Founded and scaled an anime-inspired streetwear brand, overseeing design, production, and digital marketing to drive brand awareness and customer engagement. Led end-to-end operations, including budgeting, inventory management, and vendor negotiations, ensuring seamless supply chain execution. Executed high-impact marketing strategies leveraging social media campaigns, influencer partnerships, and content marketing to boost online visibility and sales. Organized and managed pop-up events and strategic brand collaborations, driving consistent revenue growth and building a loyal customer base.

Sales Intern at Nestlé Pakistan

August 1, 2024 - October 16, 2025

Conducted market research and designed retailer questionnaires to gather insights, identifying growth opportunities for Nestlé Sparkling Water. Developed sales reports and Power BI dashboards, leveraging Excel and PowerPoint to analyze market trends and sales performance for data-driven decision-making. Coordinated promotional activities and retail activations, supporting the successful launch of Nestlé Sparkling Water and enhancing brand visibility. Ensured product availability, visibility, and accessibility across 208 retail stores in Lahore, strengthening market penetration.

Operations Head at Yardim, Pakistan (Non-Profit Organization)

September 1, 2023 - Present

Led operations strategy for Ramadaan Drive, organizing 30 Iftar events for 300-350 people, ensuring efficient execution and resource allocation. Spearheaded fundraising efforts, successfully raising PKR 360,000, enabling large-scale community outreach and food distribution.

Marketing & Management Intern at Adieu Consultants

August 1, 2022 - October 16, 2025

Executed brand representation initiatives, organized educational fairs, workshops, and seminars, increasing brand awareness and client engagement. Collaborated on digital marketing strategy, contributing to content creation, social media management, and website design, enhancing online visibility.