Hi, I’m Nishchal Shriyan, a social media marketing professional with 3+ years of experience launching and scaling brand presence across TikTok, Instagram, and LinkedIn. I excel at building strategies from scratch, creating platform-native content, growing audiences organically, and translating performance data into concrete optimizations. I independently manage daily social operations, monitor community engagement, and stay ahead of platform trends and viral opportunities. My background spans consumer brands and startups, where I combine creativity with a data-driven mindset to drive growth.

Nishchal Shriyan

Hi, I’m Nishchal Shriyan, a social media marketing professional with 3+ years of experience launching and scaling brand presence across TikTok, Instagram, and LinkedIn. I excel at building strategies from scratch, creating platform-native content, growing audiences organically, and translating performance data into concrete optimizations. I independently manage daily social operations, monitor community engagement, and stay ahead of platform trends and viral opportunities. My background spans consumer brands and startups, where I combine creativity with a data-driven mindset to drive growth.

Available to hire

Hi, I’m Nishchal Shriyan, a social media marketing professional with 3+ years of experience launching and scaling brand presence across TikTok, Instagram, and LinkedIn. I excel at building strategies from scratch, creating platform-native content, growing audiences organically, and translating performance data into concrete optimizations.

I independently manage daily social operations, monitor community engagement, and stay ahead of platform trends and viral opportunities. My background spans consumer brands and startups, where I combine creativity with a data-driven mindset to drive growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
German
Intermediate

Work Experience

Marketing Specialist at Flava Indische Fusion Burgers
January 1, 2025 - Present
Spearheaded digital and social media campaigns, achieving a 70% growth in Instagram followers within 4 months. Increased weekly online orders by 20% through targeted Uber Eats and Wolt promotions. Designed and implemented brand identity assets (menus, flyers, digital ads), improving customer recognition and retention. Assisted in planning and implementing special projects, campaigns, and events. Introduced monthly marketing performance dashboards, enabling ROI-driven campaign optimization. Managed online reputation, improving customer ratings from 4.2 to 4.6 across Google and delivery platforms. Monitored in-store marketing activities and provided feedback for continuous improvement. Coordinated influencer partnerships expanding brand reach to over 25,000 potential customers in Berlin.
Digital Marketing Intern at Alveus
January 1, 2024 - October 16, 2025
Enhanced website traffic by 20% through SEO keyword optimization and content improvements. Assisted in A/B testing for ad creatives, achieving a 15% increase in click-through rates. Monitored campaign KPIs via Google Analytics and prepared actionable weekly reports. Conducted competitor benchmarking and market research, delivering insights that shaped campaign direction. Supported the social media team in carrying out daily duties to fulfill operational deadlines.
Business Development Executive at Entelyglobal Solutions Pvt Ltd
January 1, 2022 - October 16, 2025
Managed client accounts and delivered tailored solutions, increasing customer retention. Drove a 15% rise in new client acquisitions through needs-based consultative selling. Enhanced customer experience by streamlining communication across phone, email, and CRM systems. Conducted lead generation and pipeline tracking to support business growth targets.
Digital Marketing Specialist at AVA Group / FLAVA Indische Fusion Burgers
January 1, 2025 - Present
Developed and executed tailored social media strategies for consumer brands from the ground up, managing daily operations independently across Instagram, Facebook, and short-form video platforms. Created, scheduled, and published engaging platform-native content including Reels and Stories using CapCut, adapting format and tone to maximise organic reach. Monitored channels daily, responded to comments, and fostered community engagement to build brand loyalty. Analyzed performance metrics using native analytics tools to identify trends and adjust content strategy for better reach and growth. Stayed ahead of algorithm changes and trending formats, proactively proposing new ideas to improve organic performance.
Growth and Marketing Intern at Alveus GmbH
January 1, 2023 - January 1, 2024
Managed social media strategy across Instagram, LinkedIn, and other digital channels; grew engaged audiences organically through platform-native storytelling and trend-led content. Produced short-form video and visuals using CapCut and Canva, adapting to TikTok-style formats, Reels, and LinkedIn content best practices. Conducted competitor and industry trend monitoring, reporting insights to refine strategy and identify viral opportunities. Managed publishing schedules and calendars independently, coordinating with internal stakeholders on messaging. Reported on KPIs using analytics platforms and Google Analytics, presenting weekly performance summaries and actionable recommendations to improve ROI.
Market Research Analyst Intern at Berlin School of Business and Innovation (BSBI)
January 1, 2022 - January 1, 2023
Developed and managed social and digital content for consumer-facing channels, monitoring engagement data and competitor activity to inform content strategy. Supported social media campaign execution and community engagement, managing multiple priorities in a fast-paced environment. Tracked performance metrics and prepared structured reports, translating analytics into clear recommendations to improve audience growth and content effectiveness.
Business Development Executive at Entelyglobal Solutions Pvt Ltd
January 1, 2020 - January 1, 2022
Supported social and digital marketing coordination across client accounts, managing content deliverables and stakeholder communications with strong organizational and independent working skills. Conducted market research and competitor monitoring, contributing insights to inform content strategy and social media positioning for client campaigns.
Editorial & Marketing Manager at TEDxIUBerlin
January 1, 2023 - January 1, 2024
Launched and managed TEDxIUBerlin’s social media presence from scratch across Instagram and LinkedIn, developing a content strategy that built brand awareness and grew an engaged community. Created platform-native content, monitored engagement, and tracked performance metrics – adapting strategy based on data to drive organic audience growth for a startup brand.

Education

Global MBA – Marketing at Berlin School of Business & Innovation (BSBI), Germany
January 1, 2022 - January 1, 2025
Bachelor of Commerce – Marketing at Jain University, India
January 1, 2018 - January 1, 2021
Global MBA – Business Administration, Marketing at Berlin School of Business and Innovation
October 1, 2022 - May 1, 2025
Bachelor of Commerce – Business Administration, Marketing at Jain University
June 1, 2018 - June 1, 2021

Qualifications

Social Media Advertising – University of Colorado
January 11, 2030 - October 16, 2025
Performance Marketing & Digital Advertising Specialization
January 11, 2030 - October 16, 2025
HubSpot Inbound Sales
January 11, 2030 - October 16, 2025
Google Analytics Certification – Google
January 11, 2030 - October 16, 2025
Meta Certified Digital Marketing Associate – Meta
January 11, 2030 - October 16, 2025

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education, Consumer Goods