Work Experience

Marketing specialist (Facebook Media Buyer / Customer Acquisition) at GoIT Education Marketing specialist / Facebook Media Buyer

July 1, 2023 - July 31, 2024

Built and optimized customer acquisition campaigns on Facebook. Increased unique users, analyzed user funnels and performance, and improved funnel efficiency. Launched marketing campaigns, tested audiences, and supported product launches by selecting relevant metrics and refining targeting/offer messaging.

Marketing specialist (Media Buyer) at Studio Moderna

March 1, 2021 - April 30, 2023

Managed Facebook media buying and customer acquisition campaigns for e-commerce and related verticals. Launched and optimized marketing campaigns using remarketing/audiences, tested creatives and audiences, and improved funnel efficiency. Supported onboarding and structured work with tracking systems and catalog integrations; performed AB testing to validate assumptions and optimize performance (e.g., increasing unique site users and improving user funnel efficiency).

Marketing specialist at Genesis Academy Product School / Marketing Agency (Business Puzzle)

June 1, 2020 - December 31, 2020

Planned and optimized Facebook Ads campaigns for agency clients (education, healthcare, beauty). Switched campaign focus to more relevant metrics, improved cost efficiency and cost per result. Coordinated communication with client teams, created and supported chatbots funnel flows for online event registration, analyzed and optimized registration funnels, and supported social content preparation for Instagram pages.

PPC / Facebook specialist at LeadsDoIt

August 1, 2019 - May 31, 2020

Drove Facebook traffic for an affiliate system in dating/CBD/health niches (tier-1 traffic). Purchased and optimized traffic with CPA goals and achieved ROI 200%+. Created, launched, and scaled Facebook campaigns for multiple apps, optimized landing pages (including on a page builder), and reduced CPI from $3 to $1. Participated in planning and analysis of A/B tests and tested hypotheses for mobile app and chatbot funnel performance, using tracking tools (Binom, Mixpanel, AppsFlyer) and CRM-like funnel automation.

Assistant of CRM-manager at Auchan

January 1, 2017 - December 31, 2017

Supported CRM processes as a marketing department assistant, contributing to customer relationship/retention work. Participated in marketing operations and supported CRM-related initiatives as part of the team workflow.