I’m a Creative Director and Senior Graphic Designer with 20+ years in fashion, licensing, and apparel design. I’ve designed for Disney, Smiley, Rubik's, Spin Master, delivering global style guides, licensed graphic ranges, brand identities, and editorial art direction. My work sits at the intersection of art and commerce, driven by street culture, typography, and a sharp commercial instinct. I thrive on turning cultural energy into scalable visuals and brand systems that perform in the marketplace.…

Stephane A. Puthod

I’m a Creative Director and Senior Graphic Designer with 20+ years in fashion, licensing, and apparel design. I’ve designed for Disney, Smiley, Rubik's, Spin Master, delivering global style guides, licensed graphic ranges, brand identities, and editorial art direction. My work sits at the intersection of art and commerce, driven by street culture, typography, and a sharp commercial instinct. I thrive on turning cultural energy into scalable visuals and brand systems that perform in the marketplace.…

Available to hire

I’m a Creative Director and Senior Graphic Designer with 20+ years in fashion, licensing, and apparel design. I’ve designed for Disney, Smiley, Rubik’s, Spin Master, delivering global style guides, licensed graphic ranges, brand identities, and editorial art direction.

My work sits at the intersection of art and commerce, driven by street culture, typography, and a sharp commercial instinct. I thrive on turning cultural energy into scalable visuals and brand systems that perform in the marketplace.

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Skills

Experience Level

Language

English
Fluent
French
Advanced

Work Experience

Freelance Designer at Monsieur Alfred
January 1, 2016 - Present
Clients include The Smiley Company, Disney, Spin Master, Rubik’s, The Cult Of Sir, Kraken Fightwear, Peoples Wine, OlaPrint, TeckDeck; developed graphic identities for streetwear, fashion brands, and product branding; created trend-driven apparel graphics & branding guidelines; launched monsieuralfred.co online store featuring exclusive designs.
Senior Graphic Designer - Fashion at The Smiley Company
January 1, 2012 - January 1, 2016
Designed graphics for menswear, womenswear, kidswear, and accessories; created seasonal style guides; handled photo retouching, mock-ups & layouts; conducted international fashion trend analysis.
Freelance Graphic Designer at WapTwo
January 1, 2014 - January 1, 2015
Designed original artworks for Tony Parker’s basketball brand; created tee & sweatshirt collections for AW14 & SS15.
Senior Graphic Designer - Fashion at Tex Alliance
January 1, 2003 - January 1, 2012
Created artworks for Primark, Guess, Zara, Kappa, Celio, Jennyfer, Springfield; designed licensed graphics for Warner, Marvel, Disney, Nickelodeon, Universal; developed collections and trained in-house graphic designers.
Art Director at Cross C Magazine
January 1, 2010 - January 1, 2011
Developed the graphic identity & layout of an urban magazine; designed logos, editorial visuals, and marketing materials.
Freelance Designer
January 1, 2016 - Present
Developed graphic identities for streetwear, fashion brands, and product branding. Created trend-driven apparel graphics & branding guidelines for global clients. Launched monsieuralfred.co, an online store featuring exclusive designs.
Senior Graphic Designer at The Smiley Company
January 1, 2012 - January 1, 2016
Designed graphics for menswear, womenswear, kidswear, and accessories. Created seasonal style guides and handled photo retouching, mock-ups & layouts. Conducted international fashion trend analysis.
Fashion Graphic Designer at WapTwo
January 1, 2014 - January 1, 2015
Designed original artworks for Tony Parker’s basketball brand. Created tee & sweatshirt collections for AW14 & SS15.
Senior Graphic Designer at Tex Alliance
January 1, 2003 - January 1, 2012
Created artworks for Primark, Guess, Zara, Kappa, Celio, Jennyfer, Springfield. Designed licensed graphics for Warner, Marvel, Disney, Nickelodeon, Universal. Developed collections and trained in-house graphic designers.
Creative Director & Senior Graphic Designer at Maison Alfred (Independent Brand)
January 1, 2016 - Present
Led end-to-end art direction and brand design for global licensing clients, delivering seasonal graphic ranges across apparel, accessories and product categories; developed comprehensive brand identities for streetwear and lifestyle brands; created trend-led apparel graphic collections for global toy and entertainment licensors including Disney and Spin Master; launched Maison Alfred, an independent brand combining print, apparel, and editorial design, managing creative direction, e-commerce, and brand strategy independently.
Art Director, Graphic & Editorial Designer at Cross C Magazine
January 1, 2010 - January 1, 2011
Developed the graphic identity and layout of an urban magazine; designed logos, editorial visuals, and marketing materials.

Education

State diploma of Graphic Design Education at Supcrea
January 1, 2001 - January 1, 2002
State diploma of Graphic Design at Supcrea, Grenoble, France
January 1, 2001 - January 1, 2002
State diploma of Graphic Design Education at Supcrea - Grenoble, France
January 1, 2001 - January 1, 2002
State diploma of Graphic Design Education at Supcrea, Grenoble, France
January 1, 2001 - January 1, 2002

Qualifications

State diploma of Graphic Design Education
January 1, 2001 - January 1, 2002

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Manufacturing

Skills

Experience Level