I am Alexandra Balonas, a fashion designer with over 28 years of experience in the textile industry, specializing in the creation and production of women’s collections. I have extensive experience in trend research, sketch development, technical specifications, pattern/production supervision, supplier negotiations, and international market expansion. I am passionate about contributing to innovative teams and driving brand growth through creative and sustainable designs.
In my roles, I have led styling departments and collections, from Habitus and H-Sport to Onara, OnJeans and Blue, and later took on leadership as Fashion Production Director and Collections Manager. I thrive on building cohesive catalogs, nurturing talent, and translating concepts into commercially successful products while maintaining an eye for quality and sustainability.
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