I am a designer with 6 years of experience in brand development, branding, art direction, online and offline materials, advertising campaigns, and interface projects. I strongly believe in the power of design to positively impact people and brands, and this belief guides my work every day. I collaborate with UX, Industrial Design (ID), and CMF teams to align design elements with technical needs and market positioning, produce final artwork for printing, and ensure consistency with brand guidelines. I also contribute to design reviews and improvements based on feedback and industry trends to strengthen the brand's global presence.

Maria Teresz Nicolau

I am a designer with 6 years of experience in brand development, branding, art direction, online and offline materials, advertising campaigns, and interface projects. I strongly believe in the power of design to positively impact people and brands, and this belief guides my work every day. I collaborate with UX, Industrial Design (ID), and CMF teams to align design elements with technical needs and market positioning, produce final artwork for printing, and ensure consistency with brand guidelines. I also contribute to design reviews and improvements based on feedback and industry trends to strengthen the brand's global presence.

Available to hire

I am a designer with 6 years of experience in brand development, branding, art direction, online and offline materials, advertising campaigns, and interface projects. I strongly believe in the power of design to positively impact people and brands, and this belief guides my work every day.

I collaborate with UX, Industrial Design (ID), and CMF teams to align design elements with technical needs and market positioning, produce final artwork for printing, and ensure consistency with brand guidelines. I also contribute to design reviews and improvements based on feedback and industry trends to strengthen the brand’s global presence.

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Language

English
Intermediate
Portuguese
Fluent

Work Experience

Creative Designer at Invent a Shop
November 1, 2024 - October 15, 2025
Developed the company's new branding, created visual concepts for campaigns and communications materials, ensuring consistency in the visual identity. Created images using AI tools like MidJourney and Adobe Firefly. Led Black Friday 2023 communications strategy that increased visits, web CTR, and sales.
Assistant Graphic Designer at Whirlpool Corporation
November 1, 2024 - Present
Part of the global design team; developed visual identity guidelines and final artwork for printing; collaborated with UX, ID, and CMF teams to ensure consistency with brand guidelines and manufacturing specs.
Visual Designer at Kovi
June 1, 2023 - October 15, 2025
Led development of growth-focused materials, branding, and retention; tracked KPIs and OKRs; defined visual concepts for campaigns and interfaces; coordinated A/B tests and improvements to the marketplace UX; contributed to a campaign that generated significant visits and registrations.
Senior Designer at Ultra Pharma
November 1, 2021 - October 15, 2025
Led brand rebranding efforts, led the design team, and developed visual concepts for online and offline media campaigns, focusing on redefining brand positioning and increasing acquisition; acted as creative lead guiding the team in graphic materials and project direction.
Assistant de Arte at Agência Contém
January 1, 2020 - October 15, 2025
Created visual identities and branding strategies, produced marketing emails, landing pages, and graphic materials for online and offline media.

Education

Bachelors Degree, Advertising and Propaganda at Universidade Metodista de Piracicaba
January 1, 2015 - December 1, 2018

Qualifications

Branding Revolution
January 1, 2024 - October 15, 2025
Graphic Design Immersion
January 1, 2023 - October 15, 2025
UI Design Course
January 1, 2022 - October 15, 2025
Extension in UX, Design Thinking, and Digital Interfaces
January 1, 2022 - October 15, 2025
User Experience - Digital House Brazil
January 1, 2021 - October 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail