Mihir Dwivedi

Developed and managed digital marketing campaigns, oversaw website optimization, tracked traffic, and generated internal reports. Used automation tools (Marketo, HubSpot, Salesforce, What Converts, Zoho). Created Smart Campaigns and email automation; built campaigns and funnels; SEO; content editing; ran paid ads across platforms; identified new digital marketing trends; collaborated with Sales and Operations; improved KPIs.

Lead the development and execution of client-centered digital marketing campaigns, including Google Ads, Facebook Ads, email nurture programs, and landing-page optimization. Managed a monthly paid ads budget of $1.5 million and a team of 12+ marketers. Collaborated with Sales and Operations to align marketing with business goals and partnered with E-Commerce teams to maximize ROI. Implemented Marketo-based nurture programs, list segmentation, and engagement analytics; monitored campaign performance with analytics tools to drive data-driven decisions. Stayed current on shopping campaigns across Google, Bing, Social Platforms, Marketplaces, and Shopify.

Developed and managed digital marketing campaigns; managed the organization’s website; tracked traffic and prepared internal reports. Implemented automated campaigns using Marketo, HubSpot, and Salesforce; led paid ads, SEO, content editing, and social media initiatives; identified and applied new digital marketing trends.