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I'm Carlos Aguirre, a marketing and advertising professional with cross-cultural experience across North and South American markets. I have helped brands transition from conventional to digital, driving ROI through brand storytelling, external communications, and integrated marketing strategies. I enjoy leading cross-functional teams, leveraging digital collaboration tools to create emotional, one-click consumer-brand connections. I believe art and design are visual languages that convey ideas clearly. I guide branding, UI/UX, content creation, and marketing campaigns with a strategic lens, always focused on measurable results.…I'm Carlos Aguirre, a marketing and advertising professional with cross-cultural experience across North and South American markets. I have helped brands transition from conventional to digital, driving ROI through brand storytelling, external communications, and integrated marketing strategies. I enjoy leading cross-functional teams, leveraging digital collaboration tools to create emotional, one-click consumer-brand connections. I believe art and design are visual languages that convey ideas clearly. I guide branding, UI/UX, content creation, and marketing campaigns with a strategic lens, always focused on measurable results.

Carlos Aguirre

Graphic Designer, Art Director, Brand Designer, +2

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I'm Carlos Aguirre, a marketing and advertising professional with cross-cultural experience across North and South American markets. I have helped brands transition from conventional to digital, driving ROI through brand storytelling, external communications, and integrated marketing strategies. I enjoy leading cross-functional teams, leveraging digital collaboration tools to create emotional, one-click consumer-brand connections. I believe art and design are visual languages that convey ideas clearly. I guide branding, UI/UX, content creation, and marketing campaigns with a strategic lens, always focused on measurable results.…I'm Carlos Aguirre, a marketing and advertising professional with cross-cultural experience across North and South American markets. I have helped brands transition from conventional to digital, driving ROI through brand storytelling, external communications, and integrated marketing strategies. I enjoy leading cross-functional teams, leveraging digital collaboration tools to create emotional, one-click consumer-brand connections. I believe art and design are visual languages that convey ideas clearly. I guide branding, UI/UX, content creation, and marketing campaigns with a strategic lens, always focused on measurable results.

Available to hire

I’m Carlos Aguirre, a marketing and advertising professional with cross-cultural experience across North and South American markets. I have helped brands transition from conventional to digital, driving ROI through brand storytelling, external communications, and integrated marketing strategies. I enjoy leading cross-functional teams, leveraging digital collaboration tools to create emotional, one-click consumer-brand connections.

I believe art and design are visual languages that convey ideas clearly. I guide branding, UI/UX, content creation, and marketing campaigns with a strategic lens, always focused on measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Advanced

English

Intermediate

Work Experience

Marketing Director at QPS Electric / MyRobock

December 31, 2022 - October 16, 2025

Led digital marketing for a rotating electrics auto parts business with B2B and B2C channels. Implemented digital marketing strategies across ecommerce, marketplace, and social channels. Managed and optimized Google Ads and LinkedIn campaigns; created and edited posts, videos, and images. Developed paid search and paid social campaigns; identified campaign ROI opportunities; tracked KPI/CPA data. Managed paid digital ad budget with a focus on new subscribers and lead acquisition. Implemented Bitrix24 CRM; defined web strategies and communications campaigns; produced marketing collateral materials and coordinated the production of marketing assets.

Senior Creative Designer at Terrascend / Arise Bioscience

December 31, 2019 - October 16, 2025

Created brand guidelines and profiles for Original Hemp and Funky Farms; managed website launches and redesigns; developed frontend UI/UX standards; designed social media assets; planned and executed email marketing campaigns using Close.io and HubSpot; managed product photography studio and lifestyle shoots; directed interview videos; served as project manager for digital marketing campaigns and packaging renders; designed packaging and brochures; produced product labels and displays.

Marketing Manager at MULCO WATCHES INC.

December 31, 2017 - October 16, 2025

Increased online sales on Amazon and brand site from 3 products/week to 3–7 daily; led web frontend launches and redesigns; developed UI/UX standards and branding guidelines; led social media teams; created inbound marketing campaigns; supported PPC and SEO; managed web analytics; acted as project manager for digital marketing activities; contributed to copywriting and production of brochures; directed product photography and retouching.

Marketing Manager at WETHINK MARKETING SAS. / WETHINK MARKETING GROUP INC.

December 31, 2015 - October 16, 2025

Planned marketing strategies and advertising campaigns; provided art direction, visual concepts, and brand storytelling. Managed web page projects, provided digital marketing consultancy and media research. Developed brand profiles and guidelines; collaborated with clients and marketing teams to align goals; analyzed markets and customer segmentation; built campaigns to grow field marketing events; increased brand awareness through integrated programs; tracked progress and reported results; oversaw web development project management and media outreach.

Flash Developer at MOTIONPOINT

December 31, 2009 - October 16, 2025

Translated Flash content, decompiled and edited Flash files, and performed ActionScript programming. Managed project schedules, balanced scope, time, and cost; identified issues and risks; maintained client communications; documented processes; ensured on-time delivery; supported accounts including Victoria’s Secret, Disney, Merrill Lynch, Verizon, and others.

Web Master at CARICO INTERNATIONAL

December 31, 2007 - October 16, 2025

Optimized multiple sites across various platforms; maintained news, galleries, products, promotions; managed mass email campaigns and templates; maintained calendars, forms, and data; worked with HTML, CSS, JavaScript, ActionScript, PHP; integrated marketing ideas; supported marketing.

Pre-Press Designer at COLORAMA PRINTING

December 31, 2003 - October 16, 2025

Formulated concepts and layouts for artwork; determined material sizes; wrote and edited content; used graphic software to create prints; photo-editing; pre-press setup; research and select visuals; coordinated printing with vendors; advised departments on graphics.

Audiovisual Productions Asst. at VENEVISION

December 31, 2002 - October 16, 2025

Coordinated audiovisual productions; pre-production research; assigned actors and technical staff; managed transportation, scenery, food, special effects, and script team; secured location permissions.