Yoonbin Cho

Performance Marketing Manager at ifolor AG

Managing paid campaigns across search, social media and display channels to drive sales and optimize ROI. Developing paid media strategies in collaboration with agencies, aligned with company objectives. Integrating product feeds into social and display channels to enable dynamic ads, effectively leveraging discount and promotional offers in the ads. Launched TikTok ads, achieving lower cost per order than Meta (Facebook/Instagram) ads. Optimizing cross-channel budgets through constant A/B tests and performance analysis.

Global Paid Search Manager at EF – Education First

Managed Google and Bing ads across multiple markets and boosted the volume of leads which shrank due to the pandemic. Improved campaign structure by tailoring it to each market through regional performance analysis. Developed different landing pages and conducted A/B tests using Google Optimize.

Business Developer - Japan / Korea Markets at trivago N.V.

Planned the business strategy in Korea and Japan. Set the revenue target and yearly marketing budget per channel. Responsible for the P&L Statement of trivago business in Japan and Korea. Provided market performance analysis to the stakeholders, including company executives.

Search Engine Marketing Specialist at trivago N.V.

Responsible for trivago’s brand paid search accounts in Google and Bing across all languages. Managed paid search campaigns in Google, Yahoo Japan, Naver, and Daum (Korean search engine platforms) in Japanese and Korean language. Optimized ads and keywords by conducting regular A/B tests.

Search Engine Marketing Specialist at Rakuten, Inc.

Growing performance and improving ROI of paid search accounts by adjusting bids and optimizing keywords. Creating a new search engine account in Google from scratch for international users.

Global Paid Search Manager at EF

Lead Google and Bing campaigns across multiple markets, improving lead volume and campaign structure by market. Develop regional landing pages, run A/B tests (Google Optimize), and tailor approaches to local performance.

Career break for parental leave and relocation to Switzerland.

Search Engine Marketing Specialist at Rakuten, Inc.

Growing performance and ROI of paid search accounts by adjusting bids and optimizing keywords; created a new Google search account from scratch for international users.

Global Paid Search Manager at EF Education First

Managed Google and Bing ads across multiple markets; improved campaign structure by tailoring strategies per market through regional performance analysis; developed landing pages and conducted A/B tests using Google Optimize.

Translator at Hakuho-do-Cheil Advertising Agency

Translator between Korean, Japanese and English for advertising campaigns.