I’m Paola Bertoncini, a Fashion Designer & Product Manager Consultant with 28 years of experience, specialized in Activewear, Sportswear, and Performance Apparel. I combine creativity and strategic thinking to deliver end to end fashion solutions, from collection design to tech packs and production ready documentation, ensuring full alignment with industry standards and smooth communication between design, sourcing, and manufacturing teams. I’ve led global design and product management projects, achieving international awards such as Red Dot and ISPO, and collaborating with brands worldwide on remote freelance assignments. Passionate about transforming innovative ideas into scalable, high-performance products that enhance brand value, functionality, and market growth.

Paola Bertoncini

I’m Paola Bertoncini, a Fashion Designer & Product Manager Consultant with 28 years of experience, specialized in Activewear, Sportswear, and Performance Apparel. I combine creativity and strategic thinking to deliver end to end fashion solutions, from collection design to tech packs and production ready documentation, ensuring full alignment with industry standards and smooth communication between design, sourcing, and manufacturing teams. I’ve led global design and product management projects, achieving international awards such as Red Dot and ISPO, and collaborating with brands worldwide on remote freelance assignments. Passionate about transforming innovative ideas into scalable, high-performance products that enhance brand value, functionality, and market growth.

Available to hire

I’m Paola Bertoncini, a Fashion Designer & Product Manager Consultant with 28 years of experience, specialized in Activewear, Sportswear, and Performance Apparel.
I combine creativity and strategic thinking to deliver end to end fashion solutions, from collection design to tech packs and production ready documentation, ensuring full alignment with industry standards and smooth communication between design, sourcing, and manufacturing teams.
I’ve led global design and product management projects, achieving international awards such as Red Dot and ISPO, and collaborating with brands worldwide on remote freelance assignments.
Passionate about transforming innovative ideas into scalable, high-performance products that enhance brand value, functionality, and market growth.

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Language

Italian
Fluent
English
Advanced

Work Experience

Fashion Designer & Product Manager Consultant (Freelance) at Independent / Freelance
January 1, 2017 - Present
I’m responsible for end-to-end design and product management for international fashion and activewear brands. I define strategic frameworks, pricing, and target positioning to align each collection with brand goals. My work spans from market and competitor research to collection design, tech packs, and artworks, combining creativity and innovation. I collaborate closely with suppliers, supervising technical developments. As a cross-functional leader, I connect design, marketing, and sales teams to drive consistent results.
Technical Fashion Design Lecturer at Ferrari Fashion School, Milan (IT)
January 1, 2023 - October 16, 2025
Taught Fashion Design and Technical Drawing (flats / tech packs / artworks) courses.
Product Manager & Head of Design at BRIKO S.p.A., Milan (IT)
January 1, 2016 - October 16, 2025
Managed full product lifecycle from concept to market launch. Led design and development for apparel and accessories, ensuring innovation and brand consistency.
Fashion Designer & Product Developer at FFG PLATINUM, Milan (IT)
January 1, 2009 - October 16, 2025
Luxury Denim & Fashion - Woman; Brands: SEVEN7, KARIM RASHID.
Senior Fashion & Graphic Designer at ON STAGE S.r.l., Milan (IT)
January 1, 2010 - October 16, 2025
Activewear, Sportswear, Fashion, Underwear for Man, Woman & Kids; Brands: KAPPA, SALEWA, THE NORTH FACE, BODY GLOVE, BRIKO, DOLOMITE, DYNAFIT, KRIZIA, LIABEL, MARISA MONTI, MIRTILLO, SANTINI.
Product Developer at CDA WEAR S.p.A., BG (IT)
January 1, 2006 - October 16, 2025
Skiwear & Sportswear for brand VUARNET; Man & Woman.
Product Developer (Graphics & Logo) at CHAMPION EUROPE S.p.A., FI (IT)
January 1, 2004 - October 16, 2025
Sportswear and Performance Apparel; Man.
Product Developer (Graphics & Logo) at GRUPPO IBIS S.p.A (IT)
January 1, 2003 - October 16, 2025
Fashion & Sportswear; Man, Woman and Kids.
Product Developer (Graphics & Logo) at NORTON’S S.p.A., MI (IT)
January 1, 2000 - January 1, 1999
Fashion & Leisurewear; Woman.

Education

Bachelor's Degree in Fashion Design at NABA – Nuova Accademia di Belle Arti, Milan
January 1, 1992 - January 1, 1996
Entrepreneurship Training at Politecnico di Milano – Polihub
January 1, 2020 - January 1, 2021

Qualifications

Entrepreneurship Training
January 1, 2020 - January 1, 2021
Red Dot Product Design Award – MAGLIA Pomice (Cycling Jersey & Bib)
January 1, 2015 - October 16, 2025
ISPO Award – Goccia Jacket (Performance Bike Jacket)
January 1, 2016 - October 16, 2025
Plus X Award – Pomice Set (High Functionality Bike Set)
January 1, 2015 - October 16, 2025
Bicycle Brand Contest Winner – AW Warm Jacket 2.0 (Performance Bike Jacket)
January 1, 2019 - October 16, 2025
ADI Design Index – InfraRosso Seamless Set (Bike Jersey & Bib)
January 1, 2015 - October 16, 2025

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Education, Consumer Goods, Other